Anna Whyte Email & Phone Number

Worldwide

International startup of fashion and lifestyle brand focused on state-of-the-art textiles that deliver supreme comfort and style, are ethically and sustainably sourced, and address the challenges of climate change. Sourcing stunning fabrics made locally in Brazil. Creating original prints and designs by local artists, capturing the essence of a tropical lifestyle. Applying the manufacturer direct to consumer business model, utilizing social medial platforms, ensuring the highest quality and fair pricing.

Brazil

Worked with a group of carefully vetted NGOs that focussed their impact on providing educational opportunities for underserved youth and creating a positive impact on the environment. Applied proven successful marketing skills and initiatives to increase growth and capacity of the NGOs. Secured support: financial, professional expertise, volunteers, ensuring NGO’s reached exponential growth targets. Produced turn-key fundraising events for NGOs – developed the creative concepts and strategies, established financial budgets and goals, identified venues and sponsors, wrote creative briefs and texts for online/offline communications/social media platforms, and emails, generated PR with local media, negotiated with hotels, restaurants, retail shops and services to donate goods and services for the production of the events, fundraising raffles and auctions, hired staff and recruited volunteers to perform services at the events, ensured maximum positive exposure for NGOs and sponsors pre-event, at the event and post event, through social media, local media, signage and PR. Instrumental in raising over R$500,000 for local NGOs. Assisted NGOs in creating strategic alliances with organizations abroad that facilitated their exponential growth despite challenging local economic conditions.

Miami Florida

International strategic marketing company assisting multi-nationals entering new geographic and socio-economic markets. Developed innovative co-branded marketing programs between consumer product companies and media companies maximizing the emotional connection between consumers and their favorite TV/movie characters, utilizing on-air campaigns combined with in-store point-of-purchase campaigns. Spearheaded innovative educational marketing programs combining the content of educational media companies within school curriculums/educational objectives. Set-up a comprehensive baby product sampling and database development program for new mothers in-hospitals reaching over 20,000 high socio-economic mothers per month. Key clients:• Avon • Johnson & Johnson • Turner Networks • Dannon • Nestlé • Viacom • Discovery Networks • Phillips • Walt Disney • L’Oreal • Procter & Gamble • Warner Bros.