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I am a results-oriented, strategic marketing leader with a record of accomplishment building memorable brands and driving market engagement at fast-growing B2B technology companies, ranging from early stage to Fortune 500. I am extremely results-driven, and known for creative thinking and excellence in execution. I thrive in dynamic, fast-paced environments, and am adept at bridging the gap between corporate marketing, product marketing and demand generation, building high-performance teams through leading by example. I joined Demandware at the early stage and was a key member of the marketing team that worked to define the brand; bring it to life; and nurture it to leadership status, with a successful IPO in 2012 and subsequent acquisition by Salesforce in 2016.Early in my career, I had the opportunity to work at world-class technology organizations, including RSA Security and Interleaf, where I had the privilege of working alongside some of the best tech marketers in the business. Although the world of marketing has changed dramatically, these experiences set a standard that I continue to reference today. Specialties: Enterprise solutions marketing; cybersecurity, ecommerce; cloud/SaaS technology; branding; creative strategy development; messaging and positioning; content development/writing; account-based marketing; web strategy and content; public relations; industry events; customer conferences.
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Vp Of Brand ExperienceCyberark Aug 2022 - PresentNewton, Ma, Us
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Vp Of Corporate MarketingRecorded Future Sep 2020 - Aug 2022Somerville, Ma, Us -
Chief Marketing Officer, Retail, Consumer Goods, Travel & HospitalityCognizant Jul 2018 - Aug 2020Teaneck, New Jersey, Us -
Vice President Of MarketingMoltin Feb 2018 - Jun 2018
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Vice President Of MarketingLyons Consulting Group Aug 2016 - Jan 2018
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Senior Director, Corporate MarketingDemandware 2007 - 2016San Francisco, California, UsI joined Demandware at an early stage and was a key member of the core team that led the company to a successful IPO in 2012, achieving 590% revenue growth over five years. I helped to establish the company as the leader in enterprise cloud commerce solutions by developing and executing an effective brand and communications strategy and building the infrastructure for inbound and outbound demand generation. As Senior Director, Corporate Marketing, I led global communications and market awareness activities, including corporate messaging and brand development, content marketing, public relations, analyst relations, social media, advertising, creative development, industry events and the company’s annual customer conferences. -
Director Of Marketing & CommunicationsYantra Corporation (Acquired By Sterling Commerce) 2002 - 2006At Yantra, I was responsible for the development and execution of the outbound marketing strategy and plan, including corporate marketing, marketing infrastructure and demand generation. Managing a small team, I led the design and development of the marketing framework, including corporate and product branding, collateral, customer programs, website and product packaging. I managed integrated demand generation campaigns, resulting in response rates greater than 30%.
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Director Of Americas MarketingRsa Security 1997 - 2001Burlington, Massachusetts, UsAt RSA Security, I was responsible for the strategy and execution of all outbound marketing programs in North America, generating high-quality leads for enterprise and developer product lines. I also held roles in corporate marketing, responsible for the planning and execution of marketing communications activities, including branding, collateral, advertising and creative services. As a key member of the corporate renaming and brand relaunch team, I directed the development of new corporate and product brand image and brand standards, and implementation across all creative platforms, including corporate identity materials, product packaging, collateral, advertising, website, merchandising, and employee and customer communications. -
Marketing Communications ManagerStream International 1996 - 1997
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Corporate Communications ManagerTelebit Corporation (Acquired By Cisco Systems) 1996 - 1996
Anna Walsh Skills
Anna Walsh Education Details
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Boston UniversityB.S. Mass Communications
Frequently Asked Questions about Anna Walsh
What company does Anna Walsh work for?
Anna Walsh works for Cyberark
What is Anna Walsh's role at the current company?
Anna Walsh's current role is VP of Brand Experience, CyberArk.
What is Anna Walsh's email address?
Anna Walsh's email address is aw****@****are.com
What is Anna Walsh's direct phone number?
Anna Walsh's direct phone number is +178142*****
What schools did Anna Walsh attend?
Anna Walsh attended Boston University.
What skills is Anna Walsh known for?
Anna Walsh has skills like Multi Channel Marketing, E Commerce, Marketing, Marketing Communications, Lead Generation, Saas, Product Marketing, Online Marketing, Marketing Strategy, Strategic Partnerships, Demand Generation, Email Marketing.
Who are Anna Walsh's colleagues?
Anna Walsh's colleagues are Shani Stein, Adrian Levy, Inna Litvak, Adi Kliger, Carlos Valtierra, Kenneth Lannon, Andri Nurhadi.
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