Primary tasks:Developing, packaging, launching, and promoting educational offline and online film programs with Russian and American speakers from Hollywood (including the USA, Europe, and Australia markets). Meeting ROI, CPA, and lead KPI targets. Ensuring sales growth and full group enrollment.Key responsibilities:- Marketing Budget and Team Management: Creating the marketing budget and managing a marketing team (7 people + cross-functional staff), overseeing contractors.- Brand Positioning: Developing positioning, guidelines, tone-of-voice, and brand identity.- Landing Page Optimization: Enhancing landing page conversion rates: design, positioning, and unique selling propositions (USPs).- Hypothesis Testing: Testing hypotheses, finding and scaling channels, Customer Development (CustDev).- Event Management: Conducting offline events, webinars, creating webinar funnels, and managing chatbots.- VR Training: Developing and implementing VR training.- Channel Management: Managing channels: SMM (+18.8K subscribers since March, launched YouTube), contextual advertising, targeting, influencers, educational platforms, affiliate programs, email sequences, PR (interviews, articles in top publications: Esquire, Srsly, Kinopoisk, Meduza, The Village, Kommersant, Marie Claire, etc.)Tools and Product Approach:- Team Work: Using Notion, Jira, Miro, Roistat, AmoCRM, Figma, Power BI, Tilda to ensure a product-driven approach with the team.

Alibra School - A federal network of foreign language schools with 26 branches across Russia.Key responsibilities:- Development and planning of advertising campaigns for branches in 6 cities across Russia, analyzing the effectiveness of advertising campaigns, A/B testing- Budget planning- Task setting and supervision of designers and developers- Managing the development of a new website, participating in the development of an online platform and a mobile app- Designing landing pages (Figma)- Designing banners and digital ads (Photoshop, Illustrator)- Writing articles- Website content management- Managing social media and targeted ads on Facebook, Instagram, VK- Collaborating with bloggers and celebrities- Organizing webinars- Writing ad copy for contextual advertising- Conducting email, push, and SMS campaigns- Working with lead generation contractors- Working with CRM systems (1C-Bitrix, Microsoft)- Evaluating, analyzing, and interpreting advertising campaigns with Google Analytics and Yandex.Metrica- Participating in the organization and hosting of events in English (Advanced English level)

Key responsibilities:- Managing contextual advertising in Yandex.Direct and Google AdWords- Сonducting analytical work in Yandex.Metrica and Google Analytics- Сoordinating the work of an SEO contractor- Working with websites, developing landing pages, designing and printing- Managing groups on VKontakte, Facebook, Odnoklassniki, and an Instagram account- Managing other company SMM projects- Handling reviews, writing articles- Managing email marketing- Organizing events- Planning promotions