Annabelle K. Email & Phone Number

Vancouver, Bc, Ca

Vancouver, Canada Area

I'm a Brand Storyteller. I uncover brand stories that grow businesses! Brand stories that help businesses attract their ideal customers and storytelling plans to share those stories with the right people in the right places and at the right time to encourage purchase. AKA better marketing plans ;)You can work with me & my team of brand storytellers in 3 ways:1. Consulting One-on-one in a consulting fashion where we build your strategies2. Marketing RetreatCome on a marketing retreat! We custom design 1-4 day marketing retreats, where we facilitate workshops so we can build marketing strategies together. Examples of some we have done are: build your vision and mission, brand story, marketing plan, strategic plan and many more3. Online coursesUse our online strategy courses to build your own brand and marketing strategiesLearn more here - https://www.ilikestorytelling.comGet in touch and let's build brand stories that grow your business!

Vancouver, Canada Area

Developing digital and social strategies to bring brand stories to life, connect with consumers and drive action, using all the opportunities that great creative & technology offers. Strategic lead for a variety of industries from products, services and experiences, and global and local brands including Destination BC, Campbells, Goldlfish Crackers, Kinder Bueno and many more. Partnered with Creative Director to bring strategies to life. Led integrated teams to execute strategies including: media, analytics, creative, digital, production and more.Some key leadership initiatives included; - Developed a process to create unique brand positioning- Facilitating workshops to develop strategies including: digital transformation, customer journey creation to fuel campaign development, annual planning & goal-setting - Developing data driven strategies to re-focus marketing efforts- Developed a framework for measuring campaign success - implemented company wide- Leading and developing best-in-class social media execution procedures

Dublin, Ireland

Working to ensure ideas drive consumer action - anywhere and everywhere! I led an inter-agency team comprised of MD & Senior leaders of 5 subsidiary agencies owned by parent advertising agency DDFH&B. Managed inter-agency teams to develop integrated strategies, integrated concepts and marketing omnichannel campaigns.Within one agency, I managed a great team of avid marketeers and helped guide their individual and team development.Integrated clients included: Molson Canadian, Heineken, Avonmore Milk (Ireland's Favourite) and more.

Managed the Coors Light and Pepsi Co business. I led strategy & creative development. I managed a direct team of digital specialists and a team of 3 agencies to execute integrated projects including TV, digital, social, PR & experiential marketing.A few initiatives of interest include the development of a digital playbook for Pepsi Co in Ireland, and development of the European TV advertising & omnichannel campaign for Coors Light.

Georges St. Dublin

Managed national marketing communications including:- Weekly TV and Press advertising, and in-store communications. - Strategy and concept development for promotional events. - Strategy for New Product launch of a private label range Developed a 'Digital Strategy Development Guide' for the company. Managed a team including 4 direct reports, 3 designers and one Account Executive.

Dublin, Ireland

Established a new account for the business - the National Postal Service, An Post. Including team set up, and designing and implementing management processes.

Vancouver, Canada Area

In one of Canada's most creative agencies, I managed the marketing requirements for lululemon & Molson CoorsOne project of note was leading the development of the first brewery tour for the Molson Coors brewery in Vancouver

1500 West Georgia

I led a team of five avid marketers. I developed brand and communication strategies, and guided execution of advertising, public relations & social requirements for Warner Bros, Wireless Wave and New Westminster Savings.Noteworthy experience included being responsible for launching Warner Bros movies on the Westcoast using Social, PR and events. The launch of Green Lantern included creating a secret pop-up building projection on Granville street and a treasure hunt around downtown with geo-located clues unlocked on social. It had never been done before and created quite the buzz.

Vancouver, Canada Area

In one of Canada's most creative agencies, I managed the marketing requirements for:- BCAA www.bcaa.com (British Columbia Automobile Association, similar to Irish AA)- A&W www.aw.ca (Nationwide fast food)Projects included: 360 degree / Omnichannel marketing campaigns including: TV, print, radio and online advertising campaign. New product launches, seasonal in-store POP and recruitment drives

Vancouver, Canada Area

General Account Director role and this role was where I started my transition to Strategy Development / planning. I was trained in the TBWA Disruption brand planning process and planned and supported facilitation of Disruption workshops to develop brand strategies with clients. I also led campaign development for the clients & accounts below:BCLC (British Columbia Lottery Corporation) http://www.bclc.com. Planning and managing marketing and advertising requirements for multiple brands:- LottoMax & 649 (national lotteries)- Scratch & Win (scratch tickets)- Playnow.com (online gaming).A key project was managing the launch of www.playnow.com, British Columbia’s first legal (state-owned) online casino, this involved a through-the-line campaign: TV, online & print advertising. BC Children's Hospital - not for profit.Primarily fund raising campaigns including media and fund raising events, donation driven print and radio campaigns.Freybe Gourmet Foods www.freybe.comRebrand and development of new brand positioning

Dublin, Ireland

I planned and led a team of three to execute digital, and integrated campaigns for the following brands:GSK (Aquafresh, Ireland & European markets), Danone (Actimel & Activia), Reckitt Benkiser (Airwick & Vanish), 3 Mobile, Simon Community & Focus Ireland (charity) and Diageo (Baileys & Bushmills)

Dublin, Ireland

Clients/Brands:Diageo (Baileys & Smithwicks), Tropicana, Nestle Ire (KitKat, Yorkie, Smarties and more) and Yakult.Marketing Communication Disciplines:Shopper marketing, Adverting (print, radio & ambient), direct mail, brand ID, digital (website builds, advertising), event management, experiential & sales promotions.Had one direct report - an Account Executive

Msc, Marketing Practice

Masters in Marketing

Ba, Business Administration & Management

Activities and Societies: Specialized in Marketing Awarded STUDENT OF THE YEAR in degree year & finished top of my class