Anna Townsend Email & Phone Number

Brisbane, Queensland, Australia

Managing overall day to day operations of the community centric shopping centre in the heart of Alexandra Hills. Managing 70 tenant relationships ranging from majors, specialties, lifestyle services, office suites and a child care centre. Cross functional management of facilities/maintenance, project management, tenancy delivery, lease administration, security, cleaning, risk and compliance, marketing, finance, income/expenditure forecasts for optimal NOI and tenant retention. Proactive not… Show more Managing overall day to day operations of the community centric shopping centre in the heart of Alexandra Hills. Managing 70 tenant relationships ranging from majors, specialties, lifestyle services, office suites and a child care centre. Cross functional management of facilities/maintenance, project management, tenancy delivery, lease administration, security, cleaning, risk and compliance, marketing, finance, income/expenditure forecasts for optimal NOI and tenant retention. Proactive not reactive, by identifying and mitigating risks, with CAPEX upgrade management to grow a strong community hub for personalised customer services catering to their every need. We strive to genuinely care for the community and are loved for it. A scintillating gem of 12,000 GLA with year on year growth and unparalleled customer and tenant engagement. Show less

Gold Coast, Queensland, Australia

Retail Manager Gold Coast, QldParadise Centre, Jones Lang Lasalle/ 7 October 2022 to May 2024.Responsible for managing relationships and optimal operations of 85 cross category retail stores. Focus on presentation, marketing, back and front of house to ensure the centre presents well to drive business performance and customer experience and retention. I assisted in driving total centre sales of $159M MAT +39% vs LY and +6% vs 2019 (Pre-COVID). I am responsible for building and… Show more Retail Manager Gold Coast, QldParadise Centre, Jones Lang Lasalle/ 7 October 2022 to May 2024.Responsible for managing relationships and optimal operations of 85 cross category retail stores. Focus on presentation, marketing, back and front of house to ensure the centre presents well to drive business performance and customer experience and retention. I assisted in driving total centre sales of $159M MAT +39% vs LY and +6% vs 2019 (Pre-COVID). I am responsible for building and retaining strong and mutually beneficial retailer relationships to foster an ideal retail environment for our tenants to thrive in their businesses. I identify priority retailers with high occupancy costs, percentage rent, and manage arrears and develop payment plans, escalate and manage concession requests, abatement and breach cases. I work with the operations team to ensure the centre and all tenants are compliant with safety legislations and monitor sustainability projects. I am part of the leasing board and ensure we bring in the ideal retail mix to cater to our customer demographics, drive business performance and create memorable experiences for our customers driving traffic +36.5% MAT.KEY ACHIEVEMENTS:• Successfully built and managed over 85 retailer relationships• Achieved 100% participation of retailers in seasonal tactical sales campaigns• Managed the up keep and presentation of the centre and individual retailers• Devised a retailer awards program to incentivise sales, marketing, financial compliance and operations• Monitoring retailer performance identifying high risk retailers Show less

Gold Coast, Australia

Responsible for helping drive centre sales of $896M MAT +13% vs PY and +4% vs 2019. Budgeting and forecasting of sales and traffic at 1-2% variance to actuals each year since 2017 (not including 2020 and 2021 with COVID impacts).Responsible for on-boarding of new tenants. Retailer engagement strategist, planner and responsible for implementation. Business planning.Building and maintaining retailer relationships to drive retail sales through precise business analysis (SWOT and 4P's… Show more Responsible for helping drive centre sales of $896M MAT +13% vs PY and +4% vs 2019. Budgeting and forecasting of sales and traffic at 1-2% variance to actuals each year since 2017 (not including 2020 and 2021 with COVID impacts).Responsible for on-boarding of new tenants. Retailer engagement strategist, planner and responsible for implementation. Business planning.Building and maintaining retailer relationships to drive retail sales through precise business analysis (SWOT and 4P's marketing and sales). Monthly sales and traffic forecasting and reporting on 400 retailers. Multi-centre cross and gap analyses. Driving participation for centre campaigns and retailer opportunities. Aiding in commercial sales (casual mall leasing and in centre advertising spaces) opportunities.KEY ACHIEVEMENTS:• Successfully built and managed over 400 retailer relationships, receiving content and driving participation in centre campaigns resulting in exceeding 2017, 2018 and 2019 sales budget• Managed retailer participation of Chinese New Year GWP campaign driving over $1M in sales mid-February 2018• Reporting by category and precinct to identify virtual vacancies and leasing gaps• Reporting category sales gaps to the wider management team to devise marketing strategies to drive retailer sales• 100% accurate monthly sales reporting with zero estimates to produce precise reports• SCAA National Shopping Centre Award winner from 2019, 2020 and 2021 finalist Show less

Responsible for store openings, sales, operations, marketing, buys, inventory management and P&L for 5 luxury brands with an annual turnover of AUD$19 million. I oversaw and controlled daily operations of 5 flagship stores in line with global guidelines and standards, managing a team of operations and store managers, working closely with the marketing team for ATL and BTL initiatives. I managed sell through rates of 70% and inventory, devised OTB plans & conducted overseas buys (Just Cavalli… Show more Responsible for store openings, sales, operations, marketing, buys, inventory management and P&L for 5 luxury brands with an annual turnover of AUD$19 million. I oversaw and controlled daily operations of 5 flagship stores in line with global guidelines and standards, managing a team of operations and store managers, working closely with the marketing team for ATL and BTL initiatives. I managed sell through rates of 70% and inventory, devised OTB plans & conducted overseas buys (Just Cavalli and Jimmy Choo). Set and administer budgets and retail pricing structure, manage expenses to minimise expenses and enhance profits.Main contact for communicating with brand principals for daily operations and re-negotiation of existing distribution agreements. Interview, select and assess employees and approve salaries, bonuses and incentive schemes. Devise and manage proactive training for management and sales teams. Model and enhance positive work culture, work ethics and team spirit within the Luxury brands division.• Stabilizing sales at 112% increase from the previous year two months after arrival. • Set up and launch of Christian Louboutin flagship store and brand. • Private Sales Hanoi and Ho Chi Minh City (4 days) bringing in AUD$717,000.• Country representative for global conferences and buys (Milan) Show less

Ho Chi Minh City

Managing a small team of seven. Overseeing marketing/branding for Cartier, Levis, Birkenstock, Adidas, and cosmetics and fragrance categories. Responsible for annual marketing plans, budget controls, ROI, implementing end to end strategic IMC campaigns, incorporating media buying, digital, retail marketing, CRM, PR, OOH and small to large scale event management with a focus on customer engagement and experience, managing agency and media relationships, negotiating supplier contracts with… Show more Managing a small team of seven. Overseeing marketing/branding for Cartier, Levis, Birkenstock, Adidas, and cosmetics and fragrance categories. Responsible for annual marketing plans, budget controls, ROI, implementing end to end strategic IMC campaigns, incorporating media buying, digital, retail marketing, CRM, PR, OOH and small to large scale event management with a focus on customer engagement and experience, managing agency and media relationships, negotiating supplier contracts with divisional P&L responsibilities. Guest judge on Vietnam's Next Top Model, Season one. Show less

Ho Chi Minh City, Vietnam

Creating corporate strategy to become Vietnam's largest high-end retailer, overseeing a team of directors in areas of finance, marketing, business development, supply chain, merchandise and sales. Responsible for 800 employees, managing international fashion brands (Lancel, Calvin Klein Jeans, Underwear and Accessories and Kipling). Aligning business unit functions with support functions to corporate strategy and ensuring end-to-end business process efficiency. Frequent work in Hong Kong and… Show more Creating corporate strategy to become Vietnam's largest high-end retailer, overseeing a team of directors in areas of finance, marketing, business development, supply chain, merchandise and sales. Responsible for 800 employees, managing international fashion brands (Lancel, Calvin Klein Jeans, Underwear and Accessories and Kipling). Aligning business unit functions with support functions to corporate strategy and ensuring end-to-end business process efficiency. Frequent work in Hong Kong and Europe. Show less

Ho Chi Minh, Vietnam

Managing a team of stylists, provide fashion and art direction for fashion and beauty content in three major magazines (Tiep Thi Gia Dinh, The Gioi Van Hoa and Phong Cach), analysing local and global trends for fashion content in Phong Cach Magazine. Applying fashion knowledge for local adaption. Worked closely with managing editors for alignment to monthly magazine structure.

Ho Chi Minh City, Vietnam

Responsible for annual and seasonal media, ATL and BTL strategy, plans, budgets, implementation and reports for 15+ luxury brands. Key role in media relations/PR, holding press events and managing press material including editorial and fashion shoots. Monitored monthly retail operations activities including VM, POSM production under strict guidelines of each brand and conducted seasonal sales training for staff, motivating and providing team with skills to achieve sales targets and drive… Show more Responsible for annual and seasonal media, ATL and BTL strategy, plans, budgets, implementation and reports for 15+ luxury brands. Key role in media relations/PR, holding press events and managing press material including editorial and fashion shoots. Monitored monthly retail operations activities including VM, POSM production under strict guidelines of each brand and conducted seasonal sales training for staff, motivating and providing team with skills to achieve sales targets and drive business performance. Show less

Bachelor'S Degree, Management And Law

Mba, Business, Masters