Anna Wasińska-Golonka Email & Phone Number

Gdynia, Pl

Gdańsk, Pomorskie, Poland

Poland

Strategic consulting in the field of business development and risk diversification in the furniture industry.Business consulting in the area of searching for market niches and opportunities for further development, in particular rebuilding revenues during a pandemic.Creation and launching of a new brand dedicated to servicing the interior design market.Accomplishments:- Revenue ~ PLN 1.3 million in 2021.

Lesser Poland District, Wieliczka County, Poland; Warsaw

Full responsibility for company’s P&L (turnover ~0,7 billion PLN).Hired to develop and implement new strategic direction, objectives and targeted initiatives of core departments under OTCF leading to improved financial results of the company, increased sales and profits:- Reversed the declining trend of company’s sales and profit.- Refreshed and upgraded the image of the 4F retail and wholesale collection.- Addressed new market segment by successful launch of a new sub-brand - 4F Junior.- Led teams of 180 FTP.Accomplishments:- Growth in the company's revenue by ~20% per year, by 63% over 3 years.- Growth in EBITDA by 11% over 2 years.

Gdansk, Pomeranian District, Poland

Full responsibility for total turnover of ~2,5 billion PLN and gross margin of ~1,4 billion PLN.Promoted to a role with a specific mission of rebuilding, restructuring and enlarging of Reserved product departments (Ladies, Men, Kids, Accessories and Underwear) vital to regain the strong position of the brand, improve the financial results and create space for further expansion of the brand on the Polish and foreign markets:- Redesigned organizational capabilities and structures in order to meet ambitious business targets.- Adopted product strategy to Polish and export markets.- Led teams of 350 FTP.Accomplishments:- Growth in the revenue of Reserved by 17% over 2 years.- Generated 45-47% of the company's total revenue.

Gdansk, Pomeranian District, Poland

Full responsibility for Sinsay P&L, turnover ~0,22 billion PLN.Full responsibility for management od 130 stores.Promoted to the new role of the Managing Director of Sinsay including management of core product departments in conjunction with the planning, sales and marketing structures to deliver efficiency improvement, cost reduction and an increase in the profitability of the brand.Featured with a promotion to Tallinder Managing Director in order to define, develop, launch and drive a new brand to address a premium market segment and increase the profit opportunities and dynamics of the company's development:- Successfully developed and launched new brand strategy including product and marketing strategy, brand structure, price and sales policy, as well as interior design concept.- Built the new organizational capabilities within the line of business (well performing team of 60 FTP, effective structure and processes).- Led teams of 140 FTP and Sales Structure ~250 FTP.Accomplishments:- Growth in the revenue of Sinsay by 204%, growth in brand profit by 200% yty.- Increased Sinsay share in company's total revenue from ~0% to 5%.- Supported further expansion of Sinsay retail space by 120%

Gdansk, Pomeranian District, Poland

Full responsibility for total turnover of ~0,7 billion PLN and gross margin of ~0,4 billion PLN.Dedicated to the role in order to accomplish the challenge of increasing the competitiveness of the brand by accelerating the speed of reaction to new trends and make Reserved one of the leading global players, next to Inditex and H&M:- Initiated and implemented a number of strategic projects that defined the further development of the brand.- Shortened the production cycle from nine months to a few weeks.- Adjusted the collection strategy in short and long-term perspective, developed the ability to identify and solve problems in a dynamic way.- Led teams of 70 FTP.Accomplishments:- Developing the assumed sales and profit over 5 years.- Generated the largest share of the company's turnover and profit (~35%).

Master Of Business Administration And Management (M.B.A.), Business Administration And Management, General, Mba

Gdansk Foundation for Management Development in cooperation with the University of Gdansk validated by RSM Erasmus University

Master’S Degree, Economics, Master Of Science