•Analyzing customer behavior and pain points to identify opportunities to improve the online experience and drive conversion (i.e., Q&A, reviews, click-through, surveys, heat maps) •Conducting SEO keyword analysis and update online content to drive incremental traffic•Completing root cause analysis on key performance indicators•Cultivating and maintaining strong supplier and cross-functional partner relationships by being the primary point of contact for issues pertaining to online SKU presentation and brand performance•Participating in project strategy and feedback sessions with cross-functional teams, vendors, and merchants•Creating project plans to gain alignment with merchandising/supplier and drive execution•Building and leading complex presentations with suppliers and merchants to gain alignment on strategic plans, to share project wins, analyze results ad align on future projects

•Executed the launch of a digital campaign 30.66% under budget, which includes the creative and development needs for the production of a site and advertising banners•Implement network updates to the backend of an affiliate partner site by communicating directly to the multinational media conglomerate client about their needs, HTML coding, and uploading the coded assets in a 24-hour turnaround •Lead multi-team projects by managing timelines and budgets for a wide variety of brands’ web development, social strategy, and print production campaigns•Head daily creative resource management meetings to forecast workload in order to increase efficiencies by prioritizing deadlines•Organized the launch of 7 sweepstake microsites, which resulted in 600,000 total site visitors, 497,000 sweepstakes entries, and a 25% email click-through rate

•Eliminated bottlenecks daily by managing 30 on-campus interview locations and 240 time slots ensuring that the recruiters’ and students’ schedules are in sync•Represented Georgia Tech to over 400 employers, many from Fortune 500 companies, and 2000 students per year•Developed the goals and foundation for a social media strategy to publicize career opportunities and resources through Facebook, Twitter, and Instagram

•Executed integrated marketing campaigns for clients through various outlets including competitor analysis, content calendar development, blog creation, social media strategy, and trade show production •Created and analyzed user experience tests for the development of a time-tracking mobile and iWatch application crafted for advertising agencies•Participated in creative team brainstorms for top clients such as Philadelphia Commercial and Zoetis •Facilitated meetings between Project Management, Account Management, Development, and Creative Teams•Assisted in the organization of the Statement of Work and budget

•Developed Key Performance Indicators for customer turnover rate, which results were used in the creation of a mobile application and re-signed 27 clients•Increased audience reach and engagement base on social media accounts by 50%•Engaged directly with clients documenting customer service requests, billing, and reviews•Created a social media content calendar and implemented posts through Hootsuite •Invented incentives to maintain strong relationships with existing customers such as the Raving Fans Program