Anna Beam Email & Phone Number

Greenwood Village, Co, Us

► Development and execution of overall marketing strategy for a $5.5B financial organization, focused on member engagement and growth, while maintaining direct alignment with business priorities.► Drove departmental strategic planning to create product positioning and messaging in the market to expand visibility; all while collaborating with internal business leaders to meet annual goals.► Delivered successful product campaigns through digital activations to maximize reach and effectiveness achieving all milestones and deliverables on-time and within budget. ► Presented marketing campaign key results for weekly and monthly C-Suite and leadership business reviews. ► Implemented and leveraged predictive analytics tool for marketing automation, analytics, and reporting. Collaborated with data function to align data with automation campaigns. ► Organizational lead to drive all digital acquisition initiatives; collaborating with internal teams to outline operational shortfalls and project outline to enhance member experience.► Ownership and admin of annual marketing budget of $7M, setting expectations and negotiations to stay on target.► Led, cultivated and motivated a talented marketing team for growth and advancement; onboarding two new team members during a mandated virtual work environment.

Greenwood Village, Co, Us

► Developed integrated marketing support for product marketing initiatives.► Digital marketing lead, driving all digital channel executions and creative direction. Managed vendor communications for digital strategy, ad placements, weekly reporting and monthly spend tracking.► Analyzed opportunities and executed on plans to drive member awareness and increase member volume.► Created, executed, and measured integrated outbound marketing to grow acquisition and engagement.

London, England, Gb

► Executed go-to-market strategy for Worldpay Working Capital, successfully funding over $8M to small businesses since pilot launch in March 2019.► Developed and implemented marketing campaigns across multiple channels with alignment and approvals to increase volume and customer experience; effectively gaining a 20 BPS increase in response rate.► Managed customer targeting using analytical data and reporting.► Implemented and managed campaign testing using a root cause analysis to forecast marketing performance.► Drove customer engagement through content creation and development for small businesses, building valuable relationships with clients.

► Manage marketing, communication and corporate social responsibility efforts for a $3.6B financial services company.► Develop and execute marketing and sales development programs across multiple wealth management, retail and business channels to drive growth, community recognition and enhance the customer experience.► Established and led cross-functional team through the planning, development and launch of a new corporate website, meeting ADA website compliance guidelines and providing customers a better user experience.► Develop ongoing strategies to improve search engine optimization (SEO) and online presence.

► Provided integrated marketing support for retail, business and wealth management marketing initiatives.► Implemented communication strategies for digital and print marketing.► Primary liaison for multiple digital marketing agencies and community involvement software company.► Managed bank social media efforts by developing social media calendar, creating content, acquiring compliance approval and executing all posts. Included Facebook, Twitter, LinkedIn and company blog posts.

Denver, Colorado, Us

► Instrumental in company growth with an increase in annual sales revenue to over $4 million.► Managed a team of 8 highly skilled sales professionals.► Developed the sales training process, that is still in place today.► Managed sales analysis, tracking team progress and developed sales incentive programs to advance growth.

Denver, Colorado, Us

Denver, Colorado, Us

Armonk, New York, Ny, Us

► Promoted to oversee all marketing, advertising and public relation efforts across US Government and Canadian divisions.► Created, updated and maintained budgeting and forecasting for marketing initiatives in the company’s Canadian and US Government divisions.► Initiated and lead effort to compile thought leadership short essays into 2 marketable books that were still in use upon my departure. Process included interviewing multiple thought leaders within the company to compile content, design the layout and book binding for a completed product.► Co-founder and leading member of employee engagement committee.

Armonk, New York, Ny, Us

► Project manager and designer for all corporate communication