Annabelle Armstrong Email & Phone Number

Cape Town, Wc, Za

50 Hilton Ave, Leonard, Hilton, 3245

This book celebrates 10 years since the St Anne's Old Girls Guild produced its first cookbook titled, 'A Dainty Morsel,' back in 2013. 'Gather' is a collaboration between Theresa Rattray and her team of dedicated St Anne's Old Girls who committed to creating a culinary gem including contributions from the wider St Anne's family such as staff, students, parents, and Old Girls from around the world.Our vision for this project was to develop an inclusive cookbook showcasing our diversity and representing all voices that make up our unique St Anne's flavour. We wanted the book to depict a gathering of people and food, the food we enjoy when we are together. We wanted it to be more than just a cookbook, but rather a treasure of family stories centered around generational celebrations and cultural gatherings. And so began our task of bringing together recipes from our diverse cuisines to create a colourful menu inspired by our shared love of food. Creator & Food: Theresa RattrayFood Stylist: Rebecca WoodcockPhotography: Chris & Emily AllanGraphic Design: Annabelle ArmstrongEditor: Michelle Moxham

Somerset West, Western Cape, South Africa

During my intensive three-month internship at Hitchcock Michalski, I served as a Junior Graphic Designer while concurrently pursuing my BA Honours Degree in Multimedia Design online. Throughout this period, my primary focus was on the creation, development, and preparation of corporate brand identities. This encompassed a wide range of tasks, including logo design, crafting distinctive colour palettes, selecting typography, and establishing a cohesive visual language extending to posters, pamphlets, banners, adverts, billboards, and more. I played a role in shaping the visual identities of various corporate entities, ensuring that their branding elements were not only visually striking but also aligned with their values and objectives.One of the invaluable skills I developed during my time at Hitchcock Michalski was the art of effectively presenting design concepts through formal presentations. This involved learning how to articulate and present creative ideas, a critical skill in the field of graphic design. After preparing the design work, I would create presentation materials to effectively convey the concepts to my boss, who would then take the lead in presenting the work to the client. Furthermore, I had the opportunity to assemble comprehensive brand style guides, ensuring consistency and uniformity in all brand-related materials.One standout achievement during my internship was the design of a champagne bottle label, a project that received acclaim from an international client. This label design was not only well-received but also made its way to store shelves in Italy, underscoring the real-world impact of my design work. My time at Hitchcock Michalski was marked by significant growth in both design skills and presentation abilities, and I look forward to building upon these experiences as I continue to advance in my career as a graphic designer.

Kwazulu-Natal, South Africa

During my tenure as a Graphic Designer at Cultivate Your Brand, I seamlessly balanced my responsibilities while pursuing my BA degree in graphic design. Working remotely, my primary role encompassed crucial aspects of brand enhancement and digital presence. I was entrusted with designing and refining brand identities, creating captivating logos that resonated with each client's core values.Social media management was another significant facet of my role, where I curated and scheduled content, ensuring a consistent and engaging online presence for clients. Monitoring audience engagement and responding proactively were key to maintaining a positive brand image. At the close of each month, I prepared and presented detailed social media report presentations to clients, showcasing the progress, engagement metrics, and growth achieved on their social media platforms.Furthermore, my creative contributions extended to content creation, encompassing blog posts, invitation designs, and eye-catching posters. These efforts not only promoted client brands but also stimulated engagement and interest. Additionally, I took on the responsibility of designing the front end of two websites, focusing on visual appeal, user-friendliness, and alignment with each brand's identity. My multifaceted role at Cultivate Your Brand allowed me to sharpen my graphic design skills while simultaneously pursuing my academic endeavors.

Stellenbosch, Western Cape, South Africa

During my pursuit of a BA Degree in Graphic Design at the Stellenbosch Academy of Design and Photography, I had the exciting opportunity to collaborate with the Stellenbosch Outdoor Sculpture Trust (SOST) on a remarkable project. The challenge was to curate and design the brand and corporate identity system for SOST's highly anticipated 2021 outdoor land art exhibition, "Poetic." This exhibition took center stage during Stellenbosch Garden Week, captivating audiences from the 1st to the 10th of October 2021.As part of this endeavour, my fellow classmates and I were given the project brief provided by SOST. Each of us crafted our own interpretations and design concepts based on this brief. Upon completion of the brief, The SOST committee reviewed and selected their preferred concept and iteration. I was elated to learn that my concept had been chosen as the standout favourite. This moment marked the beginning of an inspiring collaboration with the SOST team, spanning three months of dedicated work to prepare for the grand unveiling of the Poetic Exhibition.In my role, I assumed complete responsibility for curating and designing the brand identity and visual language for the Poetic outdoor land art exhibition. This encompassed a diverse range of collateral, including email invitations, magazine adverts, posters, plaques, pamphlets, and more, all meticulously crafted to effectively promote the exhibition. Furthermore, I had the privilege of designing and overseeing the corresponding social media campaign, ensuring it resonated with the audience on platforms like Facebook and Instagram. The selection of my concept filled me with immense pride, as it paved the way for the resounding success of the Poetic Exhibition, making it a truly unforgettable and impactful project.

Master Of Arts - Ma, Digital Media Design

Bachelor Of Arts (Ba) Honours Degree In Multimedia Design, Multimedia, B (70-74%)

Bachelor Of Arts (Ba) Degree In Visual Communication, Graphic Design, A (76%, Distinction)

National Senior Certificate (High School Diploma), A (77%, Bachelors Pass)

Activities and Societies: Subjects: English Home Language, Afrikaans First Additional Language, Mathematics, Life Orientation, Consumer.

Junior School