Annabelle Yeoh Email & Phone Number

Singapore

Singapore

* Oversee all offline and online advertising campaigns and projects, including but not limited to digital assets - social ads banners, and videos; and branding assets - key visuals, brochures, MRT billboards, and mailers.* Execute integrative campaigns for key clients including SPC, Volkswagen, POKKA, and Newcastle Australia.*Lead new business pitches and tenders including creative presentations to clients.*Guide and manage junior copywriters, from fact and copy checking to campaign ideation.

Singapore

● Led the implementation of marketing strategies including but not limited to: email, social media, ad buying, SEO, content development.● Strategized and executed two successful integrative digital campaigns for 11.11 and Black Friday, resulting in 10 times revenue growth of $56,000 and $7000 respectively.● Oversaw the development and execution of weekly EDM campaigns, which garnered up to $25,000 in sales.● Managed the development and launch of products on the company website and external marketplaces to maximize revenue.● Research, evaluate and implemented additional marketing strategies, such as app marketing and loyalty programs to achieve organizational sales goals.● Assisted the founder in determining and managing budgets for marketing-related activities.● Reviewed and reported the financial performance of all marketing initiatives to measure objectives, goal achievements and determining areas for better return on investment.● Liaised and collaborated with new sales channels such as Lazada, Amazon, Shopee to develop and list products that will prove successful among targeted communities.

* Virtual Group HIIT & Circuit Training - Philippines, Indonesia, Singapore

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

● Strategized and developed a digital marketing foundation across multiple online channels in alignment with the company’s overall strategy and growth trajectory, including but not limited to: traffic and lead generation, user engagement and retention, brand awareness, etc.● Conducted and executed in-depth keyword research to develop and implement SEO strategies for content development, as a result placing Dropee on the top 10 rankings as a B2B marketplace in Malaysia. ● Oversaw the tracking and analysis of paid media, as well as budget management across Google, Facebook, Instagram, and LinkedIn, successfully lowering CPC while garnering an ROI of at least 3 times. ● Performed A/B testing on landing pages as part of performance marketing efforts. improving conversion rates.● Oversaw brand awareness strategies, including partnerships with Herbee, a B2B2C e-commerce brainchild by former Prime Minister of Malaysia, Tun Dr. Mahathir bin Mohamad, and managing media releases from these partnerships and events.● Conceptualized the company blog, developed content guidelines, utilizing content pillars and incorporating long-tail keywords to create traffic-generating content to the website.● Built and optimized onsite content, led UI/UX efforts to drive product discoverability and ultimately, conversions.● Co-managed a team of 6, consisting of designers, campaign and content executives.

Malaysia

● Strategized and led digital marketing strategies and campaigns to generate more awareness on trainer education in Malaysia.● Conceptualized and developed promotional materials in various formats based on customer segmenting across landing pages, social media, and in-person interactions.● Developed and expanded community and influencer outreach efforts, working with the education team to organize classes and programs that are in line with community needs, resulting in a 30% increase in sign-ups and student referrals.

Singapore

● Drove overall marketing strategies across all sub-functions of the business, including performance marketing, branding, social engagement, video creation, lead generation, and strategic partnerships.● Managed digital campaigns, from idea generation, execution, and evaluation.● Conceptualized and produced marketing materials for online and offline efforts, including brochures, presentation slides, and fact sheets.● Organized and built social networks in the health and wellness space through local events, as part of an on-ground marketing effort to boost visibility and generate brand awareness.

Kuala Lumpur, Malaysia

● Oversaw all aspects of content creation and management across all digital channels: website, social media, blog, newsletters.● Conceptualized and built the company blog, from having zero content to churning out 8-10 articles a month. Thus, resulting in a huge increase of traffic by 110% within 4-6 months merely based on keyword ranking and research.● Managed a team of 6-8 writers and freelancers across different content segments.

● Built and managed the company blog, channeling SEO efforts towards developing valuable content via keyword optimization. As a result, blog traffic grew from just 150 visits a month to over 10,000 visits a month within a year.● Conceptualized content generation efforts, including ad and social media creation, as a key part of the overall digital marketing team and strategy.● Created top of funnel marketing assets such as infographics, fact sheets, and videos, which subsequently increased new visitor traffic by 25% on average per month.

- Involved in brainstorming and research on mobile-centric projects.- Visualised and wrote copy for various campaigns. - Worked with business development team and designers in proposal preparation and application development.

- Involved in daily monitoring, reports, news checks, media liaisons and project management.- Supported the project team in event organization for clients.- Built rapport among the client and media, through interview pitches and social networks.

Madison, Wisconsin, United States

- Involved in pitching ideas and copy-editing tasks.- Wrote weekly food and entertainment-based features.- Conducted interviews and fact-checking tasks for the weekly paper and online publication.

Bachelor'S Degree, First Class Honors In Liberal Arts, Journalism Major, Business Certificate

* University Housing Residence Life Staff - House Fellow * Wisconsin Union Directorate Staff - Alternative Breaks Associate Director *.

Certificate Of Honors, Mass Communication/Media Studies

* Student Council - Vice President * Flipside Media - Head of Current Events