• Responsible for concept & product development of the #1 jewelry retail & manufacturing in Vietnam with Annual revenue of 1 billion dollar & 400 stores• Responsible for 4 iconic collections which have been launched into the market: PNJ Sunflower using the exclusive "Sun Cut" with Swarovski; PNJ 3 wishes; PNJ True Love; exclusive collaboration Disney PNJ• Working closely with Production team, Evaluation team, Wholesale team, Export Team and Market Research team in building… Show more • Responsible for concept & product development of the #1 jewelry retail & manufacturing in Vietnam with Annual revenue of 1 billion dollar & 400 stores• Responsible for 4 iconic collections which have been launched into the market: PNJ Sunflower using the exclusive "Sun Cut" with Swarovski; PNJ 3 wishes; PNJ True Love; exclusive collaboration Disney PNJ• Working closely with Production team, Evaluation team, Wholesale team, Export Team and Market Research team in building collections that are up to date • Proposing specific creative visual strategies in all artistic and creative aspects• Working closely with Marketing and Retail Departments ensuring Brand Alignment for Collections & New Concepts• Working closely and reporting directly to CMO & CEO• Responsible for creating Visual Merchandising in store • Overseeing of International Jewelry Fairs in Hong Kong and Europe• Management, training and mentoring over 40 members of staff including 2D and 3D team Show less

• Founded Anna Vo Fashion ready- to -wear womenswear and menswear.• Management, training and mentoring over 50 members of staff including design development, brand building, creative strategy and production.• Working closely with the media and the fashion industry both local and international.• Responsible for the exports of clothing to Boston, New York, Milan.• Liaising with local and international clients and buyers.• Responsible for creating 4 collections per year.•… Show more • Founded Anna Vo Fashion ready- to -wear womenswear and menswear.• Management, training and mentoring over 50 members of staff including design development, brand building, creative strategy and production.• Working closely with the media and the fashion industry both local and international.• Responsible for the exports of clothing to Boston, New York, Milan.• Liaising with local and international clients and buyers.• Responsible for creating 4 collections per year.• Styling for photoshoots and lookbook shoots. Show less

• Identify internship opportunities for the RMIT fashion program • Monitor the progress of active internships and report these to the Head of Fashion Department• Engage in ongoing PR activities including Marketing and Recruitment activities to build awareness of the program within the industry and local media. • Support in identification and engagement of 10 key industry representatives to become participatory members of the Industry Advisory Board (IAB) for RMIT’s Bachelor of… Show more • Identify internship opportunities for the RMIT fashion program • Monitor the progress of active internships and report these to the Head of Fashion Department• Engage in ongoing PR activities including Marketing and Recruitment activities to build awareness of the program within the industry and local media. • Support in identification and engagement of 10 key industry representatives to become participatory members of the Industry Advisory Board (IAB) for RMIT’s Bachelor of Fashion program• Guest lecturer in Fashion, Marketing and Production Design and advisor on students’ master graduating project Show less

• Responsible for designing and developing 2 collections per year• In charge of visual merchandising for stores and packaging• Styling for photoshoots and lookbooks• Responsible for event planning, event documentations, developing branding and marketing strategies• Writing press release• Working directly with clients, negotiations in dealing with uniforms contracts for HSBC, Sheraton Hotel, Beer Saigon, & Vstar School

• Worked with head of design team in order to produce various collections at Etro, Prada, Bottega Veneta and Giorgio Armani.• Proposed specific creative strategies for fashion shows• Worked backstage at Milan fashion week for Etro’s FW 2010.

• Writing trend reports • Researching for concepts and ideas for editorial photoshoots • Styling for editorial shoots• Interviewing celebrities and writing profile articles.