In my current role, I'm leading a team of value-driven professionals with own areas of expertise. ⛳️ Hiring, onboarding and forming a growing team from 2 direct reports (2019) to 6 direct reports (2022).🙌🏾 As a result, the B2B Content Marketing team is efficiently and constructively collaborating to create high quality multimedia content that achieves performance goals.🙌🏾 Beyond this, we're launching innovative multimedia content projects that aim to lay foundations for future… Show more In my current role, I'm leading a team of value-driven professionals with own areas of expertise. ⛳️ Hiring, onboarding and forming a growing team from 2 direct reports (2019) to 6 direct reports (2022).🙌🏾 As a result, the B2B Content Marketing team is efficiently and constructively collaborating to create high quality multimedia content that achieves performance goals.🙌🏾 Beyond this, we're launching innovative multimedia content projects that aim to lay foundations for future marketing activations and shape our B2B brand.🙌🏾 We're reaching our B2B audience in multiple geos with original content in German, English, Italian, French and carefully localised assets in a variety of languages. 👍🏾 It's important to me and my team that we collaborate in a fair and constructive way with the talents in our freelance network. This is how we build lasting relationships. Show less

Upon joining the recently formed B2B team at Babbel, it has been my mission to establish content as a key contributor to creating product interest and purchase intend by:✔️ Introducing new content formats and strategically placing them across the acquisition funnel.✔️ Scaling lead-generating content production by setting up efficient work processes that resulted in a triple ebook publication yoy.✔️ Setting up test scenarios by targeting niche audiences with a tailored tone of voice… Show more Upon joining the recently formed B2B team at Babbel, it has been my mission to establish content as a key contributor to creating product interest and purchase intend by:✔️ Introducing new content formats and strategically placing them across the acquisition funnel.✔️ Scaling lead-generating content production by setting up efficient work processes that resulted in a triple ebook publication yoy.✔️ Setting up test scenarios by targeting niche audiences with a tailored tone of voice and opening up new marketing channels with custom-made content.✔️ Laying the groundwork for long-term success by optimising existing content for SEO performance and supporting the launch of organic social media.💡I was happy to be part of Babbel's internal Leadership Residence Program that offered insights and mentorship into exec areas such as decision making, interdepartmental collaboration and business development. Show less

✔️Owning the content production for Central Europe (DACH) as editor in chief of the German Babbel Magazine.✔️ Collaborating with six other language editions of the magazine, managing multilingual content production and translation processes.✔️Monitoring performance of content assets for organic and paid channels to inform future production and optimisation.✔️ Supporting the launch and maintenance of the German-speaking social media channels through copy and content.✔️ Managing… Show more ✔️Owning the content production for Central Europe (DACH) as editor in chief of the German Babbel Magazine.✔️ Collaborating with six other language editions of the magazine, managing multilingual content production and translation processes.✔️Monitoring performance of content assets for organic and paid channels to inform future production and optimisation.✔️ Supporting the launch and maintenance of the German-speaking social media channels through copy and content.✔️ Managing an external freelance network and assuring high quality output through editorial work.✔️ Managing content production budgets. 🏆 I was thrilled to be twice winning our internal innovation contest "Wildest Marketing Idea" with two of my projects: First, creating a new B2C persona for women in leadership positions and targeting them with tailored language learning content with peaking success. Second, producing an interactive video that allows viewers to choose multiple language learning journeys and fed us insightful data on our audience’s preferred storylines around learning motivations. Show less

✔️Creating meaningful content for Central Europe (DACH) and publishing it on Babbel Magazine and Youtube.✔️Managing paid distribution of content assets through Taboola and Outbrain, interpreting their performance to inform future content production.