Anna Allison Email & Phone Number

London, Gb

London, England, Gb

Helping tech businesses and agencies drive leads through event and content marketing. I work with forward-thinking tech businesses and agencies in the UK, US, EU, ME and APAC to implement marketing, communications and business development strategies.As a specialist in managing B2B marketing and communications, I balance a strategic and creative approach to develop strategies specifically aimed at driving new business.As part of the SLT at Entourage, I lead a team of over 35 marketers, CRM, operations and sales professionals and work alongside the co-founders to steer the business with a specific focus on business growth, operations and marketing.

London, England, Gb

Auckland, Nz

B2B Marketing I Professional services I Engineering & construction I Budget Holder I Team Leader I Internal & External CommsMy role was to strategically manage all marketing and communications (internal and external) for Hawkins and lead the group marketing communications team.KEY RESPONSIBILITIESStrategy | Budget holder | Team management | Content | Brand | Digital | Lead Generation- Managed group wide marketing and communications team, including direct reports and a network of internal ambassadors. - Procure and manage all external marketing, digital and creative agencies.- B2B Marketing - disseminate brand messaging through multi-channel strategy to drive engagement within key target audiences; lead and manage full digital (paid and organic) strategy; write and produce online and offline collateral; video production; B2B social marketing; email campaigns; web strategy; advertising.- Brand development - disseminate brand story externally through multi channel strategy; embed brand strategy and key messages internally.- External communications - issues and crisis management; identify press opportunities, write and distribute press releases; media monitoring; maintaining media relationships; sponsorship selection and management.- Internal communications - change management campaigns for various change streams - HR systems, IT systems overhaul and financial systems; implementation of internal video strategy; annual staff engagement survey management.KEY PROJECTWorking closely with the GM Corporate Affairs and CEO to re-brand and re-position the business

Minato-Ku, Tokyo, Jp

B2C I B2B I Automotive B2C responsibilities:- Email campaign management - strategy, design, collateral- Weekly newsletter writing, collation, design and execution- Advertising campaigns - strategy, negotiation, execution- Multi-channel Christmas campaign- Devised strategy, creative and execution for kids promotional campaign- Managed social platforms- Management of CRM database- Website updates and management- Agency management- POS collateral and in-store displaysB2B responsibilities:- Marketing support to over 50 dealerships nationwide including marketing collateral, social and digital- Fast moving promotional campaigns for dealers in response to in stock management and rate of sale

No Longer Active, Auckland, Nz

B2B Marketing I Professional services | Project Management FirmArrow International is a specialist project management firmKEY RESPONSIBILITIES- Tender / proposal writing and coordination- CRM management- External PR, branding, marketing campaigns and advertising- Liaising with PR agency- Sponsorship management- Design of marketing collateral, proposals and templates- Event management- Preparing material for press releases and advertorials- Internal communications- Personal Assistant to Director - Christchurch, Director Strategic Development and Business Development ManagerKEY ACHIEVEMENTSRunner up Arrow Young Achiever of the Year 2011Finalist ‘Exceeding Expectations’ Award in 2011Finalist Arrow Young Achiever of the Year 2010