Product Design And Development Head
Cebu, Central Visayas, Philippines
> Managed a team of four graphic designers to create new designs on existing travel gear and souvenir merchandise> Partnered with Product Line Head on generating design briefs and sales reports> Conceptualized mock-ups, technical drawings, and visual merchandising proposals for new merchandise; product focus on bags, caps, and scarves.> Mediated sampling with manufacturers and orders to be ready for store shelves> Collaborated with Creatives Department in advertising merchandise and sales promotions> Crafted a digital and physical design bible for store staff for the Personalize It! Service> Instructed store staff from three primary stores and two airport stores on (1) use of Illustrator and Photoshop, (2) troubleshooting hardware and aftercare, and (3) customer service guidelines for Personalize It! Service