Established and grew a successful beard care brand from scratch, offering affordable, natural, and organic grooming products. Responsible for the financial success and smooth operation of the business.• Creating and managing online ad campaigns across various platforms (e.g. Google Ads, Facebook Ads).• Developing and implementing social media strategies to increase brand visibility and engagement.• Assisting in creating engaging and relevant content for websites, blogs, social media, and email marketing.• Conducting research on industry trends for successful content creation strategies.• Optimising content for search engines (SEO) to improve visibility and organic traffic.• Leading the development and manufacturing of cosmetic products, including arranging all safety assessments and legal requirements.• Taking the lead on all logistics which included inventory management, order processing and fulfillment.• Promoting eco-friendly practices throughout the business, from sustainable packaging to using 100% natural and organic ingredients in our products.

Worked as an online marketing assistant, driving growth through strategic campaigns, SEO optimisation, and data analysis. Dedicated to helping the business expand its online presence and achieve marketing goals.• Managing content calendars and ensuring content is published on schedule.• Assisting in the development and execution of email marketing campaigns.• Updating website content using the local CMS using HTML.• Worked closely with the Web designers to create graphics and banners for the website as well as email campaigns.• Collecting and analysing marketing data to evaluate campaign performance and ROI.• Preparing regular reports and presentations to communicate key metrics and insights to stakeholders.• Monitoring industry trends, competitive landscape, and customer behaviour to inform marketing strategies.• Using analytics tools (e.g. Google Analytics) to track website usage, user engagement, and conversions.

Worked as a commercial executive, driving revenue growth through strategic product and pricing planning by conducting market research and competitor analysis.• Developed and executed pricing strategies to maximise profitability and market competitiveness.• Conducted market research and competitor analysis to determine optimal pricing for products and services.• Managed product lifecycle, including new product launches, pricing updates, and end-of-life strategies.• Collaborated with product development and marketing teams to define product features, positioning, and pricing structures.• Monitored and analysed sales and pricing performance metrics to evaluate the effectiveness of pricing strategies.• Implemented pricing tools and systems to streamline pricing processes and ensure consistency across the business.• Developed and maintained product pricing documentation, including price lists.

Reporting to the head of operations with the role of detecting and actively preventing fraudulent activities thorough analysis of customer orders, including inbound and outbound calling to customers to further determine potential fraudulent orders.• Conducted detailed review and analysis of customer orders to identify potential fraud indicators.• Utilised fraud detection tools and systems to detect and prevent fraudulent activities, minimising financial losses.• Inbound and outbound calls to customers to further determine potential fraudulent orders.