As the Senior Manager of Marketing and Communications at the Dix Park Conservancy, I actively lead the strategic development and execution of marketing initiatives to bolster support for Dorothea Dix Park. This involves crafting and implementing comprehensive strategies to drive fundraising, nurture donor relationships, disseminate project updates, and engage with the community. With a keen focus on maintaining brand consistency, I oversee all digital and print communications, ensuring our messaging resonates effectively across various platforms and materials.In addition to managing our marketing channels, I foster collaborative relationships with our PR agency, media professionals, influencers, and community leaders to amplify our reach and enhance visibility. Working closely with the Board Marketing Committee and city officials, I ensure alignment in our communication strategies and facilitate cohesive storytelling. By leveraging data analytics, I continuously refine our approach, tracking engagement metrics to inform content optimization and elevate awareness of the Conservancy's mission and objectives.

- Created and managed two new campaigns to the global marketing org: an engagement campaign for the Apptio brand and a persona-based demand gen campaign for Apptio's CxO audience- Developed campaign messaging and strategies, maintained campaign calendars, and delivered performance analysis for alignment meetings and QBRs- Increased engagement with campaign target audiences through integrated marketing tactics - webinars, content syndication, email nurtures, paid media, organic content, video, etc.- Led cross-functional teams in quarterly and annual campaign planning

- Grew channel top-of-funnel engagement by 105%- Led execution of a global social media strategy including development, implementation, launch, monitoring, and optimization- Collaborated with key content providers across the company (Field Marketing, Product Marketing, PR, Internal Comms teams) to integrate social media within wider marketing projects- Leveraged search and conversation trending data cross-departmentally to inform content strategies- Built Apptio's video streaming program, leading to 4 successful series

- Responsible for organic social and email channels- Built, edited and A/B tested high-converting landing pages and email campaigns in Marketo- Developed email nurture for Apptio's 3 core marketing campaigns

Since 2003, small and medium sized businesses worldwide have achieved significant results by turning to iContact’s best-in-class email marketing solutions and knowledgeable team members. With scalable tools to serve the needs of high-volume senders, professional marketers, and even businesses new to email, iContact’s easy-to-use technology ensures that every customer has what they need to succeed.As team lead for the Creative Services team, my responsibilities entail the following, in addition to my responsibilities as a Client Content Specialist:• Collaborating with clients to ensure the creative services delivered exceed expectations and meet their business goals• Conducting one-on-ones with team members to ensure team KPIs are met• Handling client escalation calls to ensure satisfactory resolution for both parties• Supporting Strategic Advisors (consultants) and Sales Executives by participating in strategy calls and promoting content services to obtain new business and grow existing revenue• Partnering with other departments on internal projects

• Advise a book of 10+ clients in the development of compelling content that aligns with their corporate marketing strategies, objectives, and messaging—for delivery through blogs, social media copywriting, branded graphics, and email marketing copy• Manage a personal queue of an average 30 client content projects per month • Partner with other departments on internal content projects• Collaborate with Client Services teams to tailor client content strategies to their needs• Track, measure, analyze, and present social media KPIs and impact to clients• Hire, train, supervise, and mentor new hires and interns with weekly 1:1 meetings, professional development resources, and project coaching• Optimized workflows to maintain work order queue integrity in Salesforce and other reporting tools

Created long and short-form content pieces for Offline Media and its business partners.

• Developed a new corporate blog strategy intended to strengthen the company’s position as a thought leader, resulting in more than 200% increase in blog subscribers. Responsible for writing and copyediting material that was to be published on the blog.• Created and managed the Blog Advisory Board, a cross-functional group of ChannelAdvisor employees who continually contributed blog content that aligned with our blog content strategy.• Conceptualized and co-designed the redesign of the ChannelAdvisor blog in anticipation of a website re-launch• Solely responsible for maintaining the company’s blog and social media editorial calendar, ensuring a consistency in topics, tone and goals across teams.• Responsible for developing and executing the social media strategy through competitive research, benchmarking, messaging and audience identification. Increased overall engagement across social media platforms by more than 300% and drove audience growth by 40% YoY.• Produced monthly blog and social media reports using Google Analytics, BrightEdge, Sprout Social.• Launched and managed digital marketing campaigns on LinkedIn, Facebook.

• Managed development of social content for Windsor Circle’s social platforms• Completed a full content audit and competitive analysis of Windsor Circle’s social assets to support development of an optimized social strategy• Administered earned media campaigns• Collaborated with the design team on all social media marketing materials

• Administrative member of the Journalism and Mass Communication department’s corporate communications consulting firm (C3) where I assisted in the production and execution of communication materials for the University as well as out-of-house clients.• Active in overseeing logistics for events such as the Prémios Césares, the national collegiate television production awards ceremony, and the Bienal Latinoamericano de Infancia y Juventud.• Designed, pitched and taught an intermediate Portuguese language course.• Worked directly with faculty in the department of Humanities and Social Sciences in a research capacity as well as the translation and transcription of various projects and documents in Spanish, English and Portuguese.• Taught communication classes (Introduction to Communications, Theories of Communications I) in both English and Spanish. TA for various English language courses.• Led both English and Portuguese language conversation clubs for faculty • Planned and executed English language immersion retreats for local public school students and teachers

• Represented ONEHOPE in Raleigh, Chapel Hil and Durham by researching and networking with potential North Carolina Accounts• Led retail wine tastings at existing accounts to increase customer visibility and knowledge of the ONEHOPE brand• Hosted brand booths at multiple bridal trade shows around North Carolina• Pitched and negotiated placement for ONEHOPE wine at new potential accounts

• Wrote multiple client press releases and assisted in the production of company white papers on social media marketing and SEO• Utilized Google analytics to optimize clients' online presence and visibility• Managed clients' social media accounts • Pitched ideas to clients for SEO optimization• Drove engagement on clients' social media outlets through creative social campaigns and promotions• Clients included: Zyr Vodka, Playboy Golf

• Conducted and published artist interviews as well as concert reviews for www.newmusicmonkey.com• Assisted in logistics and planning for Hopscotch Music Festival in Raleigh, NC• Established relationships with publicists and agents to book bands for DeepSouth the Bar• Wrote album release and tour announcement press releases for the label's artists