- Increased usability success rate by 62% in 3 weeks through implementation of heuristic testing techniques.- Collaborated with cross-functional teams, including software engineers and illustrators, to ideate and iterate on user flows, resulting in a 30% increase in user engagement and a streamlined user experience.

Family owned business, a company that imports and exports tar.- Revamped customer experience by leveraging UX-based techniques to map customer journey and identity pain points, resulting in a 12% increase in customer satisfaction rate within 5 months.- Conducted competitor research and created a perceptual map to identify areas for improvement, resulting in a 10% sales increase in 7 months. - Delivered exceptional customer service by effectively communicating and collaborating with stakeholders and customers to understand their needs and explain product guidelines that aligned with company policies.

- Transformed complex technical concepts into user-friendly language to educate and assist 20+ students in achieving their learning objectives.- Communicate with other tutors and students to figure out study pain points, then build a review sheet for students which helps them improve their grade 20% in the final compared with their mid-term grade.- Conducted qualitative and quantitative research to identify study pain points, collaborated with other tutors to develop a review sheet, resulting in a 20% increase in students’ final grades compared to their midterm exam.

- Improved event attendance rates by 24% through conducting quantitative research to understand students' expectations and redesigning the event posters and promotional items. - Designed a brochure that simplifies the process of setting up a club for students. This brochure was informed by user research and resulted in a 12% increase in the number of clubs established within 1 year.- Boosted the new member joining rate of clubs by 17% within 8 months through the design of a self-paced online survey, which helped new students discover clubs that aligned with their interests.