- Skilled in marketing analytics and positioning, using data to develop targeted marketing strategies- Proficient in designing visual materials that effectively communicate brand values and mission such as logos, branding packages, website designs, social media graphics, and more- Proficient in a variety of design software (Adobe Suite Pack)- Collaborative and client-focused, working closely with clients to create compelling marketing strategies and design materials that drive results.Released projects:- https://yogajournal.ru/ - the first media in Russia about yoga and conscious lifestyle - logotype, 2 yoga conferences design support: print & digital materials (1st - November 2022, 2nd - June 2023)- Elect - electro cars shop in Moscow - naming, logotype, print materials- 11i professional - beauty products franchise - presentation and banners- OilG - motor oil distributor - naming, logotype, presentation, cite (in collaboration with front-ender), print materialsTo be continued…

- Developed brand positioning, differentiation points, and brand plans for private labels.- Managed private labels independently, including implementing promotional programs, coordinating annual and quarterly promotion plans, developing promotion concepts and mechanics, and specifying technical requirements for relevant departments.- Identified brand growth opportunities in collaboration with cross-functional teams and participating in special projects and pilot projects.- Supported the parent brand (AV shop) by developing communication ideas, advertising campaigns, and promotion plans.- Created packaging designs that align with branding and appearance, and specifying technical requirements for relevant departments.- Participated in cross-functional and external projects.- Successfully rebranded over 300 positions (SKUs).- Led a team of two people in these efforts.

- Developed a long-term product promotion strategy.- Led Joint Value Creation (JVC) programs with partners for the entire company.- Coordinated a large-scale JVC program with X5 retail group during a key period for the brand (NY 2021) - a first for the company.- Created a communication plan for 2021 and launched brand awareness campaigns across digital media (spring 2021 focused on the 130-year first innovation "Borjomi flavored").- Built and tracked budgets.- Monitored all brand KPIs using Nielsen and internal data.

- Crafted short- and long-term brand strategies that identified product gaps and messaging strategies.- Launched brand awareness campaigns across digital media and partnership marketing.- Developed a new product for the Russia, Ukraine, and CIS market (Kotex Natural)- Created a price and promotion strategy in collaboration with the business development department.- Identified a new area for development for a declining subline based on consumer research (New night product).- Built and tracked budgets.- Monitored all brand KPIs using Nielsen and internal data.

- Defined and executed long & short term INNO pipeline strategy- Developed new product in key brand category- Developed and executed brand awareness campaign for high seasonsupport- Worked on new channels development with strong collaboration withsales team (special channels for brand TA- Budget build and tracking- Oversight of all brand KPI Nielsen and internal data

- Participated in developing and launching new local brand Versa (Q2 2019)in 2 categories. Worked on concept, consumer researches, NPD, design, communication- Developed and executed marketing campaign to build brand awareness TV, OLV, Youtube show and clips integrations, social media, POSM- Worked on price and sales strategy- Budget build and tracking- Oversight of all brand KPI Nielsen and internal data

- Development of advertising materials for placement in On-trade/Off-trade points (POSM).- Close cooperation with the brand team, the trade marketing team.- Conducting tenders.- Processing of commercial offers.- Negotiating with contractors.