I spent 13 months as Consumer Director at Good Relations, where I was responsible for the day to day leadership for the consumer team, senior client relations, business development and furthering the agency's reputation alongside the Executive Team.

An executive director at Golin, with the emphasis on planning and management across all entertainment and lifestyle clients. I led a wide portfolio of accounts including Kenco, Tassimo, Virgin Media, lastminute.com, William Hill, Disney, Happiour and TotallyMoney.com. I played an active role in the leadership team, with a heavy focus on growing and developing the consumer practice alongside the Head of Consumer and peers.

I led the expansive Everything Everywhere account, including managing a full service 24/7 press office. In addition I headed up campaigns for a diverse range of brands including Disney, Flora pro.activ, PriceRunner and Philadelphia.

As an associate director within Good Relations and the Bell Pottinger Group, I headed up two of the agencies largest consumer technology account teams and press offices, focusing on product and service launches, a full-service 24/7 press office including creative campaign development, product launches and reviews, news generation, issues management, and providing strategic PR support for global campaigns.

Responsibilities: Key account lead for three of Good Relations flagship accounts; Nokia, the world’s largest mobile phone brand, Nintendo, a leading lifestyle and gaming brand, and Good Relations largest food account BPEX. Day-to-day responsibilities include:Planning, budgeting and implementing PR campaigns for, Nokia, Nintendo and BPEX, managing planning, day-to-day activity and strategic direction for the accounts and ensuring each campaign delivers significant results on time and on budgetProviding ongoing strategic and creative consultancy to clients on proposed activity and issues facedBudget and invoicing responsibilities for clients, to ensure swift payment; and team management to ensure accounts run profitablyManaging teams of up to nine, directing and delegating to associate directors, account directors, account managers and account executivesExtensive new business role, from proposal writing, strategy creation and budgeting, to pitching

Responsibilities: Worked directly with a practice head to help grow Pleon's ever-expanding consumer division, day-to-day responsibilities include:Day-to-day client liaison, ensuring deadlines are met and the client continually informed of the status of ongoing projectsSignificant new business work, from generating leads to drafting pitch proposals and presentationDay-to-day team lead, delegating to junior team membersInternational account management across a number of international campaignsClient List: T-Mobile Robbie Williams Close Encounters Tour, Sony, ebookers.com, GME, Grundfos, Olivetti, Pixmania, Commodore, Leffe

Client List: Microsoft Small Business, Royal Mail, TOTAL, Envirowise, Whirlpool, Scoot, GetMeThere.co.uk, DNA, National Physics Laboratory, All About Football