Development of a commercial and marketing strategy for a category (1-3 years):- market analytics, trends (GFK, analytical tables);- determination of the target share, building sales plans in the context of turnover, margin;- SWOT;- creation of assortment matrices (ABC analysis, GFK, sales and margin analytics in the market and in the company, consumer demand analytics, vendor matrices analytics );- a marketing plan based on the budgets of suppliers and company funds;- pricing;- forecasting turnover. Standardization of commercial and financial conditions for working with suppliers, negotiations to ensure the most favorable working conditions (bonuses, marketing support, postponement / implementation, etc.) Development of digital marketing strategies (tools Google Analytics, Similar Web, Popsters, etc.):- goal setting;- analysis of the target audience;- analysis of the project and competitors (reputation, sites, social networks, content);- market analytics and trends;- recommendations (USP, positioning, customer path, website, social networks, SEO, offline). Department management of 5-23 employees, staff management/selection, task structuring and goal setting, development of remuneration and motivation systems.
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Commercial DirectorContent.Ua Aug 2017 - Jan 2019Kiev Region, UkraineOne of the best online marketing agency in Ukraine.- Digital marketing strategies for different business (business goals, target audience, competitors and project SMM and web-site analysis, SEO analysis, recommendations and business plan).- Development of a staff remuneration system (calculation depending on labor costs for projects / tasks).- Customer reporting (traffic and conversion, analysis of social networks, blogs, e-mail marketing, advertising campaigns). Analytics using Google Analytics, social media analytics on FB and Instagram.- Setting goals for the staff of content professionals and monitoring implementation.- Commercial analysis by projects.- E-mail marketing (E-Sputnik system), viber mailing (SMS Ukraine platform).- Clients negotiations and Commercial offers.
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Project Job. Category ManagementAtelierroom Oct 2016 - Dec 2016Киев, УкраинаCategory Management for retails shops of clothes (business analysis, assortment, pricing, new partners negotions, marketing activities etc)
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Project Job. Category ManagementThree Snails Corp May 2016 - Jul 2016Киев, Киев, УкраинаCategory Management for retails shops of clothes (business analysis, assortment, pricing, IT system optimization, marketing activities etc) -
Project Management - Creating Of Category Management DepartmentMonpacie Sep 2015 - Dec 2015- Business analysis (50 shops of handmade and beads without Category Management control).- Improvement for business processes.- Department strategy and planning creation (sales, stock, margin).- Category management implementation.- New team for Procurement Department, functional responsibilities.- Retail prices management. - Promo companies for stock optimization and sales improvement.- Coordination of 1C system innovations.
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Project Management - Opening Of New Sewing StudioStudio#1 Ателье По Пошиву Одежды Apr 2014 - Dec 2014Kiyv UkraineCreation of a site, pages on social networks, staffing, filling the customer base, creating clothing collections
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Head Of Major Domestic Appliances DepartmentFoxtrot Feb 2013 - Apr 2014Retail - more than 200 shops, internet and wholesale sales. Home Appliances. #1 Company on Ukraine Market.Leading of Category Department, 4 managers in subordinationDuring work for Foxtrot, I was Head of three Category Management Departments (Major Domestic Appliances, Small Domestic Appliances and Heating, Audio-Video and Hi-Fi). It is responsibility for a large part of business for company with billions years sales.- Management of the company’s largest category- Business strategy and strategic planning (margin, revenue, market share, stock, directions)- Purchases and sales management- Stock control, supply chain and inventory management- Assortment matrix (restructuring and monthly optimization)- Commercial terms with suppliers, getting the best conditions- Marketing support of sales (suppliers budgets, promo activities, main channels of communication strategy, prices etc)- Retail and wholesale pricing- Successful budget achievement- Recruiting functions -
Head Of Small Domestic Appliances, Ac And HeatingFoxtrot Nov 2010 - Jan 2013Kiev Region, Ukraine- Business strategy and strategic planning (margin, revenue, market share, stock, directions)- Purchases and sales management- Stock control, supply chain and inventory management- Assortment matrix (restructuring and monthly optimization), OEM strategy for AC, Heating and SDA.- Commercial terms with suppliers, getting the best conditions- Marketing support of sales (suppliers budgets, promo activities, main channels of communication strategy, prices etc)- Retail and wholesale pricing- Successful budget achievement- Recruiting functions
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Head Of Audio-Video And Hi-Fi AppliancesFoxtrot Feb 2009 - Oct 2009Kiev Region, UkraineLeading of Category Department, 18 managers in subordination.- Business strategy and strategic planning (margin, revenue, market share, stock).- Purchases and sales management.- Stock control, supply chain and inventory management.- Assortment matrix (restructuring and monthly optimization), OEM strategy for TV and Audio Appliances.- Commercial terms with suppliers, getting the best conditions.- Marketing support of sales (suppliers budgets, promo activities, main channels of communication strategy, prices etc)- Retail and wholesale pricing.- Successful budget achievement.- Recruiting functions, creating new Department.- Service support of sales (Service Department in subordination)
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Head Of Tv-Video AppliancesFoxtrot Sep 2008 - Feb 2009Kiev Region, UkraineLeading of Category Department, 7 managers in subordination.- Business strategy and strategic planning (margin, revenue, stock).- Purchases and sales management.- Stock control.- Assortment matrix (restructuring and optimization).- Commercial terms with suppliers, getting the best conditions.- Marketing support of sales (suppliers budgets, promo activities, main channels of communication strategy, prices etc)- Retail and wholesale pricing.- Successful budget achievement.- Recruiting functions.
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Category Manager. Audio Video DepartmentFoxtrot Sep 2004 - Sep 2008Kiev Region, Ukraine- Retail and wholesale pricing.- Assortment matrix.- Sales planning (amount, margin, stock)- Stock control- Commercial terms with suppliers- Marketing support of sales (prices, promo activities, marketing budgets negotiations)
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Wholesale Sales ManagerFoxtrot Mar 2003 - Aug 2004- Wholesale sales of domestic appliances- New clients and markets research- Financial documentation and reports- Brand Management for exclusive brand of company
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Brand ManagerLeater Oct 2002 - Jan 2003Brand Management, marketing support of sales, vendors negotiations, B2B sales of audio-visual equipment -
Sales ManagerLeater Apr 2000 - Oct 2002Direct sales of audio-visual and projection equipment
Anna Tereshchenko Skills
Anna Tereshchenko Education Details
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Poltava State 'V.G. Korolenko' Pedagogical Institute5 -
Kiev Business School, Www.Kimi.Kiev.UaFinance Manager
Frequently Asked Questions about Anna Tereshchenko
What is Anna Tereshchenko's role at the current company?
Anna Tereshchenko's current role is Head of the Board "OSBB".
What schools did Anna Tereshchenko attend?
Anna Tereshchenko attended Poltava State 'v.g. Korolenko' Pedagogical Institute, Kiev Business School, Www.kimi.kiev.ua.
What are some of Anna Tereshchenko's interests?
Anna Tereshchenko has interest in Управление Продажами, Children, Skiing, Project Management, Бизнес Консультации, Sewing, Environment, Purchasing, Business Consulting, Проектный Менеджмент.
What skills is Anna Tereshchenko known for?
Anna Tereshchenko has skills like Category Management, Purchase Management, Retail Category Management, Product Categories, Supplier Negotiation, Strategic Negotiations, Contract Negotiation, Business Strategy, Consultative Sales Management, Sales Management, Retail Sales, B2b.
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Anna Tereshchenko
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