Annabel Tan Email & Phone Number

Singapore

Singapore

Strategic insights delivery and knowledge management

Singapore

Singapore

Singapore

Independently managed several tracking studies across GCNA, AME and ASA regions, with expertise in brand tracking, brand equity, copy testing solutions.• Project Management: Led the set-up of a first-of-its-kind 17-market brand tracker and implemented efficiencies via automation. This study then went on to win Kantar’s H1 2020 GEMs Award.• Insights Delivery: Enabled insights-driven decision-making for brand and communications strategies across a range of industries such as FMCG… Show more Independently managed several tracking studies across GCNA, AME and ASA regions, with expertise in brand tracking, brand equity, copy testing solutions.• Project Management: Led the set-up of a first-of-its-kind 17-market brand tracker and implemented efficiencies via automation. This study then went on to win Kantar’s H1 2020 GEMs Award.• Insights Delivery: Enabled insights-driven decision-making for brand and communications strategies across a range of industries such as FMCG, F&B, and Banking. • Client Management: Led conversations with local and regional business stakeholders, beyond the Insights teams, to develop a stronger internal understanding of key issues across the business and derive actionable marketing strategies; Successfully achieving 4+ scores on client satisfaction.• Achievements: Two-time nominee of the Individual Kantar GEMs Award, Winner of the H1 2020 Team Kantar GEMs Award Show less

Singapore

Delivered impact for top brands across FMCG, F&B, Automobile and Banking industries, while showcasing proficiency in a range of consumer research solutions like brand tracking, brand equity, copy testing and customer satisfaction.• Project Management: Designed and executed market research projects from end-to-end. Key coordinator for account outputs like monitoring accurate and timely delivery of scripts, creating shells for analysis, fieldwork, and data provision from relevant… Show more Delivered impact for top brands across FMCG, F&B, Automobile and Banking industries, while showcasing proficiency in a range of consumer research solutions like brand tracking, brand equity, copy testing and customer satisfaction.• Project Management: Designed and executed market research projects from end-to-end. Key coordinator for account outputs like monitoring accurate and timely delivery of scripts, creating shells for analysis, fieldwork, and data provision from relevant departments. • Insights Delivery: Implemented and consulted clients on solutions to drive meaningful insight for clients’ needs and their business. Assisted in synthesizing local market nuances and consumer behaviour to sieve out common themes and advise on clients’ regional brand strategies.• Client Management: Established strong relationships with clients by delivering effective and timely support to client questions and solving business problems that drove client satisfaction.• Achievements: Nominee of the H2 2019 Individual Kantar GEMs Award, Winner of the H2 2019 Team Kantar GEMs Award Show less

Singapore

Developed strong foundations in insights-based consulting through work done with leading FMCG and Electronics clients across Media, Creative and Brand functions within the organisation. • Project Management: Managed account activities and partnered across departments to ensure accurate and timely delivery. Activities included logic checking deliverables, creating shells for analysis, invoicing, uploading database forms, managing timelines, ad hoc requests.• Insights Delivery:… Show more Developed strong foundations in insights-based consulting through work done with leading FMCG and Electronics clients across Media, Creative and Brand functions within the organisation. • Project Management: Managed account activities and partnered across departments to ensure accurate and timely delivery. Activities included logic checking deliverables, creating shells for analysis, invoicing, uploading database forms, managing timelines, ad hoc requests.• Insights Delivery: Assisted in crafting compelling stories and worked with account leads to translate data into insights that address key client business issues.• Client Management: Interacted with clients on a day-to-day basis, professionally responded to client needs that drove client satisfaction.• Achievement: Awarded ‘Rookie of the Year’ Show less

Singapore

Assisted in the planning and execution of online and offline marketing strategies for travel, supply chain and government clients.• Project Management: Assisted in strategic planning across social and digital platforms monthly to provide direction for a brand’s presence. Activities included planning and executing media amplification and social media advertising on key social platforms.• Insights Delivery: Deep-dived into social media analytics to provide actionable insights for… Show more Assisted in the planning and execution of online and offline marketing strategies for travel, supply chain and government clients.• Project Management: Assisted in strategic planning across social and digital platforms monthly to provide direction for a brand’s presence. Activities included planning and executing media amplification and social media advertising on key social platforms.• Insights Delivery: Deep-dived into social media analytics to provide actionable insights for clients on social media management, assisting clients in the optimization of their objectives in social advertising and content promotion across social media platforms• Exposure: Developed platform knowledge in Facebook, Twitter and DoubleClick Campaign Manager (DCM) Show less

Singapore

• Performed financial statement audits of various clients in the real estate and construction sector• Conducted full-scope audits of small dormant entities, which included testing of all profit and loss and balance sheet accounts

Singapore

• Provided secretarial support to associates and partners in both the Corporate Real Estate department and the Litigation Department• Assisted in the preparation and delivery of official correspondence and documents to clients, as well as file management

Bachelor Of Commerce (B.Com.), Economics, Marketing

Activities and Societies: Singapore Students Society (Committee Member - Events Manager), Tennis Club (Regular Member) As an Economics.

Diploma In Business (Commerce), Diploma In Business (Commerce), Gpa 3.500/4.000

I was first exposed to many commerce fields including Accounting, Economics, Marketing and Management in Monash College. There, I gained.