Annabelle Abba Brownell

Annabelle Abba Brownell Email and Phone Number

Ecommerce Brand Management @ Amazon FBA and FBM
Los Angeles, CA, US
Annabelle Abba Brownell's Location
Los Angeles Metropolitan Area, United States, United States
Annabelle Abba Brownell's Contact Details

Annabelle Abba Brownell work email

Annabelle Abba Brownell personal email

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About Annabelle Abba Brownell

⚡Unique combination of being experienced and educated in both Brand Marketing and Business Finance, with a Global Perspective via education, experience and being a first generation daughter of Spanish-speaking immigrant parents.⚡Consumer brand management (CPG) expertise from start-up to corporate, both online and retail, specifically in the Amazon channel, but also including omni-channel strategy incorporating Shopify, Tik-Tok, and big box retailers such as Walmart⚡Contributed in a managerial capacity to the strategic growth of start-up disruptor companies working across cross-functional teams⚡Entrepreneurial mindset well-versed in SWOT analysis to identify strategic opportunities⚡Highly organized and communicative - rapidly respond to both clients and sales platforms

Annabelle Abba Brownell's Current Company Details
Amazon FBA and FBM

Amazon Fba And Fbm

View
Ecommerce Brand Management
Los Angeles, CA, US
Employees:
1154
Annabelle Abba Brownell Work Experience Details
  • Amazon Fba And Fbm
    Amazon Fba And Fbm
    Los Angeles, Ca, Us
  • Amazon Fba And Fbm
    Ecommerce Strategist For Emerging And Established Brands
    Amazon Fba And Fbm Jun 2014 - Present
    London, Gb
    ✅10+ Years In-the-Trenches of Amazon Seller Central ✅20+ Years Corporate and Start-up Brand Marketing Experience (and Education) ✅15+ Years Working Knowledge of Company Financial Statements (P&L) & Seller Discretionary Earnings (SDE)⏭Evaluate, Steer and Manage omnichannel initiatives for Brands looking to launch on Amazon, in tandem with additional e-commerce and omni-channels such as Walmart, Shopify and TikTok Go-to-Market PlanIn-depth and Ongoing Competitive AnalysisProduct Launch Road MapsFinancial Monitoring of Revenue and Profit Margin / Ad Spend Budgets / Company ValuationAdherence to Brand Identity and GuidelinesCollaboration with and Oversight of external Partners & Agencies Oversight of Pay-per-click (PPC) advertising campaigns and KPIs (ACOS/TACOS/ROAS, etc) Navigation of Amazon’s dynamic Platform and ProgramsDevelop E-commerce Stores (Listings, Store Catalogs, etc) Monitor Brand Presence (Reviews and Ratings)Social Media Influencer Strategy, including but not limited to the Amazon Influencer program Public Relations StrategyIncorporate 3PL Warehouse & Inventory Management to Outbound StrategyIntellectual Property Protection Oversight (Trademarks & Patents)
  • Cher ®
    Vp Strategic Partnerships
    Cher ® 2022 - 2023
    Santa Monica, California, Us
    Identified and secured vital revenue-generating partnership critical to the company's vision and future success.
  • Flyhomes
    Client Relationship Manager
    Flyhomes 2021 - 2022
    Seattle, Wa, Us
    Identified market opportunities and developed ROI investment analysis for clients. Worked with cross-functional teams at this High-Tech Unicorn Start-Up to grow their flagship products.
  • Open Listings
    Client Relationship Manager
    Open Listings 2017 - 2019
    Los Angeles, Ca, Us
    Worked for this Unicorn start-up up until it was successfully acquired by a public company then dissolved as a brand
  • M&A Business Advisors
    M & A Business Advisor
    M&A Business Advisors 2013 - 2016
    Calabasas, Ca, Us
    Managed a range of acquisition transactions in the Middle-Market segment (M&A) down to Small Businesses (< $5 Million). Specialize in businesses with fused real estate/business interests, as well as eCommerce and FBA storefronts.
  • Santa Barbara Baby Company
    Founder
    Santa Barbara Baby Company 2006 - 2013
    Launched, Built & Sold this online company which partnered with and catered to the Property Rental Industry
  • Meru Networks
    Marketing Communications
    Meru Networks 2003 - 2005
    Sunnyvale, Ca, Us
    Handled Marcom at this start-up that was acquired by Fortinet
  • Atoga Systems Inc. (Acquired By Arris)
    Marketing Communications
    Atoga Systems Inc. (Acquired By Arris) 2000 - 2002
    Suwanee, Georgia, Us
    First and Only Marketing Communication Manager. Company was acquired by ARRIS
  • Netgear
    Marketing Manager
    Netgear 1998 - 2000
    San Jose, California, Us
    First Marketing Employee when Netgear was still owned by Bay Networks. Helped build the marketing department to ultimately spin-off and go public.

Annabelle Abba Brownell Skills

Start Ups Marketing Communications Product Marketing Product Development Marketing Strategy New Business Development Online Marketing Entrepreneurship Strategic Partnerships Lead Generation International Sales Business Strategy Marketing Management Go To Market Strategy Business Sales And Acquisitions Business Development Product Launch B2b Integrated Marketing Mobile Marketing Strategy Business Brokerage Email Marketing Advertising Saas E Commerce Online Advertising Digital Marketing

Annabelle Abba Brownell Education Details

  • Ucla
    Ucla
    Sociology & Business
  • Thunderbird School Of Global Management
    Thunderbird School Of Global Management
    Master Of Business Administration - Mba
  • University Of Cambridge
    University Of Cambridge
    Economics

Frequently Asked Questions about Annabelle Abba Brownell

What company does Annabelle Abba Brownell work for?

Annabelle Abba Brownell works for Amazon Fba And Fbm

What is Annabelle Abba Brownell's role at the current company?

Annabelle Abba Brownell's current role is Ecommerce Brand Management.

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What schools did Annabelle Abba Brownell attend?

Annabelle Abba Brownell attended Ucla, Thunderbird School Of Global Management, University Of Cambridge.

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Annabelle Abba Brownell has skills like Start Ups, Marketing Communications, Product Marketing, Product Development, Marketing Strategy, New Business Development, Online Marketing, Entrepreneurship, Strategic Partnerships, Lead Generation, International Sales, Business Strategy.

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