Anna Werner Email & Phone Number

San Francisco, California, US

San Jose, CA, US

Incline Village, Nevada, US

Incline Village, Nevada, US

• Oversee Discovery and Assessment Process and present associated deliverables to secure buy-in from clients
• Create and update client buyer personas
• Create and update marketing blueprints
• Create and update the campaign calendar and strategy docs
• Define, measure and report on strategic KPIs
• Write all strategic documentation and outlines

Incline Village, Nevada, US

• Develop proposals and pricing models for complex or innovative marketing, sales, and customer success (MSCS) operations solutions
• Provide pre-sales support for bundled and custom MSCS ops solutions
• Support new clients throughout their implementations as the lead Solutions Architect
• Consult on advanced marketing ops topics (e.g. attribution, lead scoring, and inbound/outbound approaches), advanced sales ops topics (e.g. sales enablement, sales org structures, and sales process optimization), and.
• Conduct ongoing research into diverse solutions, including technology, to potential customer challenges
• Interact directly with and provide a translation layer to technically-oriented marketers and software developers, internally and on the client-side

Ashburn, Virginia, US

• Created company’s first marketing nurture campaigns, covering core verticals & general information across different persona types to drive marketing qualified leads to sales
• Responsible for managing company’s HubSpot account for marketing automation and lead management, working with sales ops team as a Salesforce integration stakeholder through a complete CRM migration
• Planned and executed company’s global tradeshow plan for over 15 events in six months, including working with external vendors on end-to-end operational planning, and acting as onsite support at events
• Developed a standard events process for sales team staff, and trained all global teams on lead generation best practices, booth talk track & demos, and post-event lead qualification
• Led industry analyst webinar program to generate new leads, while positioning company as a thought leader within the analytics space
• Worked with a cross-functional team to re-brand company, including creative input on branding elements and establishing processes for content re-branding activities

Santa Clara, CA, US

• Onboard and implement marketing automation system & work with stakeholders across the company on initial build of campaigns, programs, and assets. Continue to own and manage end-to-end execution of marketing campaigns.
• Lead a cross-functional effort to define lead management and nurturing processes.
• Build an evolving team that will execute company’s demand gen mission
• Assist with application integration for marketing automation, including planning for integrations with CRM and other sales and marketing intelligence tools.
• Grow lead database & optimize growth strategy through activities such as e-mail campaigns, webinars, events, etc.
• Develop and implement a lead scoring system for sales and marketing qualified leads

Santa Clara, CA, US

• Created and implemented a centralized process for publishing marketing collateral
• Managed localization, version control, and delivery of internal and external marketing collateral
• Set up and used a Marketo instance for group's marketing automation and lead management (including integration with Salesforce and WebEx)
• Created and delivered customer surveys through TechValidate, then analyzed and presented results to help product management and engineering gain insight into customer needs
• Worked with account teams and solutions marketing to build out Customer Marketing program (including customer references, case studies, sudden impact analysis)
• Ran webinar program for XtremIO business unit, working with solutions marketing, partners, and customers to deliver external webinars (used WebEx event center & Marketo)

Round Rock, Texas, US

• Responsible for the evaluation, development and implementation of pricing strategies based on current business and competitive environment.
• Conducted research and performed competitive pricing analysis and trends.
• Developed and maintained competitive pricing databases designed to support pricing information decisions.
• Performed analyses on customer price sensitivity and elasticity.
• Worked in conjunction with other marketing, sales, development and finance functions on setting prices, testing pricing strategies, determining go-to-market pricing on new product launches.

Round Rock, Texas, US

Round Rock, Texas, US

Bachelor Of Business Administration (Bba), Operations & Information Management

Education record