Scrappy marketer with a background in product management. I help founders build scalable and effective marketing programs from scratch to scale. 0 —> 1 Marketing Program: I build scalable marketing programs from the ground up. From defining your target consumer to testing messaging and content across channels, I’ll get your core marketing channels up, running, and delivering against your KPIs.Funnel Optimization Strategy & Execution: The best growth strategies come from… Show more Scrappy marketer with a background in product management. I help founders build scalable and effective marketing programs from scratch to scale. 0 —> 1 Marketing Program: I build scalable marketing programs from the ground up. From defining your target consumer to testing messaging and content across channels, I’ll get your core marketing channels up, running, and delivering against your KPIs.Funnel Optimization Strategy & Execution: The best growth strategies come from deeply understanding your consumer, leveraging “aha” moments, and eliminating friction from your customer journey. Whether you know exactly what opportunities exist in your funnel or have never looked at your funnel data - I can help you build and optimize your funnel to drive growth and boost retention.Marketing Experiments: Success is the culmination of hundreds of tiny tests that ladder up to big results. My approach involves developing a deep understanding of the customer through user interviews, constant data-driven iteration, and thinking outside the box of what is traditionally considered marketing to encompass product and partnership opportunities. Email Marketing Automation: From onboarding series and nurture campaigns to upsells and product launches, I build email programs that consistently drive engagement and conversion. The key? Iterative A/B testing, obsession with data and the confidence to take risks. Show less

- Drove the development & roadmap of company's consumer product and corresponding KPIs- Managed the design, development and release of a new Apple sign-in experience that increased new account creation by 200% (20K new accounts over 3 weeks) by solving a drop-off at account creation found through analyzing consumer funnel data- Designed new checkout experience with additional payment methods, increasing checkout click-to-pay by 19.5% while also decreasing errors by 63%.

- Led user acquisition & retention strategy globally across email, content, social media, paid ads, and SEO.- Scaled weekly email recommendations from 0 to 1 million+ in under 3 months while increasing conversions by 25% and maintaining open rates of 26%+- Ran 10+ weekly A/B tests to improve recommendations engine, improve email CTR, and test product features to establish demand before building. - Built 10+ email series triggered by user actions, increasing site traffic by 14.6%.

- Lead Growth Marketing across email, content, and social media.- Run weekly A/B tests to improve the recommendations engine, email CPU, and test product features to establish demand before dedicating engineering resources. - Analyze growth marketing channel performance weekly to maximize engagement and lead conversions.

• Project managed 150+ digital marketing campaigns across the US and Canada each year. Campaigns include email marketing, paid search, paid social, organic social, consumer surveys, and analytics and reporting. • Redesigned Restaurant Week marketing program and strategy through A/B testing (email templates, landing page design, and paid search copy) and consumer data analysis to increase program effectiveness. Results: increased seated diners and revenue by 5% in January 2020 despite… Show more • Project managed 150+ digital marketing campaigns across the US and Canada each year. Campaigns include email marketing, paid search, paid social, organic social, consumer surveys, and analytics and reporting. • Redesigned Restaurant Week marketing program and strategy through A/B testing (email templates, landing page design, and paid search copy) and consumer data analysis to increase program effectiveness. Results: increased seated diners and revenue by 5% in January 2020 despite supporting 33% fewer RW events than in January 2019.• Build out activations at Restaurant Week kick-off events to both support our industry partners (restaurants + restaurant associations, media groups, tourism bureaus) and give our sales team touchpoints with important industry influencers. Activated at 8 events from January - March 2020. Show less

• Managed 80+ digital marketing campaigns and 100+ partner relationships in 2019. Campaigns all included paid search, display, email, organic, and paid social marketing. • Results: Drove 1.5 million diners to restaurant week events across the US and Canada in 2019.• Drove cross-promotional email sends with sister brand, KAYAK, to reach new audiences. This included both dedicated email sends and banner ad inclusions. • Skills: Google Analytics, Survey Monkey, Salesforce, ThoughtSpot,… Show more • Managed 80+ digital marketing campaigns and 100+ partner relationships in 2019. Campaigns all included paid search, display, email, organic, and paid social marketing. • Results: Drove 1.5 million diners to restaurant week events across the US and Canada in 2019.• Drove cross-promotional email sends with sister brand, KAYAK, to reach new audiences. This included both dedicated email sends and banner ad inclusions. • Skills: Google Analytics, Survey Monkey, Salesforce, ThoughtSpot, JIRA Show less

• Industry events (B2B): Coordinated logistics for influencer events. Tasks include creating branded chef gifts, organizing catering, working with the brand design team to produce branded swag + collateral, booking venues, and facilitating contracts and payments.• Tradeshows: handled pre + post-show logistics to set our sales team up for success at both regional and national industry trade shows. • Swag: Worked closely with swag vendors to build out a 'swag store' to make branded… Show more • Industry events (B2B): Coordinated logistics for influencer events. Tasks include creating branded chef gifts, organizing catering, working with the brand design team to produce branded swag + collateral, booking venues, and facilitating contracts and payments.• Tradeshows: handled pre + post-show logistics to set our sales team up for success at both regional and national industry trade shows. • Swag: Worked closely with swag vendors to build out a 'swag store' to make branded marketing material accessible to our field team. Also, managed inventory and ordering processes. • Influencer Tracking: created system to track the impact of interactions at events.• Restaurant Weeks: built landing pages, scheduled email sends, and managed partner relationships for restaurant weeks with 10 - 30 participating OpenTable Restaurants. Show less

• Scheduled and created a daily content calendar for Annenberg Center's Twitter, Facebook, and Instagram• Implemented social media campaigns that grew Instagram following by 267%, grew Facebook following to >7.5K and twitter following to >1K.Skills: Social media marketing, content creation, copywriting + editing, media planning, and scheduling, post engagement analysis. Tools: Hootsuite

This position involves promoting the Lala website on UPenn's campus through social media marketing, outreach to local media outlets for website features, and Lala sponsored events. For exmaple I organized “Kick your Finals Ass with the Lala,” a free boxing class for students to relieve stress during finals week.

Marketing Intern for the Vineyard Gazette Media Group (VMG), which produces a weekly broadsheet newspaper and the monthly Martha’s Vineyard Magazine, as well as seasonal welcome guides, wedding magazines, and home and garden publications. I designed a marketing plan for VMG's yearly photography and skyline book, as well as created and maintained a Facebook page for the events calendar website. Daily tasks included curating, editing, and publishing the events calendar for the online and… Show more Marketing Intern for the Vineyard Gazette Media Group (VMG), which produces a weekly broadsheet newspaper and the monthly Martha’s Vineyard Magazine, as well as seasonal welcome guides, wedding magazines, and home and garden publications. I designed a marketing plan for VMG's yearly photography and skyline book, as well as created and maintained a Facebook page for the events calendar website. Daily tasks included curating, editing, and publishing the events calendar for the online and newspaper publications. Other responsibilities included distribution maintenance (signage and display in stores specifically) and assisting in planning and working VMG hosted events. Show less