Anna Peterson Email & Phone Number

Chapel Hill, NC, US

Chapel Hill, North Carolina, US

Chapel Hill, NC, US

Chapel Hill, NC, US

• Consult with schools and units across campus to develop their annual giving plan.
• Utilize online database to pull segmented populations of donors, alumni and friends for solicitations.
• Create mail and email appeals for each school/unit using design assets set forth by the Campaign for Carolina brand standards.
• Analyze response data from past solicitations to plan strategically for upcoming appeals.
• Participate in the planning and execution of GiveUNC, Carolina's annual day of giving.
• Design other various materials for GiveUNC, the faculty/staff campaign, student giving, etc.

• Paperwhites: paperwhitespress.com | etsy.com/shop/paperwhitespressLolo Lincoln: lololincoln.com | etsy.com/shop/lololincolnKnots & Pearls: knotsandpearls.com | etsy.com/shop/knotsandpearls
• Utilize visual design principles and Adobe Creative Suite products to create new wedding stationery products (invitations, programs, etc.) and branding materials (sample packages, coupons, website graphics, etc.) for.
• Assisted the owner in the creation and launch of two new brands: Lolo Lincoln (launched Jan. 2013) and Knots & Pearls (launched Sept. 2013). Developed new designs and branding materials for both brands.
• Developed new proofing techniques that have increased productivity and reduced the numbers of printed errors.
• Help maintain all three brand websites, Etsy shops and media channels, such as Facebook and Instagram.
• Typeset and create PDF proofs to be sent to clients. Prepare press sheets and print all types of wedding stationery.

Mount Pleasant, South Carolina, US

• Gulfstream Communications: Charleston Magazine, Charleston Weddings, WNC, Grand Strand, and House Calls.
• Designed and edited magazine spreads, advertisements and other media outlets for Gulfstream Communications
• Assisted with photo shoots and edited photos to be included in the publications.
• Used Adobe Creative Suite products to design and edit content and photos.
• Communicated with featured companies to request high resolution images.

Chapel Hill, US

• Uploaded content and selected images to be included in the Blue Ribbon Vendor gallery on the Southern Weddings blog.
• Pinned images from posts on the Southern Weddings blog to the appropriate Pinterest boards, and wrote captions for each image.
• Other duties included: re-sizing and editing images, uploading content to the blog using Word Press, and packaging and mailing the magazines.
• Used Adobe Creative Suite products to design and edit content and photos.

Boston, MA, US

• Designed photo boards for the online magazine and provided guidance to staff designers.

Chapel Hill, NC, US

• Designed various stories in the magazine, such as a photo contest story, and the quirky calendar which ran each month. Assisted the graphic designer with various tasks.
• Wrote the “update” section each month on accomplishments of women in the Triangle area.
• Compiled information and wrote other various stories, including recipes and performing arts stories.
• Read proofs and assisted in editing all content for the magazine.
• Updated the magazine’s Facebook page.

Chapel Hill, North Carolina, US

• Applied my knowledge of design principles, printing processes, and Adobe Creative Suite products to design and edit front and inside pages and create graphics for a weekly newspaper.
• Responsible for designing the front page of the newspaper and delegating inside page designs to the design staff.
• Attended budget and pre-budget meetings each week to plan the design for the upcoming newspaper.
• Worked alongside the Editor in Chief, as well as the other news desk editors, to identify important information from their stories to be highlighted in graphics.
• Managed a small staff of designers and provided advice and feedback on their work.
• Responsible for continuing the vision of the redesign that was launched in May 2011.

Durham, North Carolina, US

• Worked with the Marketing Department to design campaign materials such as advertisements and posters.
• Designed and edited various printed materials such as the 2011 Leadership Book, 2011 Impact Report, Women’s Leadership Council Luncheon invitation, Poverty Simulation materials, and customized QR codes.
• Assisted with photo shoots for the Live United Campaign.