Well-organized and competent manager experienced managing digital platform as well as projects/team leadership. Skillful in troubleshooting online website issues, tracking website functionality and managing marketing promotional plan. Motivated hard worker and team player oriented to achieve common goals with passion and enthusiasm.
Leroy Merlin
View- Website:
- leroymerlin.fr
- Employees:
- 38068
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Ecommerce ManagerLeroy Merlin Mar 2023 - PresentWarszawa, Woj. Mazowieckie, Polska -
E-Commerce ManagerAlshaya Group Sep 2021 - Jan 2023Warszawa• Optimized digital fulfillment strategy to minimize costs while maximizing profits and customer satisfaction;• Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience;• Responsibility for 2 markets: Poland & Czechia;• Close cooperation with marketing agencies (SEM/SEO), managing budget for whole digital activities, dedicated campaigns implementation, social media content, copy writing, graphics choosing, setting promo-codes, promotion creation;• Managing Team of 2;• Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX;• Leveraged Google Analytics and a/b testing to monitor effectiveness of online marketing strategies, website content and user experience;• Being in charge of site management, brand content, managing and executing e-mail marketing calendar, ensuring alignement with business priorities and demand forecasts, including communication and coordination needed changes;• Providing regular reporting on campaign performance including open, clicks, conversions, revenue, unsubscribers;• Building effective target audiences and segments for every send-out to drive engagement and revenue according to set KPI's;• Supporting customer lifecycle through prospecting, post-purchase and retention cycles;• Constantly looking for new ways to improve overall results through internal tools and cooperation with partners. -
Planning ManagerZlote Wyprzedaze S.A. Oct 2018 - Dec 2020Warszawa, Woj. Mazowieckie, Polska• planning flash sales campaigns - planning shared campaigns available throughout Veepee group;• managing Team of 4;• profitability and effectiveness analysis, campaigns selection, and sales reports preparation;• acquiring campaigns by building and maintaining relationships with buyers of many brands in variescountries: France, Spain, Italy, Germany, Great Britain;• making decisions on pricing and margins;• conducting meetings and commercial presentations with buyers;• cooperating with the Marketing Department, support with campaignes selection and promotion forms; -
Planning CoordinatorZlote Wyprzedaze S.A. Feb 2017 - Sep 2018Warszawa, Woj. Mazowieckie, Polska -
Sales Administrative SpecialistSpeed Cash Polska Jan 2016 - Dec 2016Warszawa, Woj. Mazowieckie, Polska• creating sales reports and settlement of Credit Advisors' fees;• initial loan decisions creation and real estate valuation using comparative method;• creating product presentations, procedures, regulations;• conducting internal trainings in selected areas of the Company's operation;• preparation of cost analyzes, processes, and monitoring regularity of operations in these areas on an ad hoc basis; -
Branch Network Development Project CoordinatorIdea Expert S.A. Apr 2012 - Nov 2015• search of venues suitable for divisions of the company across Poland;• negotiation of lease terms, bringing to sign lease agreements with the owners of theproperties;• coordination of branches opening; ranging from the coordination of renovation andadaptation, through further work until the opening of the facility - including thecoordination of all framework agreements with subcontractors and subsequentinvoicing process;• analysis of cost estimates and reduction of cost;• organization of tenders for subcontractors;• analysis and negotiation of rents in the agreements previously concluded, andrenegotiation of price conditions if determined that current price terms of the contractare not competitive;• analysis of the functional systems of branch venues and architectural projects,communicating requirements directly to the architectural firm;• organization of administrative processes, harmonizing standards, processes,instructions and regulations in relation to the Administration Department.
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SpecialistDeutsche Bank Polska S.A. May 2010 - Mar 2012• acceptance of individual pricing conditions in sales and after-sales processes;• preparation of proposals concerning change of the mortgage price: margins,commissions, promotions - based on market prices;• introduction of promotional offers and changes in pricing policy - communication tothe sales network, preparation of documents, conducting the approval process;• cyclical test of competition and making presentations to the needs of the sales network;• changes in the Table of Fees and Charges - introduction, agreeing with other units ofthe Bank, preparation of documents for approval by the Management Board;• preparing presentations and sales data for the purpose of third party entities;• preparation of surveys and calculations in the range of mortgage products to theneeds of PR and marketing;• preparation of messages and their delivery to the sales network and the department;• cooperation with external companies in terms of current supervision orders, billinginvoices, changes in contracts. -
Innovation PostBank Millennium Aug 2007 - Apr 2010• ideas management program;• conducting creativity trainings, brainstorming;• conducting virtual library;• creating reports and presentations;• managing collect ideas campaigns;• co-creation of the Intranet site. -
SecretaryAster Jul 2003 - Jul 2007• coordinator and practical organizer of office activities;• minutes-taking;• contacts with clients and exterior institutions;• answering of phones;• performed a variety of duties.
Anna Łanik Skills
Frequently Asked Questions about Anna Łanik
What company does Anna Łanik work for?
Anna Łanik works for Leroy Merlin
What is Anna Łanik's role at the current company?
Anna Łanik's current role is E-commerce Manager.
What skills is Anna Łanik known for?
Anna Łanik has skills like Strategia Biznesowa, Analiza Biznesowa, Bankowość, Negocjacje, Marketing, Obsługa Klienta, Sprzedaż, Bankowość Detaliczna.
Who are Anna Łanik's colleagues?
Anna Łanik's colleagues are Adrien Vivolo, Luis Valentim, Cinthia Matos, Umberto Sorrentino, Maria Jimenez, Emanuele Centonze, Maksim Drozd.
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