Annabella Da Encarnacao work email
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Annabella Da Encarnacao personal email
Annabella Da Encarnacao phone numbers
As a marketing executive and leadership & career coach, I‘m passionate about helping businesses grow and individuals achieve their professional goals.With over 15 years of experience in D2C international start-ups and scale-ups, my 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 expertise lies in building and leading high-performing teams and combining performance marketing with brand building.Key areas of expertise and success:★ I can successfully scale a top-line revenue from €10M to €100+M.- I put customer-centricity at the core of what Marketing does.- I identify the needs for a cutting-edge operational setup and bring it to life.- I trust my gut feeling, but data makes better informed decisions.★ I can drive positive change in all areas of Marketing.- Performance Marketing is your User Acquisition bread & butter.- Brand Awareness will make you win in Organic.- Customer Communications will drive your CLV.★ I can lead and grow high-performing teams from 5 to 60+.- I‘ve led Performance, MarTech, Brand, Design, Retail, Customer Service.- Active listening and self-awareness are the keys to good leadership.- Empowerment, reskill and upskill do maximize performance.- I prefer growing pains, but shrinking pains are part of the business too.In addition to my marketing expertise, I am also an 𝗜𝗖𝗙 𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗰𝗮𝗿𝗲𝗲𝗿 𝗰𝗼𝗮𝗰𝗵 with a passion for helping leaders improve their communication skills, build effective teams, strengthen their self-confidence, be authentic and true to themselves.★ What I can help you with:- Uncover your leadership strengths, values and principles.- Use your leadership style effectively.- Manage imposter syndrome.- Overcome challenges and barriers to your leadership development.- Define, plan & achieve your career goals.- Strategize your job search, interview prep.► Connect with me if you're looking to discuss marketing strategy or leadership development, or if you have any questions about my work, hiking or gardening 🙏
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CmoSwappieBerlin, De
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Marketing Lead Consumer (Interim)Mobile.De Dec 2023 - PresentKleinmachnow, Brandenburg, DeMaternity coverage, acting internally as "junior CMO":- Ownership and accountability for Growth- Translating mobile.de strategy into Growth tactics- Marketing representative in X-functional leadership teams- Guidance and support for OKR development and roadmap planning -
Leadership & Career CoachWww.Authenticleadership.Coach Jun 2021 - PresentCertified leadership and career coach, I help individuals reach their professional goals with a tailored approach, so they can confidently embrace their authentic selves, overcome professional challenges and succeed in their careers.✦ What I can help you with:- Uncover your leadership strengths, values and principles.- Use your leadership style effectively.- Manage imposter syndrome.- Overcome challenges and barriers to your leadership development.- Define, plan & achieve your career goals.Visit my website for more infos on how we can work together: https://www.authenticleadership.coach/Check out my clients’ reviews (rated 5*): https://www.linkedin.com/services/page/a80b60310b672a899b
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Marketing & Leadership MentorThe Mentoring Club Gug Mar 2022 - PresentWorldwide, OoI offer pro-bono sessions sharing insights on marketing strategy, organizational design, leadership and personal development.Check out my profile for more details: https://www.mentoring-club.com/the-mentors/annabella-da-encarnacao -
CmoMycs Gmbh Jun 2020 - Apr 2023Berlin, Berlin, DeDeveloped the department from Performance Marketing to Marketing, Sales & Communications, 60+ team members across User Acquisition, CRM, Brand Strategy, Creation & Production, Retail - through Self-Management/Holocracy.Implemented CRM & Customer communication processes, increasing Newsletter revenue by 10x and bringing Trustpilot ratings from 3.3 to 4.2 in <8 months during Supply Chain crisis.Restructured the Marketing organization & strategy in crisis management to face market turmoils and reduce costs by ~50%. -
CmoAsana Rebel Apr 2019 - Feb 2020Berlin, DeIncreased Asana Rebel‘s footprint across english-speaking countries & Europe through performance marketing.Improved MRR & CLV through price optimizations and CRM.Built and led a 20+ team throughout User Acquisition, CRM, Creation & Production, Martech, Conversion Optimization. -
Vp Marketing - PerformanceBabbel Feb 2018 - Mar 2019Berlin, DeDefined Babbel's Commercial Strategy with the CMO, and ensured the execution to reach financial objectives (€100M+).Led a team of 50+ across User Acquisition, Partnerships, MarTech and CRO teams within a matrix organization.Championed stakeholder management and process design with Controlling, Analytics, Product, International Growth, Brand Marketing etc to align strategies and resolve blockers. -
Performance Marketing DirectorBabbel Sep 2013 - Jan 2018Berlin, DeDeveloped international User Acquisition (160+ countries, 6 languages) & MarTech strategiesBuilt and led a team of 40+ across User Acquisition channels, Martech, Conversion Optimization, with a temporary leadership of Marketing Design, CRM, Product Marketing.
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Marketing DirectorTeam Europe May 2012 - Jul 2013Berlin, DeProvided Marketing consultancy for portfolio companies, including Delivery Hero & Spreadshirt.Held the position of Interim CMO for 7m at Delivery Hero while supporting the recruitment of a permanent CMO. -
Head Of Online Display MarketingAffinitas Gmbh - Edarling Jan 2011 - May 2012Berlin, DeSame as below with managerial responsibility over 10+ display managers -
Online Marketing EuropeAffinitas Gmbh - Edarling Mar 2010 - Jan 2011Berlin, DeAccountable for User Acquisition through Display marketing on european markets.Media buying focused on ROI : display campaigns, email marketing, social marketing.
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Online Marketing Manager France, Benelux & SwitzerlandFox Mobile Distribution Gmbh Oct 2008 - Feb 2010Berlin, DeAccountable for User Acquisition and Retention through Online marketing (Display, Affiliation, SEM & Partnerships) in France, Benelux and Switzerland.Media Buying, Partnerships and Campaigns Management on Web and Wap channels focused on ROI.Managed a team of 2. -
Marketing Manager Offline France & BeneluxFox Mobile Distribution Gmbh (Formerly Jamba! Gmbh) Oct 2007 - Oct 2008Accountable for Offline activities (TV, Print, SMS) in France and Benelux.Project Management for implementation of new technologies (wapsites, shortcodes).
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Marketing Manager FranceConnect 2 Media (Formerly Hands-On Mobile) Apr 2006 - Oct 2007Project Coordination with carriers, suppliers, partners and technical team. Promotion management (online and offline) through B2B (co-marketing with carriers) and B2C.
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Product Manager Assistant Wallpapers/Videos/GamesCellfish (Formerly: Plurimedia) Sep 2004 - Aug 2005
Annabella Da Encarnacao Skills
Annabella Da Encarnacao Education Details
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Stanford UniversityEmpathize And Prototype : A Hands On Dive Into The Key Tools Of Design -
International Coach AcademyCertified Professional Coach
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International Coach AcademyWorkplace Coach
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Stanford UniversityThe Power Of Stories To Fuel Innovation
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Paris-Pantheon-Assas UniversityInternet And New Medias
Frequently Asked Questions about Annabella Da Encarnacao
What company does Annabella Da Encarnacao work for?
Annabella Da Encarnacao works for Swappie
What is Annabella Da Encarnacao's role at the current company?
Annabella Da Encarnacao's current role is CMO.
What is Annabella Da Encarnacao's email address?
Annabella Da Encarnacao's email address is bo****@****ahoo.fr
What is Annabella Da Encarnacao's direct phone number?
Annabella Da Encarnacao's direct phone number is +49176622*****
What schools did Annabella Da Encarnacao attend?
Annabella Da Encarnacao attended Stanford University, International Coach Academy, International Coach Academy, Stanford University, Paris-Pantheon-Assas University.
What skills is Annabella Da Encarnacao known for?
Annabella Da Encarnacao has skills like Display Advertising, Email Marketing, Mobile Marketing, Online Marketing, Online Advertising, Partnerships, Affiliate Marketing, Mobile Devices, Google Adwords, Sem, Advertising, Marketing.
Who are Annabella Da Encarnacao's colleagues?
Annabella Da Encarnacao's colleagues are Halyna Oros, Sunandan Sarkar, Kazeem Oseni, Sylvester O., Mohsin Ali, Muhammad Zohaib Waris, Jeppe Olsen.
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