Anna Townsend Email & Phone Number

Brisbane, Queensland, Australia

Managing overall day to day operations of the community centric shopping centre in the heart of Alexandra Hills. Managing 70 tenant relationships ranging from majors, specialties, lifestyle services, office suites and a child care centre. Cross functional management of facilities/maintenance, project management, tenancy delivery, lease administration.

Gold Coast, Queensland, Australia

• Retail Manager Gold Coast, QldParadise Centre, Jones Lang Lasalle/ 7 October 2022 to May 2024.Responsible for managing relationships and optimal operations of 85 cross category retail stores. Focus on presentation.
• Successfully built and managed over 85 retailer relationships
• Achieved 100% participation of retailers in seasonal tactical sales campaigns
• Managed the up keep and presentation of the centre and individual retailers
• Devised a retailer awards program to incentivise sales, marketing, financial compliance and operations
• Monitoring retailer performance identifying high risk retailers Show less

Gold Coast, Australia

• Responsible for helping drive centre sales of $896M MAT +13% vs PY and +4% vs 2019. Budgeting and forecasting of sales and traffic at 1-2% variance to actuals each year since 2017 (not including 2020 and 2021 with.
• Successfully built and managed over 400 retailer relationships, receiving content and driving participation in centre campaigns resulting in exceeding 2017, 2018 and 2019 sales budget
• Managed retailer participation of Chinese New Year GWP campaign driving over $1M in sales mid-February 2018
• Reporting by category and precinct to identify virtual vacancies and leasing gaps
• Reporting category sales gaps to the wider management team to devise marketing strategies to drive retailer sales
• 100% accurate monthly sales reporting with zero estimates to produce precise reports

• Responsible for store openings, sales, operations, marketing, buys, inventory management and P&L for 5 luxury brands with an annual turnover of AUD$19 million. I oversaw and controlled daily operations of 5 flagship.
• Stabilizing sales at 112% increase from the previous year two months after arrival.
• Set up and launch of Christian Louboutin flagship store and brand.
• Private Sales Hanoi and Ho Chi Minh City (4 days) bringing in AUD$717,000.
• Country representative for global conferences and buys (Milan) Show less

Ho Chi Minh City

Managing a small team of seven. Overseeing marketing/branding for Cartier, Levis, Birkenstock, Adidas, and cosmetics and fragrance categories. Responsible for annual marketing plans, budget controls, ROI, implementing end to end strategic IMC campaigns, incorporating media buying, digital, retail marketing, CRM, PR, OOH and small to large scale event.

Ho Chi Minh City, Vietnam

Creating corporate strategy to become Vietnam's largest high-end retailer, overseeing a team of directors in areas of finance, marketing, business development, supply chain, merchandise and sales. Responsible for 800 employees, managing international fashion brands (Lancel, Calvin Klein Jeans, Underwear and Accessories and Kipling). Aligning business unit.

Ho Chi Minh, Vietnam

Managing a team of stylists, provide fashion and art direction for fashion and beauty content in three major magazines (Tiep Thi Gia Dinh, The Gioi Van Hoa and Phong Cach), analysing local and global trends for fashion content in Phong Cach Magazine. Applying fashion knowledge for local adaption. Worked closely with managing editors for alignment to.

Ho Chi Minh City, Vietnam

Responsible for annual and seasonal media, ATL and BTL strategy, plans, budgets, implementation and reports for 15+ luxury brands. Key role in media relations/PR, holding press events and managing press material including editorial and fashion shoots. Monitored monthly retail operations activities including VM, POSM production under strict guidelines of.

Bachelor'S Degree, Management And Law

Mba, Business, Masters