Anna Wilson Email & Phone Number

United Kingdom

Perth, Scotland, United Kingdom

• I have spent an exciting time as a Director of Pairs Scotland creating a e-commerce brand from scratch, designing natural fibre sock collections, building an international customer base, and amassing an influential online and print press following.• Creating an Unexpectedly Joyful product and luxury brand to launch it to the world has been the greatest achievement of my career to date.• At PAIRS we took a mundane everyday item that we all use and turned it on it's head as the must have item in your wardrobe. Creating a clear brand identity was key to building a cult following of customers and influencer engagement.• Creating a customer journey that sparked joy and loyalty was driven by creative digital adverts, email marketing, content curation and e-commerce website.• Standout product and packaging design, supply chain and sourcing, customer services, wholesale strategy and fulfillment logisitcs has given me insight into all areas of a business to appreciate the impact of a robust marketing strategy and brand consistency can do for an ambitious B2C and B2B company.

Perthshire

WILD GRASS MEDIAIndependent and heritage brands need striking content and creative marketing campaigns to thrive in the wild grass of online and offline media.We bring our digital experience and brand expertise to grow your identity through a range of media. Our boundless enthusiasm and creative minds will create self seeding campaigns or yearly marketing plans to bring new colonies flocking to your brand.Services:MARKETING CONSULTANCYBRAND STRATEGY & CREATIONWEBSITE CREATIONDIGITAL PLANNINGCONTENT MANAGEMENT DESIGN & PRINT REPUTATION MANAGMENT PRODUCT LAUNCHES

Perthshire

Kit & KithA social enterprise that inspires, advises and promotes all women in the workplace. Kit & Kith is not your average event and website community. We are gathering business leaders, entrepreneurs and creatives to exhibit, inspire and promote across multiple categories and channels to cultivate a new and exhilarating woman's economy and culture.#VENTUREFORTHBrand You:Working with schools to inspire sixth formers when preparing their UCAS applications and first time job interviews. Private groups of ten can be arranged. Get in touch to find out more and GET BRANDED!POSITIONINGYour Profile - Bringing your personality alive on and off line.PROSPECTSEnhancing Your Credibility - Showing off your skills and qualifications to get the job you want.PRESENTATIONYour Style - Letting your personality shine through appropriately.PARTICIPATIONPut it to practice - Grasp as many opportunities that come your way.

Working across two global whisky brands (Glenmorangie and Ardbeg) planning, supporting and executing key communication platforms, dovetailing with the brand teams on marketing initiatives from advertising, education and digital projects. Key Projects:The Open PartnershipAn exciting project to lead from the communications and hospitality perspective. An end of October 2011 announcement led to strategic and creative agility in order to deliver a workable and engaging programme to internal and external audiences for 2012. In addition, I managed the relationship and contract for the brand endorsement and partnership with golfing legend, Tony Jacklin.National Museums Scotland PartnershipA key corporate project managing the relationship to ensure tangible benefits were achieved for the Glenmorangie brand as well as reinforcing The Glenmorangie Company’s Scottish identity. A yearly communications and marketing plan was devised and executed achieving successful and continual coverage throughout the past three years of partnership. I managed the extension of the partnership for a further three years, after winning several awards for the innovative style of this arts partnership. A major book launch was the key focus in 2012 (Early Medieval Scotland: Individuals, Communities and Ideas).EventsFocus on logistics, key messages for spokespeople, liaison with key stakeholders, venues and officials, creative event plan, set up, flow of the day/evening, take down and subsequently reporting results. I successfully took the entire company through the process of the Royal Opening of new production facility by HRH Prince Andrew and a separate high profile political visit; working with all levels of employees to engage and deliver successful events both internally and externally.Other ResponsibilitiesProduct launchesAwardsPress MaterialsMedia RelationsPress Trips and EducationCompany Magazine - SpiritedInternal communicationsCorporate and Scottish media

Swift, seamless switchover from existing company to new company; re-launch and marketing; client relations; business development and sales; recruitment and office management.

Organisation and running of the office; communication and correspondence with clients and auction houses; accounts; marketing of exhibitions and the company; organisation of events; exhibitions and client entertainment; staff management and interviewing.

Ba Hons, Anthropology & Sociology

Education record

The world-renowned Ballymaloe 12 Week Certificate Course is aimed at anyone with a passionate interest in food. Many students use.

Education record

Education record

Education record