Anna Westerman Email & Phone Number

Los Angeles, California, United States

Manchester, England, United Kingdom

• Working between the Marketing and Creative/Brand team to coordinate campaign, content and product launches to maximise their commercial effectiveness.
• Managing the relationship/account with our digital PR agency to gain links and brand mentions to drive organic growth, as well as to gain mentions in publications we usually wouldn’t in order to reach a wider audience.
• Media bookings for VOD / TV campaigns for all markets.
• Managing Group partnerships from beauty brands to Buy Now Pay Later platforms.
• Supporting on and managing large brand activations from food and beverage partnerships to charities.
• Owning the PLT Marketplace strategy.

Manchester, England, United Kingdom

• Creating and implementing strategies and campaigns around SEO focused content marketing in order to drive brand awareness, traffic, conversions.
• Overseeing the blog/editorial strategy and general brand TOV.
• Manage the relationship between ourselves and the creative digital PR agency we work with to ensure all KPIs and deliverables are met.

Manchester, England, United Kingdom

• Accountable for regular content marketing initiatives in order to drive traffic and engagement, to generate revenue and customer retention.
• Develop and manage editorial content calendar around key customer shopping moments.
• Work across wider marketing and creative team to delegate tasks and ensure deadlines are met.
• Optimize content considering SEO best practise.
• Analyse web traffic metrics to gage how well certain content pieces do and how they can be improved.
• Work with wider marketing team to share content through the various channels, ensuring a strong web presence of said content.

Sydney, Australia

• Duties include:
• Assisting in the production and art direction of localised creative shoots, campaigns and on-site features for the AU market across both brands.
• Create creative briefs in-line with both the brand requirements and localised customer needs.
• Work with both in-house and external production teams including photographers and videographers, guiding them from conception through to final product for site, paid social, email.
• Contribute to project strategy to help determine budget, planning and production schedule.
• Working closely with the CRM teams to better localise the content within the email strategy for AU.

Manchester, United Kingdom

• Duties include:
• Accountable for regular content marketing initiatives in order to drive traffic and engagement, to generate revenue and customer retention.
• Develop and manage editorial content calendar around key customer shopping moments.
• Work across wider marketing and creative team to delegate tasks and ensure deadlines are met.
• Optimize content considering SEO best practise.
• Analyse web traffic metrics to gage how well certain content pieces do and how they can be improved.

Manchester

• Duties included:
• Working with the email team to create concepts for, brief in and write copy for all email campaigns across UK and international territories.
• Working closely with the creative team and graphic design team to brief in and execute content for campaign landing pages.
• Briefing and implementing content outreach campaigns in collaboration with the wider SEO team and creative team.
• Responsible for Tone of Voice of brand, overseeing all copy on-site to ensure it is on-brand and consistent.
• Working alongside planning team to develop long term content calendar to coincide with wider activity calendar, product launches and campaign launches.

Manchester, United Kingdom

• Duties included:
• Producing informative weekly reports distributed department wide, monitoring category sales and content performance and taking steps to maximize these areas where necessary through effective brand strategy.
• Working closely with the marketing team on content projects, assisting in the planning, researching and writing of compelling, engaging and shareable content for emails and homepage.
• Ensuring content for the brand is optimised, aiming to increase search engine visibility, site traffic, conversions and social engagement.
• Working closely with the email team to select relevant themes, create content and choose appropriate products for all newsletters.
• Reviewing online competitor’s content marketing activity and reporting back any relevant trading information to develop new ideas that can be implemented into the brand’s strategy.