Anna Lethicia T. M. M. Bassetti Rossetto Email & Phone Number

State Of Paraná, Brazil

Curitiba, Paraná, Brasil

Direct management of PMs. Demand analysis, product development, and strategic product management in all stages with an end-to-end vision.Responsible for migrating legacy platforms and integrating digital products.Accountable for problem-solving for franchisees and store consultants at all journey stages.Incident and indicator management: crucial for decision-making.Creation of strategic OKR for digital channels, tactical plan breakdown, and indicator management.Key… Show more Direct management of PMs. Demand analysis, product development, and strategic product management in all stages with an end-to-end vision.Responsible for migrating legacy platforms and integrating digital products.Accountable for problem-solving for franchisees and store consultants at all journey stages.Incident and indicator management: crucial for decision-making.Creation of strategic OKR for digital channels, tactical plan breakdown, and indicator management.Key achievements:Creation of the Customer ID product with integrations and technology focused on consultants' mobile journeys, providing greater scalability, fluidity, and simplified access to store systems.Improvement of relationship and proximity with stakeholders.Strategy and development of the indicator management product for the franchisor (Bússola - Franchisor's Platform).Development of the Extranet's Modular Home (Franchisee Platform) segmented by access profile through connection with Boticário Group's access management system.Strategy and development of the Integrated Management digital product within the Extranet Platform, allowing business indicator tracking.Preparation of the Multibrand Platform to include more Boticário Group brands in Franchisee Management.Strategy and development of the self-service product (chatbot, asynchronous chat, and AI connection), enabling interaction with the operation team through the "Messaging and Call Tracking" product. 2024: Boticário Group Startups Mentor who supports the creation of digital solutions with product vision and understanding.2023: Autism Tech Mentor, promoting greater diversity in technology areas. Show less

Curitiba, Paraná, Brasil

Managed teams, overseeing growth from 26 to 90 direct and indirect employees. Supervised software engineering and digital product teams.Responsible for scaling the main communication product between the franchisor and franchisee.Key achievements:Migrated Botiweb to the Extranet (Franchisee Platform).Achieved platform stability and performance with over 99% daily access.Consolidated the platform with over 40 integrated systems.Development of a micro-frontend template… Show more Managed teams, overseeing growth from 26 to 90 direct and indirect employees. Supervised software engineering and digital product teams.Responsible for scaling the main communication product between the franchisor and franchisee.Key achievements:Migrated Botiweb to the Extranet (Franchisee Platform).Achieved platform stability and performance with over 99% daily access.Consolidated the platform with over 40 integrated systems.Development of a micro-frontend template for other franchise solutions, including Access Management, Self-service, Demand and Supply Management, and Integrated Management. Defended the CORE weekly team budget. Show less

Curitiba, Paraná, Brasil

Direct management of teams, growing from 4 to 150 multidisciplinary employees.Responsible for feasibility and adherence analysis of back-office and store management products.Creation of an MVP to understand franchisee journey pains and market product fit.Analysis of adherence and prioritization of minimum requirements to enable store operation and back-office.Key achievements:Participated in the M&A process during GB's acquisition of Casa Magalhães. Structured the team… Show more Direct management of teams, growing from 4 to 150 multidisciplinary employees.Responsible for feasibility and adherence analysis of back-office and store management products.Creation of an MVP to understand franchisee journey pains and market product fit.Analysis of adherence and prioritization of minimum requirements to enable store operation and back-office.Key achievements:Participated in the M&A process during GB's acquisition of Casa Magalhães. Structured the team, created the business model, and mapped processes and flows necessary for system migration of over 500 stores, with an estimated reach of 4000 stores.Eighty-three improvement opportunities were identified and mapped in the franchisee journey, prioritizing and successfully executing 25 initial ones.Head of the Fortaleza Project from MVP structuring, adherence analysis, minimum requirement prioritization for store operation feasibility, and results.Creation of the deployment pipeline: Scaled to 500 points with the "tô.que.tô" brand.Development of the structure of Casa Magalhães Pulse.Conducted a stabilization plan with daily checkpoints between project teams and individual surveys with pilot CPs. Show less

Curitiba E Região, Brasil

Responsible for presenting results and reporting to the CEO.Led product strategies and solutions scaling for digital fundraising and customer support.Managed and maintained existing products and created new ones.Analyzed needs, evaluated customer satisfaction research, and supported PMs to evolve action plans to achieve goals and results.Responsible for Product Manager, Customer Care, and Customer Success teams.Improvement opportunities in customer support and onboarding… Show more Responsible for presenting results and reporting to the CEO.Led product strategies and solutions scaling for digital fundraising and customer support.Managed and maintained existing products and created new ones.Analyzed needs, evaluated customer satisfaction research, and supported PMs to evolve action plans to achieve goals and results.Responsible for Product Manager, Customer Care, and Customer Success teams.Improvement opportunities in customer support and onboarding were identified.Automated relationship management processes and improved processes.Main customers served: Médicos sem Fronteiras (Doctors Without Borders), Greenpeace, Aldeias Infantis, Teto e ActionAid.Key achievements:Improved initial CSAT from 3 to 8.Established high-performing Customer Service and Product teams and built a team of over 15 employees.Accountable for the launch of the P2P (peer-to-peer) product, which included the MVP for APAE and Doctors Without Borders. Show less

Curitiba, Paraná

Led digital product strategies, online sales, and platform development.Key achievements:Created E-commerce and customer service strategies.Led the digital transformation strategy of the engineering startup, implementing advanced global technologies in Brazil

São Paulo E Região, Brasil

Responsible for expanding and adapting the Global Digitalization Strategy (Spain) to Brazil.Accountable for preparing a new business plan and a performance study for market projection, budget management, and the sales and project engineering teams.Monitored digitalization projects for sales and product areas (B2B and B2C).Developed initiatives to boost company digitalization.Prepared global reports on results, costs, and KPIs of prioritized projects.Key… Show more Responsible for expanding and adapting the Global Digitalization Strategy (Spain) to Brazil.Accountable for preparing a new business plan and a performance study for market projection, budget management, and the sales and project engineering teams.Monitored digitalization projects for sales and product areas (B2B and B2C).Developed initiatives to boost company digitalization.Prepared global reports on results, costs, and KPIs of prioritized projects.Key achievements:Participated in the M&A process during the transition from Vivo to Telefónica.Reported digitalization program with international teams from the headquarters in Spain.An executive focused on the End-to-End Digitalization Program, which aimed to accelerate digital transformation using the Process Digitalization Map as a guide, a pioneering market activity. Show less

Curitiba E Região, Brasil

Managed maintenance and development teams for E-commerce using agile methodology.Monitored the performance of responsive pages (site and landing pages) and digital channels (click to receive a call, chat, and cart).Key achievements:Adapted platform for GVT to Vivo brand transition, becoming the company’s fixed-line E-commerce with End-to-End sales.Migrated Vivo's B2B site to Telefônica.Reduced site page loading times, overcoming technical platform… Show more Managed maintenance and development teams for E-commerce using agile methodology.Monitored the performance of responsive pages (site and landing pages) and digital channels (click to receive a call, chat, and cart).Key achievements:Adapted platform for GVT to Vivo brand transition, becoming the company’s fixed-line E-commerce with End-to-End sales.Migrated Vivo's B2B site to Telefônica.Reduced site page loading times, overcoming technical platform limitations.Internalized third-party developers. Show less

Curitiba E Região, Brasil

Managed team, campaign budget, creation, maintenance, and implementation of digital product solutions.Agile development of responsive pages focused on conversion.Weekly alignment with Online Media and Business Intelligence teams to optimize channel conversion.Key achievements:Creation of a first front-end platform entirely managed by the marketing area.Development of the first platform with End-to-End sales.Establishment of the first platform using Atomic Design for… Show more Managed team, campaign budget, creation, maintenance, and implementation of digital product solutions.Agile development of responsive pages focused on conversion.Weekly alignment with Online Media and Business Intelligence teams to optimize channel conversion.Key achievements:Creation of a first front-end platform entirely managed by the marketing area.Development of the first platform with End-to-End sales.Establishment of the first platform using Atomic Design for agile Landing Page development.Responsible for leading website development and maintenance strategies. Reduced campaign cost per click by 86% and achieved up to 254% conversion of GVT POP content portal targets.Won 1st place in Process Improvement category at the GVT Trophy in 2013, 2012, and 2011 in Innovation.SENIOR MARKETING ANALYST (07/2011 - 04/2012)MARKETING ANALYST (01/2011 - 06/2011)JUNIOR MARKETING ANALYST (04/2010 - 12/2010) Show less

Curitiba E Região, Brasil

E-commerce company.DIGITAL MEDIA COORDINATORAnalyzed Analytics, Adwords, and E-commerce systems. Managed sales, leads, campaigns, and clicks. Key achievements:Managed E-commerce accounts with key clients, including Daju, Carmen Steffens, Berlanda, Procorrer, Free Itália, Lafayette, Território, and Arena Store.

Curitiba E Região, Brasil

Defined keywords for SEO and wrote text for tags, descriptions, titles, and headings.Key achievements:Won 2nd place in the Touch Mídia RPC 2009 Award for an online media piece for POP.Managed e-commerce and sponsored links accounts for primary clients, including POP, KRAFT (Philadelphia, Lacta, and Royal), Estadão, HSBC Bank, Havan, Meu Móvel de Madeira, Construtora J.A. Baggio, Cimentos Itambé, Phillip Morris, Bristol Hotels, Beatriz Séra, Cardiomed, Rede de Lojas Daju, and… Show more Defined keywords for SEO and wrote text for tags, descriptions, titles, and headings.Key achievements:Won 2nd place in the Touch Mídia RPC 2009 Award for an online media piece for POP.Managed e-commerce and sponsored links accounts for primary clients, including POP, KRAFT (Philadelphia, Lacta, and Royal), Estadão, HSBC Bank, Havan, Meu Móvel de Madeira, Construtora J.A. Baggio, Cimentos Itambé, Phillip Morris, Bristol Hotels, Beatriz Séra, Cardiomed, Rede de Lojas Daju, and Medicsupply. Show less

Bacharelado, Communication, Journalism, And Related Programs

Bacharelado Em Direito, Law