Anna Yoon Email & Phone Number

Client List: CITI Group, IFC, Oxygen Network, Sundance Channel, Reuters International, Food Network, Showtime Networks, Bella Vita Creative

Authentic people leadership coaching focuses on various crucial aspects, including Interpersonal Communication, Emotional Intelligence, People Leadership, and Self-Awareness.• Dedicated 4 hours each month over a 4-month period to mentor aspiring female leaders in the global animation industry, fostering their growth and providing guidance on leadership development.• Developed and led an 8-week Leadership Webinar Series for the Professional Korean Women’s Network (PKWON), empowering participants with essential leadership skills and insights tailored to their professional growth.

New York, New York, Us

Led all 360 Creative and Design initiatives, providing comprehensive creative and strategic design leadership across all A+E brands, including HISTORY, A&E, and Lifetime/LMN.• Drove creative design strategy and managed Print Key Art, OOH, Digital Products, Paid Social Content, AV, and Motion Design across all brands, including Show Packages, FAST, OTT apps, Streaming, and all Emerging platforms. • Partnered with internal stakeholders across business units to elevate the brands and create a cohesive, consistent identity across all touchpoints. • Drove development of a new responsive Email Template for all A+E brands, HISTORY, A&E and Lifetime/LMN. Collaborated closely with designers and provided creative and art direction in line with the brand visions. Partnering with Digital Marketing Strategy and Research team, I facilitated the integration of data insights to drive actionable consumer trends.

New York, Ny, Us

Led and managed the creative development of large brand campaigns both on and off-platform and worked to develop a consistent through-line within all CBS marketing initiatives, including CBS Entertainment, CBS Studios, CBS News, and CBS Sports.• Drove creative strategy and development consumer/trade activations & events, live tentpole moments, and PSA Campaigns and managed Editorial, Concepting, Script Writing, VO Casting, Music, Motion Design and Production Schedules.• Collaborated with cross functional business units to effectively manage the CBS brand and design assets that elevated the CBS brand identity in a cohesive, consistent, and creative manner across all content/shows and customer touchpoints and journey.

Los Gatos, Ca, Us

Produced and led Social Content Creative for Netflix Social Channels, such as NX (Geeks and Gamers: Sci-Fi, Fantasy, Action, Horror, and Anime), Sophomore (YA), and Strong Black Lead.• Built a creative workflow and process for the internal team to switch from the external agency system to in-house.• Researched and built a creative strategy for Kids and Family Social Channel's recurring formats ideation.• Managed Editorial, Music & Audio Direction, Motion Design, Digital OOH, and Print Key Art OOH production.• Led the first Netflix Master Brand Marketing Campaign production (One Story Away Campaign) and Black Lives Matter initiative (More than a Moment Campaign).

Los Gatos, Ca, Us

Launched Netflix Originals and licensed titles created in APAC countries, such as India, China, Taiwan, Korea, and SEA. Provided leadership and support for successfully launching EMEA and LATAM titles, stepping in as needed to ensure smooth execution. Drove the product creative and technical workflow, building creative strategy, concept, creative direction, and development of artwork assets (Static Key Art, Motion Design & Trailer) on all UIs (TV, Web, Tablet, and Mobile), localized in all of Netflix supported languages.• Champion a user-centric design approach, continuously evolving the creative strategy through testing and insights from user engagement.• As the first APAC Originals Producer in the International vertical based in HQ, paved the road for expanding the APAC team in the regions. I created the workflow to align with regional-based cross-functional teams Product, Acquisitions, Marketing, Marketing Ops, Post-Production, PR, Consumer Insight, Globalization, Editorial Creative, Operation, Legal, etc. – for strategies unique to APAC Original titles.• Built and maintained strong relationships with global content creators, studios, post production and creative agencies.

New York, Ny, Us

Led creative planning, strategy, concept development, and production for network branding, including sound design, on-air promos, show packaging design, and off-air campaigns, including off-air digital, EST, MVPD and syndication assets, print campaigns, photography, social media content, and marketing campaigns.• Successfully led network rebranding projects for Food Network & Cooking Channel and oversaw global-level implementations and adaptations. Created all new design templates and brand style guide.• Managed budget, project planning and tracking and production management.• Supervised three in-house teams: On-Air Motion Design, Off-Air Digital, Print Key Art & Social marketing, and Photo & video production.• Built and maintained strong relationships with various internal and international cross-functional teams.• Assessed team members' strengths & weaknesses and successfully restructured the existing teams by repositioning roles.• Directed Package Design Production for Food Network's Kitchen and dining product lines partnered with Kohl's.

New York, Ny, Us

Led and managed a broad range of projects and budgets, including Network Rebranding, Social media marketing campaigns, show packages, Digital Campaigns, Motion Design, Print Key Art Design, OOH, Press kits, Upfront presentations, premiums, collaterals, and event site designs.• Built a Design Department from the ground up and managed a team of art directors, designers/animators, and project managers.• Creatively led network branding, on-air promos, off-air digital and print marketing, upfront, and photo.• Launched network rebranding and redesigns. Created all new design templates and brand style guide.• Supervised live-action and photo shoots.

New York, Us

Founding Member. Successfully launched the network within tight schedule. Oversaw and directed the channel branding from conceptual stages to launch.• Built a Design Department from the ground up and managed a team of art directors, designers/animators, and project managers. Managed and led all aspects of design projects including Motion Design, Print Key Art and Digital.• Managed a creative team through design and animation and handled the testing and troubleshooting with the NOC broadcast center.

New York, Ny, Us

Designed and art directed various on-air projects for branded entertainment, promo/tune-in, and sponsored blocks. Managed and art direct in-house design team and oversaw freelancers and outside creative agencies.

Los Angeles, Ca, Us

Oversaw a wide range of projects, including On-air promotion/motion design, Parks & Recreation, Ad Sales, Consumer Goods, and Marketing campaigns. Directed and managed a team of in-house designers/animators, freelancers, and outside creative agencies by coordinating diverse business relations.

Designed Various projects from concept to finish, such as CMT ID, Ageer Systems ID Commercial, WCBS 880 ID Commercial, FOX NCTA Booth and Bus Warp design and Scanalog Product Package

Designed and headed various projects, such as CBS's first NFL on-air graphics package, CBS Dropins, HBO Boxing, USA Tennis, NHL, Dance Sport ID, Nissan Tournament Event Commercial, Award-winning Self-promotional Interactive CD and FOX Kids ID

Certification, Ux/Ui Design

Pre-Medicine

Continuing Education, Organizational Change Management

High School Diploma

Bachelor Of Fine Arts (Bfa), Graphic Design/Advertising