Annabella is the Business Director and co-founder of DSIGN, she has falling for the branding industry after she obtained a master's degree in Corporate Communication of the Chinese University of Hong Kong.She has an army of experience in brand consulting and communication, specializing in in-depth brand research, and cross-border brand communication. She serves more than 30 companies and clients from different fields and different countries.When she worked for Apple, she realized the irreplaceable value of creating a successful brand image, she believed the internal and external brand construction is equally essential, and the long term of brand investment is a method in set aside the cost of management and marketing, thus she was very passionate about how to define a brand’s DNA, and how to drive business performance by branding strategies.