Anna Zheng Email and Phone Number

Extensive consumer electronics experience within both SMB and top-tier Fortune 500 organizations driving Product Marketing, Product Development, Product Management, and Corporate Marketing teams. Strong business and technology acumen with proven ability to operate cross-functionally in complex global matrix organizations to support the design, development, and launch of award-winning innovative products into highly competitive Consumer, OEM, and Enterprise channels. Flexible management style capable of building trust, assessing risks and priorities, clearly defining program goals, and effectively managing program resources to achieve them. An innovative and resourceful leader skilled at challenging corporate teams and driving strategic initiatives and productivity improvements. Expansive global reach, with particular focus on China and the greater Asia region, successfully driving product hardware and software engineering, product development and launch, and high-volume operations activities both internally and in partnership with numerous world-class OEM, ODM, and JDM partners. Areas of Expertise: Complete Product Life-Cycle Management / Go-To-Market Launch Strategies / Product Portfolio Management / Pricing and P&L Management / Brand Development & Management / Global Marketing & Brand Strategies / Integrated Marketing Campaigns / Social Media & Digital Marketing / Agency Management / Channel & Field Marketing / Strategic Marketing / Strategic Account Management / Business Development / Strategic Alliances and Partnerships / Building and Leading High Performance Teams / KPI Development & Data Analysis / Master Project Manager Certification