Development of a commercial and marketing strategy for a category (1-3 years):- market analytics, trends (GFK, analytical tables);- determination of the target share, building sales plans in the context of turnover, margin;- SWOT;- creation of assortment matrices (ABC analysis, GFK, sales and margin analytics in the market and in the company, consumer demand analytics, vendor matrices analytics );- a marketing plan based on the budgets of suppliers and company funds;- pricing;- forecasting turnover. Standardization of commercial and financial conditions for working with suppliers, negotiations to ensure the most favorable working conditions (bonuses, marketing support, postponement / implementation, etc.) Development of digital marketing strategies (tools Google Analytics, Similar Web, Popsters, etc.):- goal setting;- analysis of the target audience;- analysis of the project and competitors (reputation, sites, social networks, content);- market analytics and trends;- recommendations (USP, positioning, customer path, website, social networks, SEO, offline). Department management of 5-23 employees, staff management/selection, task structuring and goal setting, development of remuneration and motivation systems.
Listed skills include Category Management, Purchase Management, Retail Category Management, Product Categories, and 18 others.