Digital And Media Specialist
CurrentResponsible for managing social media and media activities and coordinate the creation of engaging and relevant content to shape and implement the brand's multichannel strategy worldwide.▪Media activities: develop the strategy for Print, Digital, OOH advertising on a global scale; partner closely with the media agency team in day-to-day business, ensuring high quality and timely deliverables; evaluate opportunities for partnerships. ▪Social Media Management of 7 corporate accounts (IG, FB, LinkedIn, YouTube, Pinterest, WeChat, Little Red Book); develop the organic and paid social media strategy; implement the editorial plan with relevant and engaging content across all channels; coordinate regional media plans; manage different agencies; drive influencer/KOL projects based on the global PR strategy.▪Social Community Management for ad hoc events, special projects. ▪Analysis and reporting (e.g. DMR, Sprout Social, Google Analytics): KPI monitoring, competitors analysis, social media and campaign reports.▪Content Strategy: collaborate with cross-functional teams to develop and execute content across all the digital touchpoints; work with creative professionals to create compelling multimedia content (e.g. in situ images, artistic images, videos); provide project brief.▪Collaborate with the creative team to coordinate photo and video shoots; manage the workflow to ensure content is developed and delivered in a timely manner.▪Partner closely with Merchandising, Retail, Style and E-commerce teams to manage communication support for commercial objectives.
