Anna Tomala Email & Phone Number

Warsaw, PL

Warsaw, Mazowieckie, Poland

Analyzing brand positioning and consumer insightsNew product development&launchTranslating brand elements into plans and go-to-market strategiesMeasuring and reporting performance of marketing campaigns, and assess ROI and KPIsImplementing grow strategies from a brand innovation manager’s point of viewCooperation with media house&marketing gagencies to.

Warsaw, Mazowieckie, Poland

• Marketing Strategy
• Coordinating the implementation of the overall brand strategy plans agreed with Division, including 5P guidelines to achieve/exceed market share & financial objectives
• Working with the Insights & Research team regarding preparation of the actionable recommendations to address ongoing business CEE challenges
• Development and coordination of the regional new product launch plans
• SKUs management Media Management
• Coordinating the implementation of media priorities and media plan revisions with countries in region

Warsaw, Mazowieckie, Poland

• Developing and implementing category and customer plans and supporting Senior Marketing Manager with development of the strategic territory
• Helping to deliver budgeted business targets and brand shares through brand, trade and category management initiatives
• Developing and analyzing branded market using consumer research data and providing professional reports and recommendations to relevant internal departments
• Providing external reports on Princes brands product portfolio performance by reviewing market information and internal sales data and recommending relevant actions
• Managing Princes brands NPD, including generation of ideas, commercial viability, gap analysis, packaging and project management until launching the final product with further marketing plan
• Developing and delivery of the Princes marketing communication campaigns to consumers and customers (ATL+BTL, incl. TV, Digital, Social Media, PR, Radio)

Warsaw, Mazowieckie, Poland

• Devolving and optimising products’ portfolio
• Launching new products
• Monitoring market and competitors’ activities
• Executing the product and brand strategy
• Preparing sales presentations
• Working in cross-teams on co-manufacturing projects for new markets

Warsaw, Masovian District, Poland

• Recommending activity plans for brands (Akuku!, Jutrzenka)
• Relaunching of Akuku! brand – pitch for design agency, creative agency (new brand identity)
• Negotiating price for different marketing activities including ATL/BTL campaigns and non-standard activities (AR application)
• Stock planning – forecast of sale and production volume of SKUs
• Monitoring and execution of marketing activities including online and offline campaigns
• Managing portfolio and new product development – co-working with R&D and Technology Departments on drafting new offers and managing current portfolio optimisation

Warsaw, Masovian District, Poland

• Organising media pitches (working with procurement team)
• Providing reports of competitors’ activities in media and media strategy recommendation
• Monitoring and execution of TV and online campaigns (through media house and online agencies)
• E-mail marketing and affiliate marketing campaign execution
• Measuring effectiveness of marketing campaigns
• Customer insights – research, preparing recommendation based on consumers’ insights

Warsaw, Masovian District, Poland

Master'S Degree, Marketing/Marketing Management, General

English For Speakers Of Other Languages (Esol), Numeracy / Maths Courses