Led strategy and long-term planning for 18-product portfolio. Designed integrated marketing campaigns focused on upsell and retention of add-on programming for existing customers.

Marketing and brand consultancy that assists clients in solving marketing and brand business challenges. Consultants scope projects, perform primary and secondary analysis including qualitative and quantitative marketing research, and develop actionable recommendations to achieve both short-term and long-term business objectives.Project outcomes:- Developed comprehensive lead generation strategy, targeted marketing plan, and strategic budget allocation recommendations for large educational institution.- Identified opportunities to leverage digital tactics in combination with inside and outside sales teams in an effort to optimize customer outreach and reduce cost-to-serve for the largest division of a Fortune 500 company.- Assessed Millennials' impact on the food and agriculture industry. Proposed recommendations on how to best navigate the transition of business leadership to younger generations. Designed marketing strategies aimed at building brand awareness and purchase intent within this segment.

Selected to contribute as a first-year student writer for the Full-Time MBA Blog.

Assessed current digital marketing practices and created automated email strategy focused on maximizing engagement and driving retention of existing customers.

Led 5 quality assurance analysts on dedicated project team focused on launching and supporting new industry-leading consumer product. Monitored progress, identified roadblocks, and eliminated challenges for 3 cross-functional, large-scale development projects. Appointed to be a contributing member of an international development team tasked with designing, building, and testing a data analysis and management program. Developed and executed product management plans for new product features and required technical upgrades, while leveraging consumer insights and client feedback. Consistently monitored release timelines, adapted to project modifications, and responded quickly to development failures. Measured on confirming system updates were effective and efficient through minimal defects while maintaining the user experience and increasing consumer engagement. Experienced in both agile and waterfall development methodologies.

Managed 10-15 client accounts monthly to engineer customized, retail data integration solutions focused on increasing efficiencies and reducing lead times. Maintained program timelines, supported relationship-management, and provided deliverables in accordance with strict production deadlines. Led best practices and enhanced documentation for current testing and implementation processes in order to streamline client experience and improve training and resources for new team members. Finalized electronic documents to verify all system requirements and business needs were being fulfilled. Performed formalized end-to-end testing on solutions to ensure development matched design and met quality standards. Gained experience in EDI compliance and GS1-128 standards with a focus on certification of vendor community. Promoted to 4 different positions within the organization and appointed by management to project team tasked with implementing new universal data translation and integration network. Awarded quarterly employee recognition certificate.

Connected undergraduate students with volunteer opportunities and community initiatives promoting social or environmental change. Assisted staff in the planning and execution of multiple events, some with over 400+ attendees. Maintained data collection processes for student volunteer projects and captured internal student interest and awareness of program offerings. Coordinated office hours and supported the prioritization of duties for 8 full-time staff members as well as 10 part-time student leaders. Supported daily office activities by updating promotional pamphlets, tracking data on student visits and appointment times, and routing contacts appropriately within the building.

Participated in project that focused on measuring attachment rates of guest purchases in both grocery and non-grocery departments for over 250 stores before and after 3 remodel cycles. Analyzed data and developed merchandising plans and advertising strategies to maximize sales based on research.