Anna Lethicia T. M. M. Bassetti Rossetto Email & Phone Number

State Of Paraná, Brazil

Curitiba, Paraná, Brasil

Direct management of PMs. Demand analysis, product development, and strategic product management in all stages with an end-to-end vision.Responsible for migrating legacy platforms and integrating digital products.Accountable for problem-solving for franchisees and store consultants at all journey stages.Incident and indicator management: crucial for.

Curitiba, Paraná, Brasil

Managed teams, overseeing growth from 26 to 90 direct and indirect employees. Supervised software engineering and digital product teams.Responsible for scaling the main communication product between the franchisor and franchisee.Key achievements:Migrated Botiweb to the Extranet (Franchisee Platform).Achieved platform stability and performance with over 99%.

Curitiba, Paraná, Brasil

Direct management of teams, growing from 4 to 150 multidisciplinary employees.Responsible for feasibility and adherence analysis of back-office and store management products.Creation of an MVP to understand franchisee journey pains and market product fit.Analysis of adherence and prioritization of minimum requirements to enable store operation and.

Curitiba E Região, Brasil

Responsible for presenting results and reporting to the CEO.Led product strategies and solutions scaling for digital fundraising and customer support.Managed and maintained existing products and created new ones.Analyzed needs, evaluated customer satisfaction research, and supported PMs to evolve action plans to achieve goals and results.Responsible for.

Curitiba, Paraná

Led digital product strategies, online sales, and platform development.Key achievements:Created E-commerce and customer service strategies.Led the digital transformation strategy of the engineering startup, implementing advanced global technologies in Brazil

São Paulo E Região, Brasil

Responsible for expanding and adapting the Global Digitalization Strategy (Spain) to Brazil.Accountable for preparing a new business plan and a performance study for market projection, budget management, and the sales and project engineering teams.Monitored digitalization projects for sales and product areas (B2B and B2C).Developed initiatives to boost.

Curitiba E Região, Brasil

Managed maintenance and development teams for E-commerce using agile methodology.Monitored the performance of responsive pages (site and landing pages) and digital channels (click to receive a call, chat, and cart).Key achievements:Adapted platform for GVT to Vivo brand transition, becoming the company’s fixed-line E-commerce with End-to-End sales.Migrated.

Curitiba E Região, Brasil

Managed team, campaign budget, creation, maintenance, and implementation of digital product solutions.Agile development of responsive pages focused on conversion.Weekly alignment with Online Media and Business Intelligence teams to optimize channel conversion.Key achievements:Creation of a first front-end platform entirely managed by the marketing.

Curitiba E Região, Brasil

E-commerce company.DIGITAL MEDIA COORDINATORAnalyzed Analytics, Adwords, and E-commerce systems. Managed sales, leads, campaigns, and clicks. Key achievements:Managed E-commerce accounts with key clients, including Daju, Carmen Steffens, Berlanda, Procorrer, Free Itália, Lafayette, Território, and Arena Store.

Curitiba E Região, Brasil

Defined keywords for SEO and wrote text for tags, descriptions, titles, and headings.Key achievements:Won 2nd place in the Touch Mídia RPC 2009 Award for an online media piece for POP.Managed e-commerce and sponsored links accounts for primary clients, including POP, KRAFT (Philadelphia, Lacta, and Royal), Estadão, HSBC Bank, Havan, Meu Móvel de Madeira.

Bacharelado, Communication, Journalism, And Related Programs

Bacharelado Em Direito, Law