Anna Łazarczyk Email & Phone Number

Warsaw, Pl

Warszawa, Woj. Mazowieckie, Polska

Warszawa, Woj. Mazowieckie, Polska

Responsibilities:- Creation and deployment of the Voltaren MSH growth plan together with Area Marketing Manager and Director- Creating media plans in collaboration with markets, Area Expert, and Digital teams, recommending investment levels for meeting brand financial objectives- Providing an outlook on portfolio prioritization and resource allocation for brands across CEE markets, offering recommendations for executions in diverse market landscape- Working with Area Category Director and Innovation Manager in developing innovation strategy and lead innovation projects up to market launch, including market sizing for innovation business cases with LOC input- Identifying consumer and shopper insight gaps in designated markets and developing plans to address them- Leading deployment of plans with markets' marketing and commercial teams- Supervising assets localization – ensuring proper claims and communication strategy execution by markets- Supporting markets in multiple ongoing projects by supervising and recommending proper approach- Driving owned media in CEE – roll out of Delta website and SiS across the CEE markets- Top achievements: Creating and leading the execution of new POME to unlock penetration growth; Leading the launch of new segment for CEE markets to ensure powerful MSH driving innovation within the category

Warszawa, Woj. Mazowieckie, Polska

Responsibilities:- SBM Total OHC & Skin – Marketing Representative for Customer negotiations in MM for the whole OHC portfolio (Sensodyne, Parodontax, Aquafresh and Corega)- Optimizing global/regional tools execution to improve brand KPIs- Leading business cases creation for commercial initiatives, NPIs, and secure LOC approval on PMB- Leading the NPI process following internal rules- Active participation in DRM for performance updates and business reviews- Sharing comprehensive product and market insights with Expert Field Force and Sales Force- Managing multiple brands concurrently - Leading cross-functional projects with Finance, Sales, Comex, Regulatory, Quality, and Supply Teams- Recognized with multiple awards, including GOLD and SILVER- Positive NEGO outcome for OHC brands with MM Customers

Warszawa, Woj. Mazowieckie, Polska

Responsibilities:- Leading the strategy for a local star brand Rutinoscorbin, incl. communication change, portfolio revision, PPA co-creation and NPI introduction with direct Factory contact- Executing Global strategies for a diverse brand portfolio including Centrum, Corega, Fenistil, Zovirax- Optimizing global/regional tools execution to improve brand KPIs- Leading business cases creation for commercial initiatives, NPIs, and secure LOC approval on PMB- Leading the NPI process following internal rules- Active participation in DRM for performance updates and business reviews- Sharing comprehensive product and market insights with Expert Field Force and Sales Force- Managing multiple brands concurrently to cover headcount gaps and supporting Marketing Team during Head of Marketing vacancy- Leading cross-functional projects with Finance, Sales, Comex, Regulatory, Quality, and Supply Teams- Recognized with multiple awards, including GOLD and SILVER- Top achievements: reversing the negative MSH trend on Rutinoscorbin; creating and executing a comprehensive strategy for penetration growth for Corega; leading the Satisfaction Guarantee program, which became a Global recommendation for markets worldwide; creating the Centrum turnaround plan

Warsaw, Masovian District, Poland

Responsibilities:- Leading the Marketing department as a part of the Leadership Team- Formulating and executing comprehensive marketing strategies and brand plans- Overseeing the creation and management of annual marketing budgets- Conducting continuous analysis of trends, key customer activities, and competitive landscape- Managing the portfolio, including the development of the NPDs pipeline through collaboration with Global Marketing, R&D and Factories- Crafting and implementing a strategic Medical Marketing plan - Introduction of the Humana benelife Food Supplements line in Poland- Setting up shopper marketing strategy for the execution of the Sales Team- Leading people management initiatives, including the supervision of the Marketing team

Warsaw, Masovian District, Poland

Responsibilities:- Multi-channel brand leadership with penetration challenges and HA restrictions behind baby-formula- Portfolio strategy management, incl. strong portfolio optimization and prioritization- Communication strategy creation- Medical Marketing content creation- Events organization for all stakeholders: Internal team, HCPs and Consumers- Cooperation with Global Marketing, R&D and Factories - Local leadership for biggest global NPD concept initiative - People management (JBM direct report)

Warsaw, Masovian District, Polska

Responsibilities:- Development of 4P strategy and setting priorities for channels / customers for Veet and Dettol brands- Developing and executing Trade Calendar- Leading marketing and shopper marketing plans development- Conducting deep market analysis based on various data sources - Working with the Global and Regional teams, R&D and Factories- Budget management to deliver KPIs- Creating and implementing the marketing content for both ATL and BTL communication- NPDs implementation with the full brand and product strategy creation

Warsaw, Masovian District, Poland

Responsibilities:- Developing brands’ growth platforms & ensuring they are based on relevant insights- Leading marketing plans development and implementation of priorities- Conducting deep market analysis based on various data sources- Working closely with the Global and Regional teams, R&D and Factories - Managing allocated marketing budget to deliver KPIs- Creating and implementing the marketing content for both ATL and BTL communication- Medical Marketing content creation with cooperation with the Medical Marketing Manager- NPDs implementation with the full brand and product strategy creation

Warsaw, Masovian District, Poland

Responsibilities:- Supporting Senior Brand Manager Nurofen in all responsibilities- Conducting deep market data analysis- Close cooperation with agencies to prepare materials for visualization of the brand at the doctors’ office- Managing brand’s budget excl. TVC airing costs

Warsaw, Masovian District, Poland

Warsaw, Masovian District, Poland

Responsibilities:- Analyzing and developing channel specific plans, with recommendations from 4P perspective for Air Wick- Developing and executing the Trade Calendar supporting the sales- Leading the analysis of shopper campaigns and developing an effective shopper plan

Kraków Area, Poland

As a Key Account Executive, my primary role entailed managing pivotal clients within the advertising sector for the publishing house. This encompassed tasks such as devising comprehensive media plans, providing clients with pertinent information, and ensuring their contentment with the advertisements slated for publication across the various magazines and publications distributed by the company. Additionally, I assumed responsibility for catering to English-speaking clientele and overseeing the advertising facet of the website www.ogrodinfo.pl.

Master'S Degree, Marketing/Marketing Management, General

Bachelor'S Degree, Marketing/Marketing Management, General