Annabel Jenkins

Annabel Jenkins Email and Phone Number

Colliding creativity and commerce. @ Wordbits ApS
Annabel Jenkins's Location
Akaroa, Canterbury, New Zealand, New Zealand
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About Annabel Jenkins

Working in some of the world's most respected creative agencies means I have experience in almost every sector, on communication strategies for some of the world’s most recognised brands such as Google, Samsung, Heineken and Audi. I have a strong entrepreneurial streak and am involved in two businesses of my own. The lessons learned "figuring it out" in my side-businesses make me a more well-rounded and pragmatic strategist in my agency and client roles. My strengths are:+ Distilling large amounts of information from various sources into a distinct and differentiating value proposition+ Developing comprehensive communication strategies, whether for individual campaigns or long-term brand positioning+ Brand positioning and strategy; combining creative craft with audience insight+ Workshop design and facilitation+ Digital and social media strategy+ Experienced manager who leads with empathy and insightI'm involved in the industry through Account Planning Group and various forums, have been a speaker and regular attendee of She Says events, a Who's Your Momma mentor and SWARM conference live debate participant. A proud member of HER & HON communities in Denmark.

Annabel Jenkins's Current Company Details
Wordbits ApS

Wordbits Aps

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Colliding creativity and commerce.
Annabel Jenkins Work Experience Details
  • Wordbits Aps
    Co-Founder
    Wordbits Aps Sep 2019 - Present
    Akaroa, Canterbury, New Zealand
    We love the nostalgia and fun of traditional alphabet magnets but thought it was a waste that they couldn't actually hold anything on the fridge (not to mention being kind of ugly...). So we set about redesigning an icon.Wordbits are alphabet magnets that actually hold stuff. They are set in our own award-winning typeface, use post-consumer recycled plastic, have a stylish matte finish and are available in an elegant colour palette. After convincing friend and ex-colleague Shanna Hermansen to join me, we launched our side-project on Kickstarter in September 2019 and met the funding goal in just 4 days. During manufacturing we have faced a steep learning curve, personal challenges and covid-19 curve balls but are as motivated and inspired as ever to deliver an excellent product to our Kickstarter Backers, early supporters and retail stockists.
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  • Stitchbird Boat Company
    Partner, Brand And Marketing
    Stitchbird Boat Company Apr 2016 - Present
    Stitchbird have designed a clever little rowboat that you can build yourself in less than 3 weeks, with no experience or specialist tools required. Everything you need to build your own wooden boat is included in the kit.
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  • Epi Company Se
    Head Of Brand Marketing
    Epi Company Se Sep 2022 - Nov 2023
    My role at EPI was broad; I joined at a relatively early stage as a freelance Head of Marketing and Management Team member reporting directly to the CEO. I was responsible for naming, trademarking, positioning and branding Europe's homegrown digital wallet, called "Wero" (which will launch in mainland Europe late 2024 to compete with offshore payment giants such as PayPal). During my time at the European Payments Initiative I I developed the early marketing strategy, built the team, appointed the roster of agencies, developed the parent company branding for EPI Company and led the go-to-market brand and marketing strategy.
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  • Freelance
    Brand & Communications Strategist
    Freelance Sep 2020 - Feb 2023
    Copenhagen, Capital Region, Denmark
    Now working on a freelance basis. Access my wealth of experience when you need it, and avoid the extra overhead when you don't. 13+ years of experience in advertising, design and digital agencies. I've worked across almost every sector on many of the global brands you love (and hate). Start-ups too.
  • Bold Scandinavia
    Senior Brand Strategist
    Bold Scandinavia Apr 2018 - Aug 2020
    Copenhagen Area, Denmark
    Brand strategies and workshop facilitation for clients such as BoConcept and Holo (autonomous transportation start-up). I also worked with fellow North Alliance agencies Hello Great Works and & Co on new business pitches and creative briefs for clients such as Mærsk.
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  • Thank You®
    Strategy Director
    Thank You® May 2017 - Dec 2017
    Copenhagen Area, Denmark
    THANK YOU is a design studio working with both local and international clients. I led the agency's strategy function, particularly for our US based client Romeo Power; consulting to the CEO and Founder, VP of Marketing and VP of Product on a variety of projects from their vision to end energy poverty, brand architecture, go-to-market and social media strategies.THANK YOU Ventures invests time, expertise and ideas in brands that we own or are partners in, such as Copenhagen Distillery, Girls Are Awesome and Heroines jewelry.
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  • Leo Burnett
    Senior Strategist (Contract)
    Leo Burnett May 2016 - Feb 2017
    Sydney
    Freelance communications, digital and social strategy. Most recently I completed a contract with Australia's most awarded creative agency, Leo Burnett, working on Samsung, Twinings, Colonial First State and McDonald's. Prior to that I was at Reborn working across Revlon and Nestle for a 2 month contract. Earlier on I completed freelance work for M&C Saatchi's innovation team, Tricky Jigsaw.
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  • Holler Australia
    Senior Strategist
    Holler Australia Aug 2014 - Apr 2016
    Sydney, Australia
    Holler is one of Australia's most respected and awarded digital creative agencies. My role was dual in that I was responsible for both the Strategy and Social Media offerings. In this position I successfully managed a team of three Community Managers. Clients include Heineken, Nestlé, Audi, Bombay Sapphire and Cancer Council NSW.
  • M&C Saatchi Australia
    Strategist
    M&C Saatchi Australia Apr 2012 - Jul 2014
    Sydney, Australia
    M&C Saatchi is a powerhouse integrated agency which in 2014 was awarded Agency of the Year and 2nd Most Innovative Company in Australia by BRW (even ahead of our client Google). I am proud to have been a integral part of the agency's business pivot in 2013/2014, selected by the CEO as one of 14 in the business to work with Hyper Island and lead the transformation to a more innovative and collaborative agency.• Responsible for driving the agency’s social media strategy offering • Regularly worked on new business pitches – from preparing research to presenting• Responsible for multiple proactive initiatives within the business• Facilitate workshops, tissue sessions and brainstorms for both internal staff and clientsClients: Optus, Google, Commonwealth Bank, Pizza Hut, Steggles, Lillydale, Nestlé, Nescafé Gold, carsales.com.au
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  • M&C Saatchi Australia
    Account Manager
    M&C Saatchi Australia Apr 2011 - Apr 2012
    Sydney, Australia
    Marketing one of Australia’s most successful loyalty programs, Qantas Frequent Flyer. Responsibilities included fostering client relationships, managing internal stakeholders such as creative, print and digital producers, forecasting, estimating and trafficking work through the agency. Beginning as a Senior Account Executive I was promoted to Account Manager after 5 months in the role.
  • Traveling Gap Year
    North America
    Traveling Gap Year Dec 2009 - Dec 2010
    Skiing, snowboarding, running in the mountains and experiencing life in Canada and America.
  • Ogilvy Nz Limited
    Account Executive
    Ogilvy Nz Limited Oct 2008 - Nov 2009
    Clients: American Express, AA Insurance, TeachNZ, Coca-Cola.Worked on Coca-Cola's launch partnership with MySpace Music in one of the first social media content campaigns on the platform.
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  • Apn Online
    Business Development Coordinator
    Apn Online Aug 2007 - Oct 2008
    Working for New Zealand’s largest publisher across their news site nzherald.co.nz. Assisted with the development of pitch concepts and presentations. Highlights include producing one of the first ever user-generated-content campaigns for Tourism Australia.
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  • Red Bull New Zealand
    Wings Team Member
    Red Bull New Zealand Nov 2004 - Nov 2005
    Wellington
    Introducing consumers to the company’s philosophies by acting as a face of the brand.

Annabel Jenkins Skills

Social Media Advertising Digital Marketing Social Media Marketing Digital Strategy Integrated Marketing Interactive Advertising Creative Direction Direct Marketing Crm Creative Strategy Marketing Communications Brand Development Digital Media Facebook Media Planning Web Analytics Mobile Marketing Online Advertising Google Analytics Relationship Marketing Account Management Email Marketing Sem Online Marketing Business Development Content Strategy

Annabel Jenkins Education Details

Frequently Asked Questions about Annabel Jenkins

What company does Annabel Jenkins work for?

Annabel Jenkins works for Wordbits Aps

What is Annabel Jenkins's role at the current company?

Annabel Jenkins's current role is Colliding creativity and commerce..

What is Annabel Jenkins's email address?

Annabel Jenkins's email address is an****@****ail.com

What is Annabel Jenkins's direct phone number?

Annabel Jenkins's direct phone number is (800) 842*****

What schools did Annabel Jenkins attend?

Annabel Jenkins attended Massey University, Christchurch Girls' High School.

What are some of Annabel Jenkins's interests?

Annabel Jenkins has interest in Children, Design, Skiing, Economic Empowerment, Snowboarding, Environment, Ceramics, Animal Welfare, Arts And Culture.

What skills is Annabel Jenkins known for?

Annabel Jenkins has skills like Social Media, Advertising, Digital Marketing, Social Media Marketing, Digital Strategy, Integrated Marketing, Interactive Advertising, Creative Direction, Direct Marketing, Crm, Creative Strategy, Marketing Communications.

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