Anna Whiting Email & Phone Number

Seattle, Washington, United States

Responsible for understanding and providing opportunities to respond to customer voice including, measuring and tracking customer feedback/experience, a global customer success stories/ customer advocacy program, and an internal professional development program to improve customer delight.

Westborough, Ma

Responsible for helping companies understand their buyers, develop customer engagement strategies, and unleash their customer voice in ways that drive new customer acquisition, customer onboarding and adoption, customer expansion and renewal, and customer insights.

Lexington, Ma

Anna, Director Research, ITSMA, where she is responsible for designing, conducting, managing and delivering custom research projects, and researching and writing membership deliverables. She has conducted numerous buyer persona research studies, brand awareness studies, benchmarking analyses , buyer wants and needs evaluations, and value proposition testing. Some prominent projects include writing How Customers Choose: Insights into Winning More Business, and subsequent articles on this topic. Anna has been in market research since 1994. She has expertise in qualitative and quantitative data collection and analyses for a wide range of technology customers.Prior to ITSMA, Anna was a consultant in Gartner’s Market and Business Strategy Consulting group where she conducted custom research and consulting projects, authored white papers, conducted vertical analyses, and assisted corporations with their partner and alliance programs.

Master'S Degree, International Affairs And Pacific Studies

Activities and Societies: Doing Business in Latin America

Ba, Political Science

Activities and Societies: Ski club, Semester abroad in London, Summer Semester at American University, Sigma Kappa Sorority

Education record

Education record

Activities and Societies: Volleyball, Skiing