 Devising and implementing all communication with customers and partners Coordinating a team for brand awareness and customer base growth Holding live webinars weekly with potential customers and partners Facilitating communication across branded websites, social media (FB, LinkedIn etc) and mailer campaigns Acquiring and maintaining product knowledge to inform customers Facilitation of company webinars & live events with a purpose of targeted marketing

 Devising and implementing an acquisition & a retention marketing strategy Working in a team with the CEO, Business Development Director, coders, writers& a designer Ongoing client-facing communication with customers & liaising with technical specialists & experts Managing and coordinating design, content, UX and navigation of Rise SA's websiteswith designers, coders and writers Management and optimization of all email, lead gen & follow-up campaigns, incl. social media, cold mails (FB, LinkedIn etc) Acquiring and maintaining product knowledge to inform customers Facilitation of company webinars & live events with a purpose of targeted marketing

Global Logistics Internet is a leading eCommerce business with several online services. Passionate innovation, creativity and drive are the core values that transcend all aspects of business.My current role is great for the extensive exposure to the global digital marketing via various trending digital channels (Email, Display, Content, Paid Search and Social). The role is multi-faceted and has a nice balance of paid media campaign management on the global scale, data analysis & reporting, as well as creative & account management.I enjoy learning about different, constantly evolving paid media opportunities that drive the bottom line. It’s a hands-on, dynamic and target-driven environment that inspires me to keep learning, experiment & think out of the box, staying commercially minded, keeping ROI in mind.• Executed over 300 email campaigns in 9 foreign languages across various Publishers;• Sourced, initiated & executed an Influencer’s campaign that generated over 200K euro in revenue.Daily my responsibilities include: • Managing & optimizing of all email, performance and display campaigns (Email, Display, Content, Paid Search and Social), reporting;• Mailer copy & creative briefing, post-campaign performance analysis and evaluation• Sourcing media channels for global online campaigns on a set budget• Publisher relationship management & campaign troubleshooting • Working with the Retention Team to drive customer Life-Time-Value • Managing reputable, world-renowned international CPA Affiliate Network: Ongoing affiliate recruitment; Writing highly engaging mailers for Affiliates with new updates, new banners; Managing marketing collateral in 8 languages.

I expanded my knowledge of digital marketing greatly in this role - from SEO copywriting, engaging with clients to brand positioning and retention marketing - it is all about connecting with your audience, being engaging and relevant to them in terms of what they like, value and want. I learned how to achieve all of this in writing - be it in an email, copy, press-release or product description by being concise yet keeping your audience in mind and selling through service. This will ensure that your customers will stay loyal to you. I also got valuable insights into email marketing and retention marketing. What makes customers loyal and what brands can do to keep customers coming back for more of their services/products.• Creating top-notch, converting & targeted digital content with SEO elements• Execution of the global retention strategy via Mailers, SMS and content • Initiating and execution of the integrated marketing campaigns within the set budget for the customer acquisition & revenue growth • Maintaining & building the brand social media presence, growing fan base & doing paid Facebook & Google Ads • Reporting on the promotional mailer performance in Excel, on the VIP-players spending habits& on the competitors’ research• Providing CRO recommendations for the branded sites and localized SEO activities • Use of HoodSuite, GA, Webmaster Tools, Serpfox, Ahref, Xenu, Screaming Frog etc.

This diverse, hands-on experience allowed me to delve into the world of the fastest growing and constantly evolving online marketing industry. I was in charge of one of the biggest global markets, having sourced and successfully executed at least 25 fully-fledged marketing campaigns - from billboards to the radio, newspaper-, native ad and online advertising, incl. PPC, discount sites, CPA networks etc. I gained a first-hand experience in customer acquisition, as well as SEO, online marketing in general and how to make custom-tailored offers based on your target audience profile, interests & needs. I also obtained Certificate in Digital Marketing from Quirk Education, University of Stellenbosch Business School. I learned a lot in the process of doing the course about all aspects of the online marketing starting from digital copywriting, customer profiling to digital metrics, campaign optimization and Web Analytics. • Sourcing & execution of integrated campaigns towards specific ROI- and acquisition objectives via - discount websites, direct mailers, contextual advertising, native ads, CPA networks – and print, TV, radio, billboards• Campaign management & ongoing tracking of CTR, click-to-reg ratio, reg2actives, FTD via Google Analytics and various tracking tools• Developing strategic and long-term relationships with advertisers• Developing the integrated brand marketing strategy within the budget & the expected ROI • Execution of the retention strategy via mailers, SMS and customized emails to improve CRM and stimulate product demand and sales• Reporting on the crucial campaign metrics – CTR, CRO, click-to-reg, FTD etc.

• Reactivated inactive customers at an average of 30% conversion rate monthly• Achieved & overachieved monthly revenue sales targets & KPIs • Obtained one of the highest commissions in the department• Provided actionable insights on customers’ purchasing behavior, sales & conversion funnel, User Experience & CRO on the site• Phoned customers from over 200 countries in 3 foreign languages • Provided efficient & result-driven customer service to Company’s existing and new clients via live chat, email and phone • Completed successfully 2 trainings & 1 certification course