Creative Specialist Network

Designed, developed, and published multiple international cannabis brands.

• Orchestrated and maintained effective processes, in office and as a remote team member• Developed and applied brand guidelines• Identified market trends & implemented strategic shifts in execution as necessary• Directed creative projects including development of websites, logos & branding, and promotional campaigns; organized timelines and resources for each• Authored white papers on social media attribution, marketing cannabusiness• Detailed reporting on website analytics and other data sources• Serviced broad spectrum of clients in resort, hospitality, food & beverage, outdoor, cannabis, and entertainment industries among others• Trend identification; new strategy implementation

• Supervised account management for 30+ active clients• Developed internal (TMRC) and client creative strategies• Web UI/UX design• New client research and acquisition• Copywriting/editing• Delegation of executory tasks to team members• Detailed reporting on website analytics and other data sources

Managed marketing, PR, and customer outreach initiatives for entrepreneurial ecommerce company. Executed brand strategy and development for a portfolio of websites serving B2B & B2C customers, nonprofits, and educational institutions. • Recognized as one of the first four employees, taking over as Marketing Director in 2012 after 7 months of success as a Project Manager, Account Manager, and Intern.• Developed and managed client database of 18,000+ contacts• Managed annual advertising budget of $82,000• Successfully implemented SEO content campaign in the summer of 2013 realizing a 175% increase in website traffic.• Delivered business specific storefronts to corporate and franchise groups• Led retargeting campaigns based on analysis of customer data to boost conversions• Developed and designed marketing materials including media deck, video tutorials, product packaging, trade show kiosks, direct mailers, brochures, and promotional packages• Pitched media outlets landing placement in Crain’s Chicago Business• Managed design team• Supervised quarterly teams of up to 15 interns

Elected Form (class) representative to the Alumni Association Five year position involving formcommunications culminating in successful planning and execution of 10 year reunion.

Revamped marketing materials for Pillar Design Studios, a skate park design firm.

Graphics manipulation for marketing materials and construction of aerial maps of commercial properties. Created new marketing materials template.Composition and editing of written marketing materials, advertising budgets, email blasts. Advertising, marketing, and commercial propertiesresearch. Twitter and other social media management. Database maintenance. New business generation.

Duties include the preparation, marketing and production of events, Excel list management. Events ranged in size from 7-500 attendees.Responsible for telephone, email, and mail correspondence concerning events.

Successfully opened and closed office, prepared daily and weekly goals, engaged in hiring/firing HR activities, trained and supervised three SalesAgents, and created statistics worksheet to monitor progress. Direct in-home sales experience involving extensive prospecting for new clients, callbacksand follow-ups with existing clients, frequent travel. Position salaried on commission.

Prepared animals for surgery, administered medications, and analyzed blood samples. Expertise in animal handling required.

Gave group and individual lessons to a wide variety of ages, personalities, experience levels, and demographics. Endurance, adaptability andprofessionalism a must for positive interactions with students. High value placed on customer service.

8-9 hour evening and night shiftsRequired patience, diligence, consistency of service, positive attitude, polite, professional demeanor