Anna Alejo Email & Phone Number

Lead CBS News Colorado's community journalism initiative, working with the news team to develop more grassroots relationships across communities and more original content at the neighborhood level.

Greater Denver Area

• Lead national PR strategy development and execution for diverse clients including technology companies and nonprofits
• Expertise in providing accurate and confidence-raising account of company affairs
• Serve clients in e-commerce, innovation, financial services, marketing, ed-tech as well as nonprofit and philanthropic sectors
• Placements in U.S. & global editions of Wall Street Journal, BBC, TechCrunch, Inc. Magazine, Entrepreneur, US News & World Report, USA Today, Salon.com, Associated Press, Upstart Business Journal, broadcast media as.
• TechTonic feature in WSJ highlights successful effort to close opportunity gap in Colorado’s fast-growing technology sector ‪‬‬‬‬‬‬‬‬
• Develop and execute communications plans, product launch & funding communications, thought leadership, industry events, community relations, award entries, social media strategy, production of videos, info-graphics

Greater Denver Area

• Reporting to the superintendent, served as chief communications strategist and spokesperson for Colorado's largest school district, a national leader in education reform
• Led communications during first leadership transition in a decade, national superintendent search, teacher contract negotiations and February 2019 teacher strike, the first in 25 years
• Led restructuring of communications office and communications planning for reduction in force to align to new superintendent's vision; tenure associated with increase in customer satisfaction as reflected in district's.
• Implemented successful earned media strategies that increased positive coverage on issues of critical importance to the community including new graduation requirements, concurrent enrollment, teacher leadership and.
• Led notable change in communications focused on bringing real stories to life, confirmed by stakeholder feedback
• Led a team of 25+ professionals across all aspects of media, internal communications, family and school communications, translations and interpretations, web design and digital communications, social media and school.

• Led immersion program for winners of competition to select leading tech businesses in Cuba
• Worked with titans of Colorado's technology ecosystem including Liberty Global, TechStars, Boomtown, Foundry Group, CU Leeds School of Business, DU Project X-ITE to provide Cuban startups with the resources and means.
• Co-led organizing and fundraising efforts for first-ever Cuba Pavilion at TechCrunch Disrupt NY May 2017

Englewood, Colorado

• Managed media relations for Fortune 500 Company with global network in 200 countries
• Working with finance, legal and business intelligence units, developed thought leadership plan to position brand as key source for insights on global remittance flows, landing 3 front page placements in Wall Street.
• Led PR for B2B unit, which enables businesses, universities and non-profits to manage international payments and foreign exchange risk; effectively growing North America press coverage to nurture and expand client base
• Built out foreign exchange market commentary, landing company strategists in top-tier media every week including The Wall Street Journal, Businessweek and Reuters
• Led PR for WU Digital-San Francisco launch, focused on connecting WU’s vast global retail network with new technologies; garnered positive press in Xconomy & other media in highly competitive Bay Area
• Led production of Annual Report, supported Investor Relations with quarterly earnings releases, and Investor Day events earning consistently high marks

Greater Denver Area

• Award-winning general assignment and education reporting for Denver CBS owned & operated station; additional reporting for CBS News, CNN and Univision (in Spanish)
• Coverage of wide-ranging issues including development of state standards, testing, collective bargaining, teachers strike, Pro Comp, advent and evolution of charter schools movement, scaling success, school closures.
• Host of three public affairs television shows, including DPS Today (an in-depth look at the issues and challenges facing Denver Public Schools)
• Contract work for Los Angeles County Metropolitan Transportation Authority
• Produced critically praised half-hour special “Denver: 25 Years of Desegregation”
• Authored guest columns for Rocky Mountain News on education

Bachelor Of Arts (Ba), Latin American Studies

Activities and Societies: Tulane Scholarship

Master Of Arts (Ma), International Studies

Activities and Societies: Organization of American States Fellowship