Annabelle Abba Brownell Email and Phone Number
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⚡Unique combination of being experienced and educated in both Brand Marketing and Business Finance, with a Global Perspective via education, experience and being a first generation daughter of Spanish-speaking immigrant parents.⚡Consumer brand management (CPG) expertise from start-up to corporate, both online and retail, specifically in the Amazon channel, but also including omni-channel strategy incorporating Shopify, Tik-Tok, and big box retailers such as Walmart⚡Contributed in a managerial capacity to the strategic growth of start-up disruptor companies working across cross-functional teams⚡Entrepreneurial mindset well-versed in SWOT analysis to identify strategic opportunities⚡Highly organized and communicative - rapidly respond to both clients and sales platforms
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Amazon Fba And FbmLos Angeles, Ca, Us -
Ecommerce Strategist For Emerging And Established BrandsAmazon Fba And Fbm Jun 2014 - PresentLondon, Gb✅10+ Years In-the-Trenches of Amazon Seller Central ✅20+ Years Corporate and Start-up Brand Marketing Experience (and Education) ✅15+ Years Working Knowledge of Company Financial Statements (P&L) & Seller Discretionary Earnings (SDE)⏭Evaluate, Steer and Manage omnichannel initiatives for Brands looking to launch on Amazon, in tandem with additional e-commerce and omni-channels such as Walmart, Shopify and TikTok Go-to-Market PlanIn-depth and Ongoing Competitive AnalysisProduct Launch Road MapsFinancial Monitoring of Revenue and Profit Margin / Ad Spend Budgets / Company ValuationAdherence to Brand Identity and GuidelinesCollaboration with and Oversight of external Partners & Agencies Oversight of Pay-per-click (PPC) advertising campaigns and KPIs (ACOS/TACOS/ROAS, etc) Navigation of Amazon’s dynamic Platform and ProgramsDevelop E-commerce Stores (Listings, Store Catalogs, etc) Monitor Brand Presence (Reviews and Ratings)Social Media Influencer Strategy, including but not limited to the Amazon Influencer program Public Relations StrategyIncorporate 3PL Warehouse & Inventory Management to Outbound StrategyIntellectual Property Protection Oversight (Trademarks & Patents) -
Vp Strategic PartnershipsCher ® 2022 - 2023Santa Monica, California, UsIdentified and secured vital revenue-generating partnership critical to the company's vision and future success. -
Client Relationship ManagerFlyhomes 2021 - 2022Seattle, Wa, UsIdentified market opportunities and developed ROI investment analysis for clients. Worked with cross-functional teams at this High-Tech Unicorn Start-Up to grow their flagship products. -
Client Relationship ManagerOpen Listings 2017 - 2019Los Angeles, Ca, UsWorked for this Unicorn start-up up until it was successfully acquired by a public company then dissolved as a brand -
M & A Business AdvisorM&A Business Advisors 2013 - 2016Calabasas, Ca, UsManaged a range of acquisition transactions in the Middle-Market segment (M&A) down to Small Businesses (< $5 Million). Specialize in businesses with fused real estate/business interests, as well as eCommerce and FBA storefronts. -
FounderSanta Barbara Baby Company 2006 - 2013Launched, Built & Sold this online company which partnered with and catered to the Property Rental Industry
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Marketing CommunicationsMeru Networks 2003 - 2005Sunnyvale, Ca, UsHandled Marcom at this start-up that was acquired by Fortinet -
Marketing CommunicationsAtoga Systems Inc. (Acquired By Arris) 2000 - 2002Suwanee, Georgia, UsFirst and Only Marketing Communication Manager. Company was acquired by ARRIS -
Marketing ManagerNetgear 1998 - 2000San Jose, California, UsFirst Marketing Employee when Netgear was still owned by Bay Networks. Helped build the marketing department to ultimately spin-off and go public.
Annabelle Abba Brownell Skills
Annabelle Abba Brownell Education Details
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UclaSociology & Business -
Thunderbird School Of Global ManagementMaster Of Business Administration - Mba -
University Of CambridgeEconomics
Frequently Asked Questions about Annabelle Abba Brownell
What company does Annabelle Abba Brownell work for?
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What is Annabelle Abba Brownell's role at the current company?
Annabelle Abba Brownell's current role is Ecommerce Brand Management.
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What schools did Annabelle Abba Brownell attend?
Annabelle Abba Brownell attended Ucla, Thunderbird School Of Global Management, University Of Cambridge.
What skills is Annabelle Abba Brownell known for?
Annabelle Abba Brownell has skills like Start Ups, Marketing Communications, Product Marketing, Product Development, Marketing Strategy, New Business Development, Online Marketing, Entrepreneurship, Strategic Partnerships, Lead Generation, International Sales, Business Strategy.
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