- Consulted with a legal tech startup on SEO constraints and unlocked organic growth within the first week, causing the websites traffic and leads to skyrocket in a short time. This growth was a primary contributor to show early startup success that allowed the startup to secure $5 million in second round funding.- Worked with engineering, UX, and business teams, to build a measurable go-to-market strategy that was executed within one month.- Built a real estate website similar to zillow.com for a local realtor utilizing APIs and real estate data feeds that allowed the company to compete with larger sites while driving quality leads through property listings that normally don't index on Google.- Leveraged marketing automation tools and a low-code methodology to streamline marketing efforts within the real estate industry.- Developed a custom CRM utilizing automation tools and proprietary code to ensure proper lead source attribution based on social media shares and other relevant marketing activities within the real estate industry that allowed upper-management to easily manage marketing activities and leads driven by individual team members.- Secured top 2 rankings for highly competitive real estate terms on Google for a local realtor.- Built an e-Commerce site with strategic SEO built in at the time of launch which allowed the e-Commerce website to rank steadily with Etsy and Amazon solely from creative technical SEO implementation and no other marketing contributors.- Manage various marketing campaigns from social media to Google Ads while quickly adapting to numerous Google and tech industry changes by identifying performance changes and securing high-quality campaign performance regardless of those changes.- Created a cost-effective self-service marketing package for local businesses.- Self-manage a backlog and roadmap of various projects from web development and design, CRM solutions, SEO, PPC, social media, and marketing analytics across industries.

- Accountable for direct and organic acquisition, totaling 30% of Hulu’s overall growth and 60% of new subscribers through hulu.com- Created Hulu’s first SEO program, partnering cross-functionally to achieve a 40% increase in signups YoY and exceeded forecast by 10% YTD despite significant technical challenges and limited resources- Partnered with Finance and Analytics to build out a forecasting model to quantify growth opportunities that was rolled out to each marketing channel to aide in quarterly and yearly planning- Identified strategic growth opportunities through scale that resulted in substantial gains

- Indirectly managed a team of strategists to oversee a 1M SEO budget, exceeding all client goals- Used organic search trends and other tactics to inform a more strategic paid media strategy and justify necessary technical changes that directly impact marketing performance- Developed automated processes using scripts to improve internal efficiencies including localized XML sitemaps, actionable monthly reports, ad hoc analysis, etc.- Transitioned our SEO reporting and toolset, saving the company 40K/yr previously spent on 3rd party toolsClient Highlight- EMC: Increased global YoY organic search traffic by 42% and U.S. traffic by 59% by identifying and solving highly complex content localization/cannibalization issues to drive more qualified visitors to the website.

- SEO consulting for brands such as Microsoft, Beats by Dre, Hallmark, Proctor and Gamble, etc.- Analyzed account performance to provide monthly recommendations and report on KPIs using custom SEO dashboards created with visualization software- Trained Microsoft employees, development teams, and writers on SEO best practices and technical strategy- Partnered with cross-functional teams to effectively manage the SEO roadmap and client budgetsClient Highlight- Beats by Dre: Increased search engine visibility by 33%, YoY traffic by 53%, and YoY revenue by 56% through organic search. Partnered with development to implement Schema and optimize website for conversion/UX

- Managed a team of 10+ SEO Specialists for 2,000+ VW and GM dealer sites- Developed, piloted and implemented a new, scalable, content strategy that yielded a 26% average increase in site traffic for over 2,000 websites- Partnered with cross-functional teams to effectively manage the SEO product roadmap