Anna Thomas

Anna Thomas Email and Phone Number

Senior Director, Ad Analytics @ NBCUniversal
New York, NY, US
Anna Thomas's Location
New York, New York, United States, United States
Anna Thomas's Contact Details

Anna Thomas personal email

n/a
About Anna Thomas

Experienced Manager with a demonstrated history of working in the entertainment industry. Skilled in Analytical Skills, Data Analysis, Analytics, Social Media, Domo and Tableau. Strong analytics professional with a Bachelor of Science (B.S.) focused in Business Administration from Carnegie Mellon University - Tepper School of Business.

Anna Thomas's Current Company Details
NBCUniversal

Nbcuniversal

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Senior Director, Ad Analytics
New York, NY, US
Website:
nbcuniversal.com
Employees:
297
Anna Thomas Work Experience Details
  • Nbcuniversal
    Senior Director, Ad Analytics
    Nbcuniversal
    New York, Ny, Us
    View
  • Nbcuniversal
    Senior Director, Ad Analytics
    Nbcuniversal Oct 2024 - Present
    New York City, Ny, Us
    View
  • Nbcuniversal
    Director, Digital Analytics
    Nbcuniversal Feb 2021 - Oct 2024
    New York City, Ny, Us
    View
  • Nbcuniversal
    Senior Manager Analytics
    Nbcuniversal Jun 2019 - Feb 2021
    New York City, Ny, Us
    View
  • Nbcuniversal
    Manager, Analytics And Reporting
    Nbcuniversal Dec 2017 - Jun 2019
    New York City, Ny, Us
    Managed analytics data for NBC News, TODAY and MSNBC across their websites, apps, OTT devices, social and partnership platforms.Forecasted traffic across owned and partner platforms for sales and financial projections.Held monthly meetings with editors and producers to have in depth discussions around analytics and action items to help improve engagement.Managed interns and trained new hires in analytics tools throughout my tenure.Worked as the analtyics lead during a transitional period in the organization.
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  • Nbcuniversal
    Assistant Manager, Reporting
    Nbcuniversal May 2016 - Dec 2017
    New York City, Ny, Us
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  • Nbcuniversal
    Senior Analyst At Nbc News Digital
    Nbcuniversal Jul 2014 - May 2016
    New York City, Ny, Us
    Built out and managed Domo, a data visualization tool, automating data, making information readily available to management, editors and producers.Built sustainable relationships with key stakeholders on the editorial, product, marketing, ad sales, finance, PR and executive teams to deliver essential information and timely communication through daily, weekly and monthly reports.Created a network of contacts among various analytics teams across the corporation, used to share ideas and transfer knowledge between groups to improve reporting.
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  • Aol
    Business Analyst
    Aol Aug 2013 - Jul 2014
    New York, Ny, Us
    Managed the tracking and reporting of traffic for multi-million dollar cross-vertical advertising campaigns, working with various teams to standardize a tracking process for future customized campaigns to ensure reporting accuracy.Reported and analyzed data for the executive teams through weekly decks and reports for quarterly earnings, as well as ad hoc reports for analyses to help improve the AOL brands.Provided analytic support to and worked with the patch executive team to ensure accurate reporting during the transition period.
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  • Patch.Com
    Business Analyst
    Patch.Com Feb 2013 - Aug 2013
    New York, Ny, Us
    Responsible for tracking metrics for business operations and reported various analyses to Patch and AOL executives on a weekly/monthly basis.Improved accuracy of company-wide reporting through increased collaboration with various departments.Leveraged the data warehouse to build dynamic dashboards in Tableau to improve operational efficiency.Analyzed advertising metrics and behavior, working alongside the sales operation team, which led to a 25% growth in ad-renewals.Partnered with the product team to improve a newly launched product to increase user engagement.Provided data-driven insights to support the marketing and sales teams on consumer research, using comScore, Nielsen, and Census data.
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  • Geico
    Senior Product Management Analyst
    Geico Jul 2012 - Feb 2013
    Chevy Chase, Md, Us
    Expanded efforts to prevent policyholders from cancelling in New York to increase retention.Implementing a countrywide initiative to improve the loss to premium ratio for policyholders in Connecticut that reissue their policies by 1.0%.Decreased the number of inquiries that were being rejected from the New York underwriting model by 22.2%.
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  • Geico
    Product Management Analyst Ii
    Geico Jun 2011 - Jul 2012
    Chevy Chase, Md, Us
    Modified the underwriting model for New Jersey resulting in a 22.8% increase in new business.Coordinated recruiting efforts in Pricing and Product Management Department, acting as a liason between upper management and human resources.Participated in Training Taskforce, influencing new hire development and standardizing employee evaluation.
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  • Geico
    Product Management Analyst I
    Geico Jul 2010 - Jun 2011
    Chevy Chase, Md, Us
    Created a new GEICO product, REVO, through competitor analysis and rolled out countrywide.Implemented changes to the underwriting model for Vermont that targeted youthful customers and increased new business by 12.3%.Compiled ad hoc growth and loss reports using programming software such as SAS and SQL.
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  • Carnegie Mellon University
    Housing And Dining Services Financial Office Assistant
    Carnegie Mellon University Sep 2008 - May 2010
    Pittsburgh, Pa, Us
    Audited $441,000 of utilities expenses and $1,514,000 of Greek-life expenses insuring accurate records for the university. Created a database to analyze forecasted and actual budgets for campus jobs leading to more precise budget planning.
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  • Hunt Institute For Botanical Documentation
    Archivist Assistant
    Hunt Institute For Botanical Documentation Sep 2006 - May 2010
    Maintained master database through data entry and updates.Gathered reproductions of graphics and documents for researchers.
  • Ge Transportation
    Global Taxes - Financial Management Program Internship
    Ge Transportation May 2009 - Aug 2009
    Chicago, Il, Us
    Created a standardized process for tax preparation at quarter close which helped reduce the number of accounts reconciled by 72%.Prepared an analysis for 2007 Domestic Manufacturing Deduction and Foreign Source Income to support amended tax returns, helping to bring in an estimated $1,000,000.Worked to obtain $74,000 in tax credits for financial contributions made to six organizations in the Erie community.
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  • Ge Transportation
    Controls Accounts Payable Representative - Summer Internship
    Ge Transportation May 2008 - Aug 2008
    Chicago, Il, Us
    Led a group of interns in the planning, directing and execution of a $20 million audit of physical inventory, making a positive adjustment of $68,000 to correct the inventory system.Collaborated with shop floor managers to create $21,000 worth of value to the company in scrap.
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  • Ge Transportation
    Administrative Assistant - Summer Internship
    Ge Transportation May 2007 - Aug 2007
    Chicago, Il, Us
    Created an efficient method to track applied working hours and financial expenses for projects.Participated and managed a community service event fixing a house for The Arc of Erie County, an organization for developmentally disabled people.
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Anna Thomas Education Details

  • Carnegie Mellon University - Tepper School Of Business
    Carnegie Mellon University - Tepper School Of Business
    Business Administration

Frequently Asked Questions about Anna Thomas

What company does Anna Thomas work for?

Anna Thomas works for Nbcuniversal

What is Anna Thomas's role at the current company?

Anna Thomas's current role is Senior Director, Ad Analytics.

What is Anna Thomas's email address?

Anna Thomas's email address is an****@****uni.com

What schools did Anna Thomas attend?

Anna Thomas attended Carnegie Mellon University - Tepper School Of Business.

Who are Anna Thomas's colleagues?

Anna Thomas's colleagues are Katherine Rouse, Casey Suglia, Denise Beatty, José Puértolas, Deanna Donovan, Olli Miller, Gemma García.

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