Anna Zozulia Email & Phone Number

Ukraine

RESPONSIBILITIES:• Construction of the SMM department for efficient and comfortable work.• Creation of a general strategy for the development of SMM channels to improve recognition and loyalty to the brand, as well as an influence marketing strategy (with the head of marketing).• Managing the process of creating all content for social networks from TOR to measuring results in leads and revenue.• Following trends, searching for new solutions and mechanics, researching the target audience and the competitive environment.• Search for ideas and participate in the creation of partner integrations.• Continuous analysis of communication channels and improvement of their results.• Accountability and responsibility for achieving set KPIs to the team and planned indicators. • Selection and transfer of creatives from social networks for target specialists.• Strategic marketing tasks: participation in the creation and introduction of a new brand, assistance to the head of the department in prescribing a marketing strategy.Achievements:Formation of the SMM department, development and successful implementation of the SMM strategy as well as media campaigns for special projects (brand rebranding, brand birthday, new product presentation), increase in the monthly growth of new subscribers compared to the previous period by 20%. Increase in site traffic via Instagram by 40%, launch of the Youtube channel. Launch and conduct of charity activities.

Киев, Украина

RESPONSIBILITIES:• Creation of strategy and development of SMM and influence of the brand• Coordination of the in-house team• Management of content creation in social networks (Instagram, Facebook, Telegram, TikTok)• Following trends, improving content, finding new solutions and mechanics• Analysis of results, together with the team, monthly reports• Formation of a work plan, financial accounting of budgets• Collaborations in the direction of UGC, influence for the brand's social networks• Launch of company projects and collaborations with partners• Creation of advertising briefs• Briefing of target specialists• Organization of the process of creating creatives for the target• Interaction with the target departmentAchievements:Creation and implementation of SMM brand strategy. Launch of the ambassadors project: +300 applications for participation in the program, joint publications with selected candidates with a reach of 3000. Increase in organic page reach by 20% compared to the previous period. Launch of joint projects with partners (Nova Poshta, Diia) in social networks. Launch of the "influencers wishlists" project, which on average in 2 months increased traffic to the site by 30%.

Kyiv, Ukraine

RESPONSIBILITIES:• Creation of creatives for tagret• Finding ideas for shooting content• Creating a content strategy• Organization of UGC content, briefing creators• Organization, production of content filming• Photo and video shooting of current brand collections, backstage• Searching for models, selecting images for shooting• Generation and implementation of creative ideas together with the marketing team• Photo processing, color correction, video editing• Formation of the work plan and reporting on the results of implementation

Kyiv City, Ukraine

RESPONSIBILITIES:- SMM strategy implementation in Facebook, LinkedIn, Instagram and YouTube;- Creating and promoting content;- Communication with page followers;- Generate, edit, publish and share engaging content daily (original text, photos, videos and news);- Analysis of data on the effectiveness of digital advertising and improve the efficiency;- Manage updates to corporate website, monitor and analysis of SEO and web traffic metrics;- Targeting and finding potential customers;- Creation of digital companies to effectively attract customers;- Participation in event management. Achievements:Developed a new SMM strategy and company positioning in social networks. Updated brand book. Created a new SMM strategy in social networks in wartime.

Украина

RESPONSIBILITIES:- Development and implementation of a strategy for the development of social networks;- Creating and promote content;- Communication with page followers;- Monitoring and implementation of the latest trends in social networks, improving the efficiency of communication;- Cooperation with various divisions of the company, support of special projects;- Analysis of the effectiveness of communications, advertising campaigns, preparation of reports;- Launching advertising campaigns in Facebook Ads Manager and Google Ads;- Creating relevant traffic to the site from social networks;- Update corporate website, track SEO and web traffic;- Assistance in organizing events. Event promotion;- Maintaining personal brands of partners, directors of the company;Achievements:Development and successful implementation of an SMM strategy for special projects (KPMG Review Magazine, Female Leaders Outlook, KPMG CEO Outlook Pulse Survey, M&A Radar), an increase in the number of reports views compared to the previous period by 20%. Increase in traffic to the site by 40%, +2,000 new subscribers on existing pages (Facebook, LinkedIn). Telegram channel launch.

Киев, Украина

Магистр, Финансы И Кредит

Бакалавр, Финансы И Кредит