Empowering Diversity & Innovation in Data Science, AI & ML The Data Science Salon has been providing unique content and a diverse, vendor neutral community to data scientists, machine learning engineers and other subject matter experts since 2016. Our ultimate goal is to eliminate bias, whether it’s in recruitment processes or within the algorithms themselves.

FormulatedBy is a dynamic team of strategists, innovators, designers, and writers committed to reshaping the technology landscape. We understand that every company and brand is unique, which is why we craft customized strategies that position your organization as a thought leader while driving qualified leads into the top of your sales funnel. With experience from over 100 B2B SaaS clients, we’ve identified the optimal blend of activities to effectively engage your audience at every level, significantly enhancing your brand’s visibility and impact.Some clients: AWS, O'Reilly Media, IBM, Domino Data Lab, Plotly, Verta, Alation, John Snow Labs, Grid Dynamics, Comet, Atlan, Data.World, Galileo, Coiled, Acryl Data, BigEye, Monte Carlo + many others.We also run the Data Science Salon non-profit community and event series: https://www.datascience.salon/

𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗛𝗲𝗹𝗽𝗶𝗻𝗴 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀

I write about entrepreneurship and how data science, AI and machine learning are changing the state of our marketing landscape. Latest article: How Women In Tech Can Build Solidarity Together: https://www.forbes.com/sites/yec/2019/02/19/how-women-in-tech-can-build-solidarity-together/

Managed all strategy for field, event and marketing initiatives for Domino

Headed Domino's Marketing and Growth Strategy.Domino provides an open, unified platform to build, validate, deliver, and monitor models at scale. This accelerates research, sparks collaboration, increases iteration speed, and removes deployment friction to deliver impactful models.

▪ Developed the Passare business model and go to market strategy.▪ Raised $8 million in Series A funding.▪ Built out the team to 40 FTH in San Francisco and 10 PTH in Abilene, TX.▪ Established strong strategic partnerships for Passare (Teleflora, Travelocity, RedEnvelope & others)▪ Established content strategy and distribution. ▪ Built out the first end-of-life ancillary services marketplace for the death care industry to grow the B2C side of the business. ▪ Grew business gross revenue from 0 to $2mill ARR in 2 years.▪ Oversaw Passare acquisition by DIG and its subsidiaries, including Funeral Directors Life Insurance Company (FDLIC) in 2014.

▪ Brought the concept (created business plan/strategy) to the board and received $2 million in funding in 2010.▪ Built out the marketing/product team to 10 FTH & 10 PTH in San Francisco.▪ Managed a development shop in Kiev, Ukraine. ▪ Grew website traffic from 0 to 10 million users in 1 year after concept launch.▪ Grew gross revenue from 0 to $250K in 1 year.▪ Established strong strategic partnerships such as Ask.com, DocuSign, Tagged, Samsung, Nokia, HTC & others.▪ Developed strategic channel partners such as universities, app distributors (mobile and web), social communities, product ambassadors. ▪ 4sync held a steady number 1 spot on CNET for 17 consecutive weeks.▪ Launched the first of its kind hardware to cloud program in San Francisco. ▪ Oversaw 4sync acquisition by TASS Russia in 2012.

• Grew user base from 0-250K subscribers with no marketing budget in 1 year via social media campaigns • Developed B2C/B2B business and marketing plans for the concept • Community management, member engagement and outreach• UI designer and back-end solutions provider as well as production and social media management• Created partnerships with brands including AntiBride, Pop17, Ustream, ElF Cosmetics and others• Bootstrapped and Managed staff developers, designers, authors and photographers.

• Managed customer support, patient outreach sales, and counseling. Staff Training, patient analysis• #1 most active in company sales and customer service departments• Exceeded customer outreach by 50% every month• Managed onsite training in sales and new technologies