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Anna Willis is listed as Growth Product Manager and Startup Advisor at bnimbl, based in Seattle, Washington, United States. AeroLeads shows a matched LinkedIn profile for Anna Willis.
Anna Willis previously worked as Growth Product Manager at Bnimbl and Product Manager, Subscriber Growth at Hulu. Anna Willis holds Bachelor'S Degree, Marketing from W. P. Carey School Of Business, B.S. Marketing.
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Passionate and data-driven Growth Product Manager, SEO expert, and Web Developer looking for career opportunities in technology and promising startups.HIGHLIGHTED BRANDSHulu, Beats by Dre, Microsoft, XBOX, Dell/EMC, Hallmark, VW, GM, Starwood Hotels, Pella, P&GMARKETING (10+ YRS)- Profitable, consumer-centric marketing plans via paid, earned, owned, and shared media channels- Conversion driven site architecture and UX through iterative A/B and multivariate testing - Strong understanding of subscription, e-commerce, and global acquisition strategies- Recognized industry expert in SEO, content marketing, web/app optimization, and analytics- Experience managing large marketing budgets- Ability to forecast, measure, and achieve realistic growth goals for large brands in various industries- Organized self-starter and hands on leaderMANAGEMENT (8+ YRS)- Proven ability to communicate with cross-functional teams to unlock business insights and identify growth opportunities- Efficient use of internal/external resources to consistently meet strict deadlines and budgets- Ability to influence and motivate others- Agile development methodologies- Analytically-minded and KPI driven- Other: JIRA, Github, Airtable, Google ScriptsANALYTICS (9+ YRS)- A/B testing and conversion analysis- Multi-channel attribution and data modeling- Strong understanding of market and marketing research using various data collection methods- Ad hoc analysis to drive influential change- Other: Excel, SQL, BigQuery, Optimizely, Google Analytics, Tableau, API integrationsWEB DEVELOPMENT (7+ YRS)- Up-to-date on web technologies like Angular, React/Redux, HTML5, mobile, and deep linking- Proficient in HTML/CSS, PHP, JQuery/JavaScript, WordPress, Adobe, some .NET and JSON- Ability to optimize conversion paths via intuitive user experience design and visitor engagement- Extensive knowledge of web optimization, code standards, and cross-device requirements
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Seattle, WA, US
- Consulted with a legal tech startup on SEO constraints and unlocked organic growth within the first week, causing the websites traffic and leads to skyrocket in a short time. This growth was a primary contributor to show early startup success that allowed the startup to secure $5 million in second round funding.- Worked with engineering, UX, and business.
Santa Monica, CA, US
- Accountable for direct and organic acquisition, totaling 30% of Hulu’s overall growth and 60% of new subscribers through hulu.com- Created Hulu’s first SEO program, partnering cross-functionally to achieve a 40% increase in signups YoY and exceeded forecast by 10% YTD despite significant technical challenges and limited resources- Partnered with Finance.
Seattle, Washington, US
- Indirectly managed a team of strategists to oversee a 1M SEO budget, exceeding all client goals- Used organic search trends and other tactics to inform a more strategic paid media strategy and justify necessary technical changes that directly impact marketing performance- Developed automated processes using scripts to improve internal efficiencies.
Boston, Massachusetts, US
- SEO consulting for brands such as Microsoft, Beats by Dre, Hallmark, Proctor and Gamble, etc.- Analyzed account performance to provide monthly recommendations and report on KPIs using custom SEO dashboards created with visualization software- Trained Microsoft employees, development teams, and writers on SEO best practices and technical strategy.
Austin, Texas, US
- Managed a team of 10+ SEO Specialists for 2,000+ VW and GM dealer sites- Developed, piloted and implemented a new, scalable, content strategy that yielded a 26% average increase in site traffic for over 2,000 websites- Partnered with cross-functional teams to effectively manage the SEO product roadmap
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Anna Willis works for bnimbl.
Anna Willis is listed as Growth Product Manager and Startup Advisor at bnimbl.
Anna Willis is based in Seattle, Washington, United States while working with bnimbl.
Anna Willis has worked for Bnimbl, Hulu, Popsup, Possible, and Catalyst Online.
You can use AeroLeads to view verified contact signals for Anna Willis at bnimbl, including work email, phone, and LinkedIn data when available.
Anna Willis holds Bachelor'S Degree, Marketing from W. P. Carey School Of Business, B.S. Marketing.
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