I specialise in CRM management and administration and have a strong interest in data. I design and manage our customer relationship management system to help grow our business and improve customer retention. I focus on optimising the system and processes to add value and build lasting customer relationships.With over 13 years of professional experience, including as a Business Development Manager and previously as a Product Owner, I have gained deep insights into user experience design and user research. My experience as a Product Owner is particularly valuable in the development of our CRM system. I use my understanding of user needs and behaviour to develop a user-friendly CRM that improves interaction with customers. By connecting data points and utilising data analytics, I develop an effective CRM system and communication strategies that help achieve our business goals.