Anna Wilhelmsson Email & Phone Number

Sweden

Stockholm, Stockholm County, Sweden

* Configuration setups: Set up tests and compile components based on stakeholder requests, ensuring that all required test cases and events are in place.* Quality Assurance Testing: Conduct manual QA testing to verify that the performance aligns with the intended specifications, both before and after launching into live environment.* Deploy Content to the Live Environment: Push events and A/B tests to the live environment, where millions of customers worldwide will experience them.* Monitor & Report – Monitor the live performance of content and tests, flagging for immediate issues and reporting results according to KPIs.

• Responsible for global streaming app launches on PlayStation, including onboarding meetings, placement set-ups, quality assurance, monitoring and troubleshooting issues during launch.• Troubleshooting and resolving content issues, working with content management systems as well as CSV files delivered internally or by third parties.• Quality assurance of Media Hub on PS4/5 for UK.• Merchandising support for ‘Media’ (Video, Live Events, Music) on PS4 including pricing, banner slotting and quality assurance.

London, United Kingdom

• Lead SIE Europe Video Operations and was the primary stakeholder for content operations in the London office.• Managed a small team and coordinated and prioritised the day to day workload. Our team was responsible of content export/publishing and storefront updates, adjusting pricing for promotions, slotting banners, as well as quality assurance of the store. • Supported global feature and business launches, related to country and business expansion.• Responsible for SIEE promotions and Live Events, including management of day to day coordination of promotions and campaigns, liaising with Content Partnership managers.• Part of the successfully PS5 launch, assisted with building the Media Hub using a new purpose-build Media Operations Tool.• Nominated to SIE's 2020 Heroes campaign, by my colleagues.

London, United Kingdom

• Coordinated the day to day workload for 3 assistants, including content operations export/publish and storefront updates to the PlayStation Video store.• I was a key player when PlayStation Video Store expanded to 7 new territories. I assisted in outsourcing translations, store building using CSM, track and publish metadata, slotting banners and extensive quality assurance. • Coordinated storefront promotions and merchandising content.• Strand-building in TV & Video UI on PS4 with 1st Party & 3rd Party banners and QA/troubleshoot where necessary.• Analysed, tracked and resolved content issues via Jira systems.• Liaised with both internal and external stakeholders to make sure the highest quality of TV & Video UI was met to provide the best consumer experience.• Drove process changes regarding store front processes, workflows and improvements.

London, United Kingdom

• Assisted building the new PS4 store and assisted with the launch. • Updated the PlayStation Video Store using bespoke Content Management System and Platform Management tools.• Worked a few months in the US offices to build stronger relationships and better align processes and strategies. • Executed marketing campaigns and promotions on the storefront to increase awareness, traffic and sales.• Managed banner and merchandising updates on the stores, ensuring all latest content and big releases were promoted. • Extensive Quality Assurance of the store to ensure content and product information were accurate to provide excellent customer experience.

London, United Kingdom

• Translated the entire www.viagogo.se website from English to Swedish.• Updated and managed the Nordic websites using in-house Content Management System.• Management of the event catalogue and content writing.• Generated data reports for analytics and research purposes supporting sales and marketing team.• Recruited various affiliates in Scandinavia to increase viagogo’s network in the Nordic countries.

London, United Kingdom

• Helped out Media Solution department while one person was on holiday during two months• Wrote marketing reports to customers, analysed marketing data, uploaded banners and other advertisement.• Made sure the hotel marketing had the right content and information.

London, United Kingdom

• Production, coordination and delivery of a wide range of online and offline advertising material, including daily email newsletters read by more than 25,000 people every day.• Website updates using the bespoke Content Management System.