Anna Teslenko Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

Amsterdam, North Holland, Netherlands

- Facilitated transformation of traditional ice-cream businesses into a FoodTech direct-to-consumer company in the Nordic markets as part of a small cross-functional team.- Led the strategic initiative to diversify product offerings beyond traditional ice-cream delivery, resulting in increased sales opportunities and reduced dependency on weather conditions.- Launched non-seasonal products such as frozen pizza, meals, and desserts to mitigate the impact of climate and seasonal… Show more - Facilitated transformation of traditional ice-cream businesses into a FoodTech direct-to-consumer company in the Nordic markets as part of a small cross-functional team.- Led the strategic initiative to diversify product offerings beyond traditional ice-cream delivery, resulting in increased sales opportunities and reduced dependency on weather conditions.- Launched non-seasonal products such as frozen pizza, meals, and desserts to mitigate the impact of climate and seasonal fluctuations.- Improved customer experience by implementing more convenient delivery methods, launching a new website, new promo mechanics and providing sales representatives with comprehensive training. Show less

Amsterdam, North Holland, Netherlands

• Established and directed a consultancy bureau in Amsterdam for the largest Russian food retailer, managing a team of 5 members.• Managed projects across 10+ product categories, contributing to increasing Private Label turnover share from 6% in 2019 to 18% by 2022.• Developed and implemented a comprehensive methodology for product innovation projects, overseeing the delivery of 1-3 high-quality research and analysis projects monthly using internal resources. Resulted in significant… Show more • Established and directed a consultancy bureau in Amsterdam for the largest Russian food retailer, managing a team of 5 members.• Managed projects across 10+ product categories, contributing to increasing Private Label turnover share from 6% in 2019 to 18% by 2022.• Developed and implemented a comprehensive methodology for product innovation projects, overseeing the delivery of 1-3 high-quality research and analysis projects monthly using internal resources. Resulted in significant cost savings, exceeding the company's yearly research budget, and driving a threefold increase in project requests.• Facilitated entry into new markets with retail self-service technologies, leading business strategy and marketing efforts. Show less

Moscow, Russia

• Consulted Private Label Department, streamlining portfolio strategy and launching successful healthy lifestyle initiative.• Established procedure of product tests, including sensory lab and online consumer panels.• Was offered Head of Department position due to outstanding performance, declined due to relocation.

Moscow, Russia

• Led Strategy department, overseeing 30+ brand strategies for global clients.• Managed diverse strategic consultancy services: Brand audit, Market analysis, Product strategy, etc.• Achieved high client satisfaction and return rates by handling up to 10 projects simultaneously.• Coordinated cross-functional, cross-cultural teams for successful project execution.• Developed frameworks for various service types, yielding proven business results.

Moscow, Russian Federation

Executed market analysis with further brand positioning and platform development, communication strategies and brand naming tasks. Was promoted to the head of the department in 1 year due to outstanding performance.

Moscow, Russia

• Managed client relationships and studio operations, ensuring timely project delivery and budget adherence.• Delivered over 10 brand design projects with exceptional client satisfaction, contributing to the agency's receipt of 2 design festival awards.

Perm Territory, Russian Federation

• Drove client base growth from 300 to 1500 in 2 years through effective marketing strategies.• Launched over 10 innovative educational programs and implemented an HR loyalty program for 150 employees.