Anna Morrow Email & Phone Number

Burbank, California, Us

San Diego, Ca, Us

San Diego, Ca, Us

San Diego, Ca, Us

Burbank, California, Us

Burbank, California, Us

• Manage the book marketing team, focusing on B2B and B2C marketing campaigns and overall strategy for 600+ books published annually• Developed and launched marketing campaigns for new product lines for middle grade (ages 8-12), young adult (ages 13-17), and mature readers• Manage $1M+ annual marketing budget• Oversee DC’s presence at all industry trade shows for academic, library, and book markets• Designed and launched nationwide literacy campaign—Be a Hero, Read a Book—to promote DC graphic novels in schools and libraries; launched July Graphic Novels Month in schools and libraries• Liaise with creative talent on all aspects of marketing, events, and trade shows • Shape creative design and copywriting for all book marketing campaigns• Lead marketing for national accounts (Amazon, Barnes & Noble), mass market accounts (Target, Walmart, Costco), digital accounts (Comixology, Google, Apple, Kindle), and independent bookstores, libraries, and schools. Coordinate marketing efforts with all internal stakeholders including sales, editorial, content strategy, and production teams• Oversee product marketing copy, metadata, and online discoverability for all book products • Arrange talent events and appearances at bookstores and trade shows • Lead creation of all marketing materials including sell sheets, advertisements, promotional items, catalogs, academic resources, and email newsletters• Launched resources hub for educators and librarians on dccomics.com

Burbank, California, Us

San Francisco, Ca, Us

• Managed publicity and trade and consumer marketing teams at a technical book publishing company• Oversaw all marketing activities including communications, branding, advertising, copywriting, publicity, social media, email newsletters, research, and trade and consumer conferences • Made business-critical decisions like sales distribution and external marketing representation• Managed distributor change to Penguin Random House. Led all aspects of metadata, marketing material design, copywriting, and creation of sell sheets. Liaised directly with distributor national account managers, sales reps, and executives• Led multiple two-week-long Humble Bundle digital marketing and sales campaigns that each reached nearly $1M in revenue• Obtained national media coverage in national outlets like The Wall Street Journal, ELLE Magazine, Car and Driver, CNET, Buzzfeed, Fast Company, and NPR• Increased email newsletter and social media reach by over 100%• Designed and ran highest grossing pre-release campaign in company history for priority title• Arranged brand representation at more than 200 conferences (trade and consumer) and exhibited at annual events like the Frankfurt Book Fair, DEF CON, and Bay Area Science Fair. Increased conference representation by 75%

San Francisco, Ca, Us

Oversee the marketing and publicity departments at No Starch Press. This includes publicity outreach for new books; arranging author interviews and book reviews; writing external communications; social media marketing; and email marketing. I liased with reporters and media outlets to secure author interviews and book reviews. I've garnered national media coverage in outlets like The Wall Street Journal, ELLE Magazine, Allure Magazine, Columbia Journalism Review, NPR, Slate, Bitch Magazine, Popular Mechanics, Car and Driver, CNET, and Buzzfeed.

San Francisco, Ca, Us

Create publicity and marketing campaigns for new and backlist books. Write press releases and pitch letters; coordinate galley mailings and media outreach. Create social media and email marketing campaigns. Garner national media coverage for authors and new books.

Us

Collaborated with colleagues to recommend and sell the best books suited to each customer at an independent bookstore with one of the largest inventories in the nation. Created book displays and assisted in coordinating off-site sales events at community concerts, lectures, and performances. Required an extensive knowledge of recent and older publications.

Bachelor Of Arts (B.A.), English Language And Literature, General

Bachelor Of Arts (B.A.), Psychology

Master Of Arts (Ma), Writing, Literature & Publishing